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- Tasks: Own and manage CRM strategies to enhance customer engagement and retention.
- Company: Innovative UAE-based company revolutionising customer experiences with cutting-edge tech.
- Benefits: Health insurance, annual leave, bonuses, and a dynamic work environment.
- Other info: Opportunity to innovate and build the CRM engine from the ground up.
- Why this job: Join a fast-growing team and shape customer relationships in a thriving business.
- Qualifications: 8-12 years in CRM or lifecycle marketing, strong analytical and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking a CRM Manager to own customer lifecycle management, delivering personalized, data-driven campaigns that maximize engagement, retention, and lifetime value. You'll be responsible for designing and executing CRM strategies across email, push, SMS, and in-app — ensuring every customer touchpoint drives loyalty and performance.
This role is ideal for someone who loves blending creativity with analytics to craft winning journeys for customers.
What You'll Be Doing:- Own and manage CRM strategy across email, push notifications, SMS, and in-app channels.
- Design and execute personalized customer journeys that boost engagement, retention, and LTV.
- Segment audiences using behavioral, transactional, and demographic data for targeted messaging.
- Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention).
- Lead A/B testing to optimize messaging, subject lines, creative, and timing.
- Partner with design and content teams to deliver campaigns that are both impactful and on-brand.
- Ensure compliance with GDPR and data privacy best practices in all communications.
- Report on CRM performance, providing insights and recommendations to senior leadership.
- 8–12 years of experience in CRM, lifecycle marketing, or retention marketing, ideally within B2C, gaming, e-commerce, or retail-tech.
- Hands-on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar).
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Proven track record of improving customer engagement and retention through CRM campaigns.
- Solid understanding of customer segmentation, personalization, and marketing automation.
- Strong project management skills and ability to collaborate with cross-functional teams.
- Excellent written communication and creative flair for customer messaging.
- Bachelor's/Master's degree in Marketing, Business, or related field.
- Initial screening with HR
- Interview with Head of Marketing
- Case study / CRM assignment
- Interview with General Manager
- Final interview with CEO
Process typically concludes within 3–4 weeks.
Why Join Us?At our client company, you'll join a dynamic, entrepreneurial team at the forefront of disrupting retail rewards. This is your chance to build the CRM engine from the ground up in a fast-growing UK business backed by a proven global leader. You'll have the freedom to innovate, the tools to experiment, and the opportunity to shape customer relationships at scale.
Other Details:- Work Mode: ONSITE - Full Time
- Location: Carnaby Street, London, UK
- Experience: 8-12 years
- Days: Monday to Friday
- Timing: 9 AM - 6 PM
- Benefits:
- Health insurance for employee & family
- Annual Ticket for self at anniversary
- 24 Annual leaves on year completion
- Annual Bonus - based on company performance
- Annual increment
CRM Manager in Coventry employer: HR Ways - Hiring Tech Talent
Contact Detail:
HR Ways - Hiring Tech Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. We recommend practising common interview questions and even role-playing with a friend. The more prepared you are, the more confident you'll feel when it’s time to shine!
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you've designed successful campaigns before, let us see them! This is your chance to demonstrate your creativity and analytical prowess in action.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role. And remember, apply through our website for the best chance at landing that CRM Manager position!
We think you need these skills to ace CRM Manager in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with customer lifecycle management and any relevant tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for blending creativity with analytics. Tell us why you're excited about this role and how you can contribute to our team.
Showcase Your Achievements: When detailing your experience, focus on specific achievements in CRM campaigns. Numbers speak volumes, so if you've improved engagement or retention rates, let us know! We love data-driven success stories.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining us!
How to prepare for a job interview at HR Ways - Hiring Tech Talent
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM tools mentioned in the job description, like Salesforce Marketing Cloud or HubSpot. Familiarise yourself with their features and how they can be used to enhance customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in your previous roles. Be ready to explain how you’ve tracked KPIs and what insights you derived from them to improve customer journeys.
✨Craft a Winning Customer Journey
Think about a successful campaign you’ve executed in the past. Be prepared to walk through your thought process on designing customer journeys, including segmentation strategies and A/B testing results that led to improved engagement.
✨Understand GDPR Compliance
Since compliance is crucial, brush up on GDPR regulations and how they apply to CRM communications. Be ready to discuss how you’ve ensured data privacy in your previous campaigns and how you plan to do so in this role.