Trade Marketing Executive

Role – TRADE MARKETING EXECUTIVE c 30k+ Excellent Benefits

HYBRID ROLE (2 DAYS PER WEEK IN OFFICE)

• ESTABLISHED GROWING BUSINESS
• EXPERIENCE IN A FAST PACED FMCG ENVIRONMENT ESSENTIAL
• TWO DAYS PER WEEK IN MIDLANDS TO ATTEND SALES & MARKETING TEAM MEETINGS

Our client is a leader in their field and due to continued growth, have an exciting role. They are seeking a driven Trade Marketing Executive who will be responsible for developing and executing trade marketing plans aligned to the brand strategy and in-year plans.

Duties and Responsibilities

• Develop and execute trade marketing plans and campaigns aligned to brand strategy and in year plans
• Create compelling customer-specific campaigns, promotions, and materials that enhance brand visibility, boost sell-through and support joint business objectives
• Creation and management of all marketing assets encompassing brand imagery & photography, digital optimisation, marketing materials, trade adverts, branded merchandise
• Bring brand strategies to life across both physical and digital touchpoints.
• Plan and execute best in class trade plans across EPD & NPD
• Delivery of annual trade shows and key customer events
• Creation and execution of annual trade press plans both offline/online
• Collaborate with multiple suppliers to source, develop, and produce permanent and temporary point of sale (POS) materials.
• Day to day point of contact and key support for sales team requirements including decks / POS / imagery etc.
• Monthly management of the website and LinkedIn page ensuring correct, up to date and engaging content
• Be able to apply internal and external data and insights from retailers and third-party vendors to optimise return on ad spend (ROAS) and drive continuous improvement.
• Build strong working / collaboratively relationships across key departments: Sales, Purchasing, Finance, Technical
• Ensure collaborative partnerships with the agencies employed and ensure that all agencies / third parties are managed and challenged effectively.
• Manage marketing budget and variety of projects

Skills and Experience

• Shopper/Trade Marketing or Customer marketing experience, ideally within FMCG organisations
• Marketing qualification
• Project management experience
• Digital marketing knowledge
• Experience working with creative and production agency suppliers
• Experience of working collaboratively with cross functional teams

if you feel you have the skills and experience necessary, please upload your CV in the first instance.