At a Glance
- Tasks: Lead creative concepts and develop culturally relevant campaigns that capture attention.
- Company: Dynamic agency focused on innovative ideas and cultural insights.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a culture of curiosity and creativity with excellent career advancement potential.
- Why this job: Shape impactful creative work and inspire teams in a vibrant environment.
- Qualifications: Experience in campaign development and strong conceptual thinking skills.
The predicted salary is between 50000 - 70000 £ per year.
Hybrid (3 days in office) £40,000–£50,000 London Full-Time
Create the work people talk about. We’re looking for a Creative Lead who can turn cultural insight, business challenges and strategic thinking into ideas that capture attention and drive results. This isn’t a traditional creative role. We’re looking for an ideas person—someone who can spot opportunities in culture, develop original concepts and bring them to life across campaigns, content, experiences, partnerships, creators and communications. If you’re naturally curious, commercially aware and obsessed with great ideas, we’d love to hear from you.
The Opportunity
As Creative Lead, you’ll play a key role in shaping and elevating creative thinking across the agency. You’ll work closely with leadership, strategy, social, client services and production teams to develop work that is culturally relevant, strategically sound and impossible to ignore. You’ll lead the development of campaigns, activations, content concepts, brand experiences and new business pitches, helping create work that earns attention because it deserves it.
What You’ll Be Doing
- Creative Leadership
- Lead the development of creative concepts across campaigns, activations, content and experiences.
- Set and champion a high creative standard across all output.
- Challenge teams to push beyond obvious solutions.
- Ensure ideas are strategically grounded and culturally relevant.
- Creative Development & Ideation
- Lead brainstorms, workshops and creative development sessions.
- Create campaign platforms, activation ideas, content concepts and brand experiences.
- Turn insights into creative opportunities.
- Develop integrated ideas across social, creator, PR, experiential and digital channels.
- Presentation & Storytelling
- Build compelling creative narratives and presentations.
- Present ideas confidently to clients and internal stakeholders.
- Write concept summaries, campaign rationale and creative territories.
- Bring ideas to life through clear, engaging storytelling.
- Team Leadership & Collaboration
- Support and mentor emerging creative talent.
- Collaborate with multidisciplinary teams across the business.
- Foster a culture of curiosity, experimentation and creative ambition.
- Act as a visible and supportive leader.
- Creative Delivery
- Work with production partners, freelancers and internal teams to bring ideas to life.
- Maintain creative integrity throughout execution.
- Support content shoots, activations, events and campaign launches.
- Agency Growth
- Lead creative responses for pitches and new business opportunities.
- Contribute to thought leadership and agency marketing initiatives.
- Help create conversation-worthy work that strengthens the agency’s reputation.
About You
We’re open to candidates from a range of backgrounds including creative, strategy, social, PR, experiential, content, creator marketing, entertainment, media or cultural consultancy. What matters most is your ability to generate brilliant ideas and shape them into impactful work. You’ll bring:
- Experience developing campaigns, activations, content and creative platforms.
- Strong conceptual and creative thinking skills.
- A portfolio showcasing original, culturally relevant work.
- Excellent presentation and storytelling abilities.
- Experience leading projects and guiding creative development.
- A strong understanding of culture, audiences and modern communications.
- Confidence working with senior stakeholders and clients.
- The ability to balance creativity, commercial thinking and execution.
Experience across culture, entertainment, hospitality, sport, lifestyle, creators or consumer brands would be highly advantageous.
What Success Looks Like
- Developing ideas that people genuinely talk about.
- Raising the creative standard across the business.
- Inspiring clients, colleagues and collaborators.
- Creating work that is culturally relevant, strategically smart and commercially effective.
- Supporting the growth of creative talent.
- Helping win new business and strengthen client relationships.
Interested? If you’re passionate about culture, creativity and creating work that cuts through, we’d love to hear from you.
Creative Lead – Culture & Campaigns employer: HR Star | B Corp certified
As a Creative Lead at our London-based agency, you'll thrive in a dynamic and collaborative environment that champions creativity and innovation. We offer a hybrid work model, competitive salary, and opportunities for professional growth, all while fostering a culture of curiosity and experimentation. Join us to create impactful campaigns that resonate culturally and commercially, and be part of a team that values your unique ideas and contributions.
Contact Details:
HR Star | B Corp certified Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Creative Lead – Culture & Campaigns
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HR Star | B Corp certified and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HR Star | B Corp certified are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HR Star | B Corp certified on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HR Star | B Corp certified. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Lead – Culture & Campaigns
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HR Star | B Corp certified. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HR Star | B Corp certified:Show us that you’ve done your homework! In your application, briefly mention what you admire about HR Star | B Corp certified’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HR Star | B Corp certified
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HR Star | B Corp certified will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HR Star | B Corp certified, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
