At a Glance
- Tasks: Lead brand strategy and advocacy to shape EDF's reputation and engagement.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Starting salary of £70,000, annual bonus, and customisable benefits.
- Other info: Opportunity for career growth and a commitment to diversity and inclusion.
- Why this job: Make a real impact on brand perception while working flexibly in a dynamic environment.
- Qualifications: Experience in brand strategy, media planning, and leading high-performing teams.
The predicted salary is between 70000 - 70000 £ per year.
Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters - because at EDF, "Success is Personal".
As Senior Brand and Advocacy Manager, you'll lead the direction of EDF's brand positioning and advocacy strategy. You'll shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain. You’ll join us on a salary starting of £70,000 per annum (depending on experience). This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face‑to‑face collaboration.
Working closely with senior leaders, you'll oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high‑performing team - all while driving measurable impact and long‑term brand advocacy.
Who You Are
- We're looking for a Senior Brand and Advocacy Manager who brings strategic thinking, commercial awareness, and leadership experience, with the confidence to influence at the highest levels.
- Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape.
- Strong understanding of social, influencer marketing, PR integration and multi‑channel campaign management.
- Expertise in brand governance and performance measurement, including ability to drive outcome‑driven campaigns.
- Exceptional stakeholder management and influencing skills up to board level.
- Leadership experience managing high‑performing teams.
- Commercial acumen with experience managing significant budgets.
- Creative judgement that drives brand distinctiveness and effectiveness.
What You'll Be Doing
- Defining and evolving EDF's brand positioning, ensuring consistency, credibility and differentiation.
- Developing and delivering long‑term brand advocacy strategies and annual advertising plans.
- Leading integrated campaigns across media channels to maximise reach, engagement and ROI.
- Managing agency partners and budgets to ensure effective delivery and performance.
- Collaborating across marketing, PR and business teams to embed brand thinking in key decisions.
Pay, Benefits and Culture
Alongside a starting salary of at least £70,000 per annum (depending on experience), potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.
At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal - it's your journey, powered by us. Everyone is welcome at EDF; we're committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Senior Brand and Advocacy Manager employer: HPC Jobs Service
At EDF, we pride ourselves on being an exceptional employer that champions personal success and professional growth. With a competitive salary starting at £70,000, a flexible hybrid working model, and a comprehensive benefits package including electric vehicle leasing and discounted gym memberships, we foster a culture of inclusivity and collaboration. Join us in shaping a sustainable future while enjoying the freedom to develop your unique career path in a supportive environment that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand and Advocacy Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at EDF. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your personality! When you get an interview, let your passion for brand strategy shine through. Be yourself and share your vision for how you’d elevate EDF's brand.
✨Tip Number 3
Prepare for the unexpected! Brush up on your knowledge of current trends in brand advocacy and be ready to discuss how you can apply them at EDF. We love fresh ideas!
✨Tip Number 4
Don’t forget to follow up! After your interview, drop a quick thank-you note. It shows you’re keen and keeps you on their radar. Plus, we appreciate a little extra effort!
We think you need these skills to ace Senior Brand and Advocacy Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Senior Brand and Advocacy Manager role. Highlight your strategic thinking and leadership experience, as these are key for us at EDF.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you've driven brand strategy and advocacy in previous roles. We love seeing tangible results!
Be Authentic:Let your personality shine through in your application. At EDF, we value authenticity and want to see how you can bring your unique perspective to our team. Don’t be afraid to show us who you are!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at HPC Jobs Service
✨Know Your Brand Inside Out
Before the interview, dive deep into EDF's brand values, recent campaigns, and overall market positioning. Understanding how they define 'Success is Personal' will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed brand strategies in the past. Highlight your experience with multi-channel campaigns and how you've driven measurable impact, as this will resonate well with the expectations for the Senior Brand and Advocacy Manager role.
✨Demonstrate Leadership Skills
Be ready to talk about your experience managing high-performing teams. Share stories that illustrate your ability to inspire and influence others, especially at senior levels. This will show that you have the leadership qualities EDF is looking for.
✨Engage with Stakeholders
Think about how you've successfully managed relationships with various stakeholders in previous roles. Prepare to discuss your approach to stakeholder management and how you’ve navigated complex organisational structures, as this is crucial for the position.
