At a Glance
- Tasks: Own and manage CRM strategies to enhance customer engagement and retention.
- Company: Innovative UAE-based tech company revolutionising customer experiences.
- Benefits: Health insurance, annual leave, bonuses, and a dynamic work environment.
- Other info: Opportunity to innovate and build the CRM engine from the ground up.
- Why this job: Join a fast-growing team and shape customer relationships with your creativity and analytics.
- Qualifications: 8-12 years in CRM with strong analytical and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking a CRM Manager to own customer lifecycle management, delivering personalized, data-driven campaigns that maximize engagement, retention, and lifetime value. You'll be responsible for designing and executing CRM strategies across email, push, SMS, and in-app — ensuring every customer touchpoint drives loyalty and performance.
This role is ideal for someone who loves blending creativity with analytics to craft winning journeys for customers.
What You'll Be Doing:
- Own and manage CRM strategy across email, push notifications, SMS, and in-app channels.
- Design and execute personalized customer journeys that boost engagement, retention, and LTV.
- Segment audiences using behavioral, transactional, and demographic data for targeted messaging.
- Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention).
- Lead A/B testing to optimize messaging, subject lines, creative, and timing.
- Partner with design and content teams to deliver campaigns that are both impactful and on-brand.
- Ensure compliance with GDPR and data privacy best practices in all communications.
- Report on CRM performance, providing insights and recommendations to senior leadership.
Skills & Qualifications:
- 8–12 years of experience in CRM, lifecycle marketing, or retention marketing, ideally within B2C, gaming, e-commerce, or retail-tech.
- Hands-on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar).
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Proven track record of improving customer engagement and retention through CRM campaigns.
- Solid understanding of customer segmentation, personalization, and marketing automation.
- Strong project management skills and ability to collaborate with cross-functional teams.
- Excellent written communication and creative flair for customer messaging.
- Bachelor's/Master's degree in Marketing, Business, or related field.
The Process:
- Initial screening with HR
- Interview with Head of Marketing
- Case study / CRM assignment
- Interview with General Manager
- Final interview with CEO
Why Join Us?
At our client company, you'll join a dynamic, entrepreneurial team at the forefront of disrupting retail rewards. This is your chance to build the CRM engine from the ground up in a fast-growing UK business backed by a proven global leader. You'll have the freedom to innovate, the tools to experiment, and the opportunity to shape customer relationships at scale.
Other Details:
- Work Mode: ONSITE - Full Time
- Location: Carnaby Street, London, UK
- Experience: 8-12 years
- Days: Monday to Friday
- Timing: 9 AM - 6 PM
- Benefits:
- Health insurance for employee & family
- Annual Ticket for self at anniversary
- 24 Annual leaves on year completion
- Annual Bonus - based on company performance
- Annual increment
Locations
CRM Manager in Cheshire, Warrington employer: HR Ways - Hiring Tech Talent
Join a pioneering UAE-based company as a CRM Manager in the vibrant heart of London, where you'll be part of a dynamic and entrepreneurial team dedicated to revolutionising retail rewards. With a strong focus on innovation, you'll have the freedom to craft impactful customer journeys while enjoying comprehensive benefits, including health insurance, annual bonuses, and ample leave. This role offers exceptional growth opportunities within a supportive work culture that values creativity and data-driven decision-making.
Contact Details:
HR Ways - Hiring Tech Talent Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. We recommend crafting a few thoughtful questions to ask during the interview. This shows your genuine interest and helps you stand out from the crowd.
✨Tip Number 3
Showcase your skills with a portfolio! If you’ve got past campaigns or projects that highlight your CRM expertise, put them together. We love seeing real examples of how you’ve driven engagement and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate individuals ready to make an impact in the CRM space.
We think you need these skills to ace CRM Manager in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience with customer lifecycle management and any specific tools you've used, like Salesforce or HubSpot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for blending creativity with analytics. Tell us about a successful campaign you’ve led and how it boosted engagement or retention. We love hearing about real-life examples!
Show Off Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to mention your analytical skills in your application. Share how you've used data to drive decisions in past roles. We’re keen on seeing how you turn insights into action!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at HR Ways - Hiring Tech Talent
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM tools mentioned in the job description, like Salesforce Marketing Cloud or HubSpot. Familiarise yourself with their features and how they can be used to enhance customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in your previous roles. Be ready to explain how you’ve tracked KPIs and what insights you derived from them to improve customer journeys.
✨Craft a Winning Customer Journey
Think about a successful campaign you’ve executed in the past. Be prepared to walk through your thought process on designing personalised customer journeys, including segmentation strategies and A/B testing results.
✨Understand Compliance and Best Practices
Brush up on GDPR and data privacy regulations as they relate to CRM communications. Being able to discuss how you ensure compliance in your campaigns will show that you take data protection seriously.
