Demand Generation Marketing Manager [Code: 9826185]

Company Information and Introduction

Nutritics is focused on making food information more reliable, more accessible and more valuable for our customers. By connecting our clients and their customers to food information they can rely on, we can deliver our vision to be the world’s most trusted food management software, delivering valuable insights to enable anyone to make better informed food choices. Our product offering includes recipe management, supply chain management, menu publishing, ordering, dietary management and meal planning modules. Since Nutritics launched, we’ve quickly become a global leader in our field and have customers across over 100 countries, including some of the world’s largest and forward thinking food companies.

We are seeking a Demand Generation Marketing Manager to join our growing team, own lead generation and pipeline growth, and drive measurable business impact. If you’re passionate about using data to drive real business impact, thrive in a high-growth B2B SaaS environment, and want to shape how the hospitality and food service industry leverages technology, this role is for you.

The Role:

As Demand Generation Marketing Manager, you’ll be responsible for developing and executing multi-channel marketing campaigns that drive high-quality leads, engagement, and revenue growth. Working closely with the sales and marketing team, you’ll own the full demand generation funnel — from awareness and acquisition to lead nurturing, qualification, and conversion. We’re looking for a highly skilled demand generation specialist who can build and execute the programs that fuel our revenue engine. You’ll own the strategy, execution, and performance of all digital demand generation across the UK, Ireland, and the US, generating qualified pipeline, improving conversion rates across the funnel, and partnering closely with sales to accelerate growth. This is a critical hire in our next phase of scale. You must have hands‑on experience driving demand in a B2B SaaS environment, deep fluency in Salesforce (CRM, reporting, attribution), and confidence owning paid ads as a core performance channel.

Key Responsibilities and Duties:

• Develop and implement demand generation strategies that target agreed business segments/ICP to drive qualified leads and grow the sales pipeline.
• Coordinate campaign planning, manage timelines, and ensure seamless execution to deliver measurable results across multiple channels, including email, paid media, SEO, webinars and events.
• Define KPIs for demand generation campaigns.
• Track, analyse, and report on the performance of campaigns, including ROI, lead quality, and pipeline impact, utilising Salesforce dashboards and attribution reporting.
• Provide insights and recommendations to optimise future campaigns.
• Plan and manage paid media efforts with a strong emphasis on Paid LinkedIn Ads, including campaign build, retargeting, testing, and optimisation.
• Oversee SEM, social media advertising, and broader paid social to drive traffic and qualified leads.
• Ensure campaigns are delivering ROI.
• Own and manage Salesforce for all demand generation activities, including campaign set‑up, attribution models, reporting dashboards, lead scoring, and workflow optimisation.
• Ensure data accuracy across the funnel and deliver insights that strengthen marketing’s revenue contribution.
• Manage/oversee the marketing operations executive on SEO initiatives and website performance optimisation, ensuring strong tracking foundations for Salesforce reporting.
• Collaborate with the content executive and wider marketing team to develop campaign messaging, landing pages, ads, emails, and other assets required to execute campaigns effectively.
• Work closely with the SDR team to forecast and monitor lead performance, leveraging Salesforce to track funnel movement and optimise lead‑to‑opportunity conversion.
• Partner closely with the wider marketing and SDR teams to ensure alignment on goals, messaging, lead flow, and campaign impact on pipeline and ARR.
• Keep up with industry trends, new technologies, and demand generation best practices to continuously improve program performance.
• Develop and implement a data‑driven strategy to optimise website, landing pages, paid media, and email for higher lead conversion.
• Build integrated, multi‑channel campaigns to increase MQLs, SQLs, and pipeline velocity, ensuring strong alignment with the sales team.
• Oversee SEO strategy, paid media, and content performance, ensuring the website acts as a primary tool for enterprise sales growth and self‑service onboarding.
• Manage paid acquisition (Google Ads, LinkedIn, retargeting, etc.), ensuring budget efficiency and measurable contribution to pipeline growth.
• Design and continuously optimise customer journeys that nurture leads through the funnel, increasing conversion rates from MQL to SQL.

Key Skills and Competencies:

• 4+ years’ experience in B2B SaaS demand generation or digital marketing, with a proven track record of delivering qualified pipeline and revenue impact.
• Deep proficiency in Salesforce (CRM, reporting, campaigns, attribution), including hands‑on experience building dashboards, running reports, structuring campaigns, and managing data workflows.
• Strong experience with Salesforce Marketing Cloud or equivalent marketing automation platforms (e.g., Pardot), including lead nurturing, scoring, and automated journeys.
• Proven ability to manage and optimise paid media channels, including Google Ads and LinkedIn Campaign Manager.
• Solid SEO knowledge and understanding of how organic and paid channels work together to drive demand.
• Experience using tools such as Google Analytics, Tag Manager and Looker Studio to analyse, optimise and report on digital channels.
• Strong understanding of CMS platforms, such as WordPress, for managing and maintaining website content and conversion pathways.
• Experience with data enrichment and hygiene tools, such as Apollo, to ensure CRM data quality and segmentation accuracy.
• Understanding of the full customer journey and how to capture/generate demand at various stages of the funnel, and help progress leads through it (e.g. via retargeting, nurturing).
• Ability to work well across teams, particularly with Sales/SDRs, to optimise lead handling process and SDR handoff.
• Proven ability to analyse data, interpret trends, and use insights to improve campaign effectiveness and demand generation performance.

Additional Information:

Being a people‑focused company, it’s not just about the role, we are equally interested in you, both in terms of your career and as a person. Everything we do here at Nutritics is with a focus on “team first” and our core values are real – they are driven by our CEO and are strongly held by everyone working here. These values of Team First, Career Fulfilment, Open Communication, No Ego, Integrity and Drive allow us to be proud of what we do, help people to develop and retain our excellent culture. We want our team to look forward to coming to work every day and this drives our culture and outlook.

Working with Nutritics:

• 25 days annual leave (plus public holidays)
• Training & Development Programmes
• Excellent work‑life balance policies – Summer hours, Enhanced parenting leave options, etc.
• Generous personal Health & Wellbeing budget
• Unparalleled opportunities to a rewarding & diverse career path
• An experienced knowledgeable peer group

Location and Hours of Work:

Our weekly hours of work are 37.5 covering Monday to Friday. This is a hybrid role and we offer a lot of flexibility around core hours. Teams based in Ireland and the UK are required to work from the local office one day every two weeks. This role can be based either in Ireland or the UK.

Contact: Michael Walsh

Key Skills: WordPress, HubSpot, Demand Generation, Organic Growth, Content Creation, Strategy, Marketing, Digital Marketing