Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead sales for 17 holiday parks, driving revenue and performance.
- Company: Exciting holiday park operator with a focus on lifestyle and leisure.
- Benefits: Competitive salary plus bonus, career development opportunities.
- Other info: Join a culture that values collaboration and high performance.
- Why this job: Make a real impact in a dynamic environment while leading a passionate team.
- Qualifications: Proven sales leadership experience and a knack for coaching teams.
The predicted salary is between 70000 - 80000 £ per year.
We are working with a fantastic Holiday Park operator who are looking for a Regional Sales Lead to take on the sales operation of a large patch of 17 holiday parks in the North. We are looking for someone from another industry, ideally lifestyle selling; leisure, health clubs, yachts, luxury retail, etc.
Area of Responsibility
- Lead regional Holiday Home Sales performance, driving delivery of revenue, margin and conversion targets across all assigned locations.
- Own and optimise the end-to-end sales funnel, ensuring strong execution, visibility and continuous improvement across all stages.
- Take a hands-on approach in locations, coaching, observing and supporting teams to improve sales capability, performance and consistency.
- Embed a high-performance culture through structured coaching, capability development and clear accountability at all levels.
- Ensure consistent execution of sales processes, standards and ways of working across all parks to deliver reliable and repeatable results.
- Facilitate and support effective training and coaching across locations, building capability that directly improves sales performance in line with Wilson Learning.
Commercial & Cost
- Own delivery of regional HHS revenue, margin and EBITDA performance across all assigned locations.
- Drive commercial outcomes through active management of the sales funnel, ensuring strong conversion, pricing discipline and stock utilisation.
- Execute pricing, promotional and stock strategies in line with trading plans to maximise revenue and protect margin.
- Use data, insight and on-location presence to identify performance gaps and take action to improve results.
- Ensure effective CRM usage and lead management processes are consistently applied to maximise conversion and sales efficiency.
- Work cross-functionally with Commercial, Marketing and Operations teams to align trading activity with demand, lead quality and park opportunity.
- Maintain trading integrity and compliance, ensuring all activity supports sustainable and ethical sales performance.
Customer
- Ensure a consistent, high-quality customer journey across all stages of the Holiday Home Sales process.
- Embed a structured and compliant sales process across all locations, ensuring transparency and professionalism.
- Drive a customer-first approach that supports conversion and builds long-term owner relationships.
- Ensure all sales activity is delivered in line with FCA requirements and internal compliance standards.
- Work with Marketing and internal teams to align lead quality and customer demand with sales opportunity.
Culture & People
- Lead a hands-on coaching approach, building capability through in-location support, feedback and development.
- Drive a high-performance culture with clear expectations, accountability and consistent performance management.
- Champion eNPS as a way of building collaborative action plans that improve the working lives of our colleagues.
- Recruit, develop and retain high-performing sales teams across the region.
- Partner with People teams on workforce planning, onboarding and development.
- Drive engagement and reduce turnover through effective leadership.
Experience Needed
- Strong commercial and sales leadership experience with measurable commercial impact.
- Demonstrable track record of delivering profitable growth and achieving EBITDA targets.
- Experience leading and developing high-performing sales teams through coaching and performance management.
- Strong understanding of the sales funnel and ability to drive performance improvement across all stages.
- Experience executing sales strategies within a fast-paced, operational environment.
Regional Sales Lead - North employer: HPL Recruitment
Contact Detail:
HPL Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Lead - North
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in lifestyle selling can translate into success as a Regional Sales Lead. Highlight your achievements and how you've driven sales performance in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Regional Sales Lead - North
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Sales Lead. Highlight your experience in sales leadership and any measurable impacts you've made in previous roles. We want to see how you can drive performance and deliver results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've led teams, improved sales processes, and achieved targets in your past positions.
Showcase Your Coaching Skills: Since this role involves a hands-on coaching approach, make sure to highlight your experience in developing high-performing teams. We love to see how you've built capability and driven a high-performance culture in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at HPL Recruitment
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures that demonstrate your success in driving revenue and margin growth. This will show that you understand the commercial side of the role and can deliver measurable results.
✨Showcase Your Coaching Skills
Since this role involves leading and developing high-performing sales teams, prepare examples of how you've successfully coached others in the past. Think about specific situations where your hands-on approach made a difference in team performance and morale.
✨Understand the Customer Journey
Familiarise yourself with the customer journey in the holiday park industry. Be prepared to discuss how you would ensure a high-quality experience for customers throughout the sales process, and how you would embed a customer-first approach in your team.
✨Align with Company Culture
Research the company’s values and culture. During the interview, express how your leadership style aligns with their focus on high-performance culture and employee engagement. Share examples of how you've fostered collaboration and accountability in previous roles.