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For Companies At a Glance
- Tasks: Lead marketing strategy for EMEA, manage a team, and optimise digital presence.
- Company: Join HR Path Group, a global leader in HR consulting transforming HR functions worldwide.
- Benefits: Enjoy remote work options, annual salary increases, and numerous training opportunities.
- Why this job: Be part of an entrepreneurial culture with opportunities for growth and international mobility.
- Qualifications: 3+ years in marketing, strong SEO knowledge, and proven leadership skills required.
- Other info: Monthly travel to Paris for strategy meetings is expected.
The predicted salary is between 50000 - 60000 £ per year.
The HR Path Group, a global player in HR consulting, assists its customers in their HR transformation projects, both on the human and tools aspects (HRIS). We intervene in Europe, America and Asia-Pacific, for our large accounts and SME customers, in order to offer them a global support in the development of their HR strategy.
YOUR MISSIONS
- Lead the marketing strategy and execution for the EMEA region (excluding France), ensuring alignment with the company's overall goals and objectives.
- Manage and support a team consisting of 3 Marketing Officers: one based in London, one based in Paris for the German market, and one based in Madrid.
- Oversee SEO activities to ensure the company’s digital presence is optimized for visibility and performance across all markets.
- Collaborate with the Paris-based team, attending monthly Marketing Committee meetings to discuss strategy and performance.
- Represent the company at client events, trade shows, and relevant industry conferences across the EMEA region.
- Analyze and report on the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
- Ensure consistent and effective messaging across all marketing channels for the EMEA region.
SALARY RANGE: between 50K£ and 60K£
RECRUITMENT PROCESS:
- Interview with Matthias JEANNIN, Head of Talent Acquisition
- Interview with Fabienne LATOUR, Marketing Director
- Interview with François BOULET, CEO
YOUR PROFILE
- A minimum of 3 years of experience in marketing, ideally within the HRIS / HR consulting industry.
- Strong understanding of SEO, digital marketing, and inbound marketing strategies.
- Proven leadership skills with experience in managing small teams and overseeing cross-regional projects.
- Excellent communication and interpersonal skills, with the ability to represent the company at high-level events.
- Strong analytical and project management skills, with a proactive and results-driven approach.
- You are a native English speaker; knowledge of French and/or Dutch is appreciated.
- Willingness to travel to Paris once a month for meetings and strategy discussions.
WHAT WE OFFER
- A stimulating work environment at the heart of an entrepreneurial and international culture.
- A transversal approach to our activities, which encourages teamwork and excellence.
- Numerous opportunities for advancement (horizontal, vertical and international mobility).
- Annual salary increases on the anniversary date to reward performance.
- Multiple training opportunities (internal university, certifications).
- Certified Happy at Work, we offer a good life balance with telecommuting possibilities.
- A friendly work environment (quarterly team activities, annual international seminar).
See you soon at HR Path!
EMEA Marketing Lead employer: HR Path
Contact Detail:
HR Path Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in HRIS and digital marketing. Understanding the current landscape will not only help you in interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the HR consulting field, especially those who have experience in EMEA markets. Attend relevant events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led marketing strategies or teams in the past. Highlighting your leadership skills and results-driven approach will resonate well with the interviewers.
✨Tip Number 4
Research HR Path Group thoroughly, including their recent projects and company culture. Being able to articulate why you want to work with them and how you align with their values will set you apart from other candidates.
We think you need these skills to ace EMEA Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the HRIS or HR consulting industry. Emphasise your leadership skills and any experience managing teams or projects across different regions.
Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your understanding of the role and how your skills align with the company's goals. Mention your experience with SEO and digital marketing strategies, as well as your ability to analyse and report on campaign performance.
Showcase Your Communication Skills: In your application, demonstrate your excellent communication and interpersonal skills. Provide examples of how you've represented previous employers at high-level events or conferences, as this is crucial for the EMEA Marketing Lead position.
Highlight Analytical Abilities: Include specific examples of how you've used analytical skills to drive marketing success in past roles. Discuss any tools or methodologies you’ve employed to measure campaign performance and derive actionable insights.
How to prepare for a job interview at HR Path
✨Research the Company and Industry
Before your interview, make sure to thoroughly research HR Path Group and its role in the HR consulting industry. Understand their services, recent projects, and competitors. This knowledge will help you demonstrate your genuine interest and align your answers with the company's goals.
✨Showcase Your Leadership Experience
As the EMEA Marketing Lead, you'll be managing a team. Be prepared to discuss your previous leadership experiences, focusing on how you've successfully managed teams and projects. Use specific examples to illustrate your ability to lead and inspire others.
✨Prepare for SEO and Digital Marketing Questions
Given the emphasis on SEO and digital marketing in the job description, brush up on your knowledge in these areas. Be ready to discuss your past experiences with SEO strategies and how you've improved digital presence in previous roles.
✨Practice Your Communication Skills
Since you'll be representing the company at high-level events, strong communication skills are essential. Practice articulating your thoughts clearly and confidently. Consider doing mock interviews with a friend or mentor to refine your delivery.
