At a Glance
- Tasks: Own and manage CRM strategies to enhance customer engagement and retention.
- Company: Innovative UAE-based company revolutionising customer experiences with cutting-edge tech.
- Benefits: Health insurance, annual leave, bonuses, and opportunities for growth.
- Other info: Onsite role in vibrant London location with a focus on innovation.
- Why this job: Join a dynamic team and shape customer relationships in a fast-growing business.
- Qualifications: 8-12 years in CRM with strong analytical and creative skills.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a CRM Manager to own customer lifecycle management, delivering personalized, data-driven campaigns that maximize engagement, retention, and lifetime value. You'll be responsible for designing and executing CRM strategies across email, push, SMS, and in-app — ensuring every customer touchpoint drives loyalty and performance.
This role is ideal for someone who loves blending creativity with analytics to craft winning journeys for customers.
What You'll Be Doing:
- Own and manage CRM strategy across email, push notifications, SMS, and in-app channels.
- Design and execute personalized customer journeys that boost engagement, retention, and LTV.
- Segment audiences using behavioral, transactional, and demographic data for targeted messaging.
- Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention).
- Lead A/B testing to optimize messaging, subject lines, creative, and timing.
- Partner with design and content teams to deliver campaigns that are both impactful and on-brand.
- Ensure compliance with GDPR and data privacy best practices in all communications.
- Report on CRM performance, providing insights and recommendations to senior leadership.
Skills & Qualifications:
- 8–12 years of experience in CRM, lifecycle marketing, or retention marketing, ideally within B2C, gaming, e-commerce, or retail-tech.
- Hands-on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar).
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Proven track record of improving customer engagement and retention through CRM campaigns.
- Solid understanding of customer segmentation, personalization, and marketing automation.
- Strong project management skills and ability to collaborate with cross-functional teams.
- Excellent written communication and creative flair for customer messaging.
- Bachelor's/Master's degree in Marketing, Business, or related field.
The Process:
- Initial screening with HR
- Interview with Head of Marketing
- Case study / CRM assignment
- Interview with General Manager
- Final interview with CEO
Why Join Us?
At our client company, you'll join a dynamic, entrepreneurial team at the forefront of disrupting retail rewards. This is your chance to build the CRM engine from the ground up in a fast-growing UK business backed by a proven global leader. You'll have the freedom to innovate, the tools to experiment, and the opportunity to shape customer relationships at scale.
Other Details:
- Work Mode: ONSITE - Full Time
- Location: Carnaby Street, London, UK
- Experience: 8-12 years
- Days: Monday to Friday
- Timing: 9 AM - 6 PM
- Benefits: Health insurance for employee & family, Annual Ticket for self at anniversary, 24 Annual leaves on year completion, Annual Bonus - based on company performance, Annual increment
CRM Manager in Liverpool employer: HR Ways - Hiring Tech Talent
Join a pioneering UAE-based company as a CRM Manager in the vibrant heart of London, where you'll be part of a dynamic and entrepreneurial team dedicated to revolutionising retail rewards. With a strong focus on innovation, employee growth, and a supportive work culture, you'll have the opportunity to build impactful customer relationships while enjoying comprehensive benefits including health insurance, annual bonuses, and generous leave policies. This role offers a unique chance to blend creativity with analytics in a fast-paced environment, making it an excellent employer for those seeking meaningful and rewarding employment.
Contact Detail:
HR Ways - Hiring Tech Talent Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. We suggest you come armed with insights and ideas that show you’re not just a fit for the role, but also passionate about their mission. This will definitely make you stand out!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. We want you to feel confident discussing your experience and how it aligns with the role of CRM Manager.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to show your genuine interest in the position.
We think you need these skills to ace CRM Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience with customer lifecycle management and any specific tools you've used, like Salesforce or HubSpot. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for blending creativity with analytics. Tell us about a successful campaign you’ve led and how it boosted engagement or retention. We love hearing about real-life examples!
Show Off Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to mention your analytical skills in your application. Share how you've used data to drive decisions in past roles. We’re all about data-driven strategies here at StudySmarter!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application. Plus, it shows you’re serious about joining our team. We can’t wait to see what you bring to the table!
How to prepare for a job interview at HR Ways - Hiring Tech Talent
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM tools mentioned in the job description, like Salesforce Marketing Cloud or HubSpot. Familiarise yourself with their features and how they can be used to enhance customer engagement. This will show that you're not just a fit for the role but also proactive about your skills.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in your previous roles. Be ready to explain how you’ve segmented audiences or improved retention rates through targeted campaigns. This will demonstrate your ability to blend creativity with analytics, which is key for this position.
✨Prepare for Case Studies
Since there’s a case study involved in the interview process, practice by creating a mock CRM strategy. Think about how you would design a customer journey using different channels. This will help you articulate your thought process and showcase your strategic thinking during the interview.
✨Understand GDPR Compliance
Brush up on GDPR and data privacy best practices, as compliance is crucial in CRM roles. Be prepared to discuss how you’ve ensured compliance in past campaigns. This knowledge will not only impress your interviewers but also show that you take data privacy seriously.
