Business Development Director in City of London

Business Development Director in City of London

City of London Full-Time On-site
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Head of Business Development & Partnerships

Shape the future of one of the UK's most exciting influencer marketing agencies.

LOI Digital is an award-winning creative influencer marketing agency helping some of the world's biggest brands build authentic connections through culture, creators, and social-first storytelling. They believe the most powerful marketing doesn't interrupt conversations, it starts them.

Why LOI Digital

This is a unique opportunity to take ownership of growth within an award-winning agency on an exciting upward trajectory. You'll have the freedom to build meaningful partnerships, influence commercial strategy, and leave a lasting impact by helping shape the future success of LOI Digital. We're looking for an ambitious commercial leader who thrives on creating opportunities, building relationships, and driving growth.

Role Purpose

You’ll take ownership of the entire growth engine, from identifying opportunities and opening doors through to securing high‑value partnerships and helping shape our long‑term commercial strategy. Working closely with senior leadership, marketing, strategy, CRM and creative teams, you’ll become a key ambassador for the agency, helping elevate our profile, expand our network, and build a sustainable pipeline of enterprise opportunities. This is a role for someone who thrives on creating opportunities where others see obstacles, enjoys opening conversations at board level, and wants to leave a lasting commercial legacy within a high‑growth agency environment.

Your Mission

Generate new client revenue, while building strategic partnerships and a scalable growth function that helps shape the agency’s future.

What You’ll Be Doing

Driving New Business Growth

  • Owning the full enterprise sales lifecycle, from prospecting and strategic outreach through to negotiation, closing, and onboarding
  • Identifying, qualifying, and converting high‑value opportunities across enterprise brands and ambitious challenger businesses
  • Building and nurturing a consistent pipeline of new business opportunities that delivers predictable revenue growth

Building Strategic Partnerships

  • Creating and developing meaningful relationships with senior decision‑makers including CMOs, Marketing Directors, Brand Directors, Commercial Leaders, and agency partners
  • Establishing strategic partnerships that expand the agency’s reach, credibility, and access to new opportunities
  • Identifying new routes to market and partnership opportunities that accelerate growth

Raising LOI Digital’s Market Profile

  • Acting as a visible ambassador for the agency within the marketing, social, creator, and media landscape
  • Representing LOI Digital at industry events, conferences, awards ceremonies, networking forums, and leadership discussions
  • Helping position the agency as a recognised thought leader within influencer and social marketing

Shaping Commercial Strategy

  • Contributing to agency growth planning and market positioning
  • Collaborating with strategy and creative teams to develop compelling client propositions
  • Designing and embedding a scalable, repeatable business development framework that supports future expansion
  • Providing market insight, competitive intelligence, and customer feedback to inform leadership decisions

What We’re Looking For

You may come from an influencer agency, creative agency, media agency, social agency, performance marketing business, or wider marketing services environment, but you’ll have one thing in common:

  • Experienced record of winning and growing high‑value client relationships
  • Significant experience in agency, marketing services, partnerships, or enterprise business development environments
  • Confidence engaging and influencing senior stakeholders and C‑suite decision‑makers
  • Experience navigating complex, multi‑stakeholder sales cycles and commercial negotiations
  • An established professional network and the credibility to continually grow it
  • Strong understanding of the marketing landscape, with influencer marketing experience highly advantageous
  • Excellent communication, presentation, and relationship‑building skills
  • A strategic mindset combined with the drive and resilience to make things happen
  • A pioneering approach and a genuine passion for building businesses

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Business Development Director in City of London employer: HR Dept

At HR Dept Swindon, we foster a dynamic and supportive work environment that empowers our employees to thrive. As a Trainee HR Advisor, you will benefit from comprehensive training and development opportunities, allowing you to grow your skills in a collaborative team dedicated to delivering exceptional HR services. Located in the picturesque North Wilshire and East Cotswold area, our company values work-life balance and offers a unique chance to engage with a diverse range of clients while making a meaningful impact in the HR field.

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Contact Details:

HR Dept Recruitment Team