National Sales Manager

National Sales Manager

England Full-Time 50000 - 55000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive national sales through field visits, calls, and dealer engagement.
  • Company: Market-leading organisation with a diverse B2B customer portfolio.
  • Benefits: Competitive salary, bonus, car allowance, and comprehensive benefits.
  • Why this job: Join a dynamic team and make a real impact in the hospitality and retail sectors.
  • Qualifications: Proven sales experience in technical environments and strong relationship-building skills.
  • Other info: Exciting career growth opportunities with extensive travel across the UK.

The predicted salary is between 50000 - 55000 Β£ per year.

Product Sales Manager – Hospitality/Retail Operations

Location: Home based with UK wide travel

Salary: Β£50-55,000 + bonus + car/allowance + benefits

Our Client is a market leading organisation with an impressive portfolio of B2B customers in multiple sectors.

The business supplies equipment into dealers, resellers, and direct end users across sectors such as hospitality, education, HORECA, healthcare, business and industry, and the public sector. To continue their impressive growth strategy they are now looking for a proactive and technically minded Product Sales Manager to grow national sales through a combination of field visits, telephone activity, and dealer engagement.

The successful candidate will be a hands-on sales professional, someone who enjoys building relationships, developing new customers, and converting opportunities.

The role:

  • To proactively generate new business across dealer networks and direct end users through structured field and telephone activity, thereafter securing repeat business
  • To identify and qualify prospects, develop tailored proposals, and convert enquiries into confirmed orders
  • To manage the full sales process from initial contact to quotation, negotiation, and close, prioritising sales visits, calls, and follow-ups to achieve activity and conversion targets
  • To re-energise dormant customers through targeted campaigns and regular communication
  • To build a thorough understanding of the company’s product range to be able to provide the best advice concerning product & technical support, thereafter to match client requirements to suitable specifications, ensuring technical accuracy and compliance
  • To liaise with internal project and service teams to ensure seamless coordination from order to installation
  • To provide accurate, timely quotations and ensure all documentation is complete and commercially sound
  • To stay up to date with and provide feedback regarding market intelligence, pricing data, and customer insights to inform product strategy
  • To achieve individual sales and margin targets, contributing directly to divisional growth objectives
  • To maintain accurate records of sales activity, pipeline, and forecasting using CRM systems
  • To monitor and stay abreast of competitor activity, pricing, and promotional trends, proposing tactical responses
  • To work closely with suppliers and internal teams to ensure strong product knowledge and competitive positioning

The person:

  • Proven experience in a product sales or business development role within hospitality, education, HORECA, healthcare, or a similar technical environment
  • Confident managing both telephone and field-based selling, balancing prospecting with relationship management
  • A demonstrable track record of success regularly achieving annual sales targets
  • Experience selling to dealer/distributor networks as well as directly to end users
  • Familiar with quotation management, pricing, and margin control in capital equipment sales
  • Skilled in building new customer bases while maintaining strong existing relationships
  • Ability to interpret technical information and explain it clearly to internal & external stakeholders
  • Highly motivated and self-starting – thrives on achieving and exceeding targets
  • Confident communicator to a broad range of stakeholders
  • Organised and methodical with excellent time management and attention to detail
  • Customer-focused, commercially aware, and results-driven.
  • Enthusiastic, adaptable, and resilient in a fast-moving, competitive sales environment
  • Ambitious and career-minded, with future potential to take on greater responsibility as the product division scales
  • Comfortable travelling extensively across the UK, therefore, requiring a full UK driving license

To apply for this exciting opportunity please email your CV

National Sales Manager employer: HPRtalent

As a market leader in the B2B sector, our company offers an exceptional work environment for the National Sales Manager role, characterised by a strong emphasis on employee growth and development. With a home-based setup complemented by UK-wide travel, we foster a dynamic culture that encourages proactive engagement and relationship building, while providing competitive benefits including a generous salary, bonus structure, and car allowance. Join us to be part of a forward-thinking team that values innovation and supports your career aspirations in a thriving industry.
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Contact Detail:

HPRtalent Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land National Sales Manager

✨Tip Number 1

Get to know the company inside out! Research their products, values, and recent news. This way, when you chat with them, you can show off your knowledge and passion for what they do.

✨Tip Number 2

Network like a pro! Reach out to current or former employees on LinkedIn. They can give you the inside scoop on the company culture and maybe even put in a good word for you.

✨Tip Number 3

Prepare for the interview by practising common sales scenarios. Think about how you’d handle objections or close a deal. The more you rehearse, the more confident you’ll feel when it’s showtime!

✨Tip Number 4

Don’t forget to follow up after your interview! A quick thank-you email can keep you fresh in their minds and shows that you’re genuinely interested in the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!

We think you need these skills to ace National Sales Manager

B2B Sales
Field Sales
Telephone Sales
Customer Relationship Management
Proposal Development
Sales Process Management
Market Intelligence
Quotation Management
Technical Support
Product Knowledge
Negotiation Skills
Time Management
Attention to Detail
Adaptability
Communication Skills

Some tips for your application 🫑

Tailor Your CV: Make sure your CV speaks directly to the role of National Sales Manager. Highlight your experience in product sales, especially within hospitality or similar sectors, and showcase your achievements in meeting sales targets.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific experiences that demonstrate your ability to build relationships and generate new business.

Showcase Your Technical Knowledge: Since this role requires a good understanding of technical products, make sure to include any relevant technical skills or experiences. This will help us see how you can provide the best advice to our clients.

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!

How to prepare for a job interview at HPRtalent

✨Know Your Product Inside Out

Before the interview, make sure you have a solid understanding of the company's product range. This role requires you to provide technical support and match client requirements, so being able to discuss products confidently will impress your interviewers.

✨Showcase Your Sales Success

Prepare specific examples of your past sales achievements, especially in the hospitality or HORECA sectors. Highlight how you’ve successfully generated new business and re-engaged dormant customers, as this aligns perfectly with what they’re looking for.

✨Demonstrate Relationship Building Skills

Be ready to discuss how you build and maintain relationships with both dealers and end users. Share strategies you've used to engage clients and convert leads into sales, as this is crucial for the role.

✨Stay Ahead of the Competition

Research the company’s competitors and be prepared to discuss market trends during your interview. Showing that you understand the competitive landscape and can propose tactical responses will demonstrate your strategic thinking and market awareness.

National Sales Manager
HPRtalent
Location: England

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