At a Glance
- Tasks: Lead brand strategy and advocacy to shape public perception and drive engagement.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Starting salary of £70,000, annual bonus, and customisable benefits like gym memberships and tech vouchers.
- Other info: Join a diverse team dedicated to building an inclusive workforce.
- Why this job: Make a real impact on brand reputation while enjoying a flexible hybrid work environment.
- Qualifications: Proven experience in brand strategy, media planning, and leadership within complex organisations.
The predicted salary is between 70000 - 70000 £ per year.
Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters - because at EDF, "Success is Personal".
As Senior Brand and Advocacy Manager, you'll lead the direction of EDF's brand positioning and advocacy strategy. You'll shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain.
You’ll join us on a salary starting of £70,000 per annum (depending on experience). This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face‑to‑face collaboration.
Working closely with senior leaders, you'll oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high‑performing team - all while driving measurable impact and long‑term brand advocacy.
Who You Are
- We're looking for a Senior Brand and Advocacy Manager who brings strategic thinking, commercial awareness, and leadership experience, with the confidence to influence at the highest levels.
- Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape.
- Strong understanding of social, influencer marketing, PR integration and multi‑channel campaign management.
- Expertise in brand governance and performance measurement, including ability to drive outcome‑driven campaigns.
- Exceptional stakeholder management and influencing skills up to board level.
- Leadership experience managing high‑performing teams.
- Commercial acumen with experience managing significant budgets.
- Creative judgement that drives brand distinctiveness and effectiveness.
What You'll Be Doing
- Defining and evolving EDF's brand positioning, ensuring consistency, credibility and differentiation.
- Developing and delivering long‑term brand advocacy strategies and annual advertising plans.
- Leading integrated campaigns across media channels to maximise reach, engagement and ROI.
- Managing agency partners and budgets to ensure effective delivery and performance.
- Collaborating across marketing, PR and business teams to embed brand thinking in key decisions.
Pay, Benefits and Culture
Alongside a starting salary of at least £70,000 per annum (depending on experience), potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.
At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal - it's your journey, powered by us.
Everyone is welcome at EDF; we're committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Senior Brand & Advocacy Lead — Hybrid, Growth & Influence employer: HPC Jobs Service
At EDF, we pride ourselves on being an exceptional employer that champions personal success and professional growth. With a competitive salary starting at £70,000, a flexible hybrid working model, and a comprehensive benefits package including electric vehicle leasing and discounted gym memberships, we foster a culture of inclusivity and collaboration. Join us to lead impactful brand strategies in a supportive environment where your contributions truly matter, and where you can thrive alongside a diverse team committed to making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & Advocacy Lead — Hybrid, Growth & Influence
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at EDF. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your personal brand! Use social media to share your insights on brand strategy and advocacy. This not only showcases your expertise but also gets you noticed by the right people.
✨Tip Number 3
Prepare for interviews by understanding EDF's brand values and recent campaigns. Tailor your responses to show how your experience aligns with their mission of 'An Electric Britain'.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right folks at EDF. Plus, it shows you're serious about joining the team!
We think you need these skills to ace Senior Brand & Advocacy Lead — Hybrid, Growth & Influence
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Brand & Advocacy Lead role. Highlight your experience in brand strategy and advocacy, and show us how you can influence at the highest levels. We want to see how your skills align with our mission!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. Use metrics where possible to demonstrate your impact on brand positioning and campaign effectiveness. We love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can inspire teams and build trust, so don’t be afraid to show us what makes you unique. Share your passion for brand advocacy and how it aligns with our values.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team at EDF!
How to prepare for a job interview at HPC Jobs Service
✨Know Your Brand Inside Out
Before the interview, dive deep into EDF's brand values, mission, and recent campaigns. Understand how they position themselves in the market and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you articulate how you can contribute.
✨Showcase Your Strategic Thinking
Prepare examples of past campaigns you've led that demonstrate your strategic thinking and ability to drive brand advocacy. Be specific about the challenges you faced, the strategies you implemented, and the measurable outcomes. This will highlight your expertise in brand strategy and performance measurement.
✨Engage with Stakeholder Management
Since the role involves influencing at high levels, come prepared with examples of how you've successfully managed stakeholders in previous roles. Discuss your approach to building relationships and how you’ve navigated complex organisational structures to achieve results.
✨Demonstrate Leadership Skills
As a Senior Brand and Advocacy Manager, showcasing your leadership experience is crucial. Share stories about how you've led high-performing teams, fostered collaboration, and driven creative outcomes. Highlight your ability to inspire and motivate others towards a common goal.
