At a Glance
- Tasks: Lead brand strategy and advocacy to shape EDF's reputation and engagement.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Starting salary of £70,000, flexible working, bonuses, and customisable benefits.
- Other info: Hybrid role with opportunities for career growth and meaningful collaboration.
- Why this job: Make a real impact on brand perception while leading a high-performing team.
- Qualifications: Experience in brand strategy, media planning, and leadership in complex environments.
The predicted salary is between 70000 - 70000 £ per year.
Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters - because at EDF, "Success is Personal".
As Senior Brand and Advocacy Manager, you'll lead the direction of EDF's brand positioning and advocacy strategy. You'll shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain.
You’ll join us on a salary starting of £70,000 per annum (depending on experience). This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face‑to‑face collaboration.
Working closely with senior leaders, you'll oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high‑performing team - all while driving measurable impact and long‑term brand advocacy.
Who You Are
- We're looking for a Senior Brand and Advocacy Manager who brings strategic thinking, commercial awareness, and leadership experience, with the confidence to influence at the highest levels.
- Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape.
- Strong understanding of social, influencer marketing, PR integration and multi‑channel campaign management.
- Expertise in brand governance and performance measurement, including ability to drive outcome‑driven campaigns.
- Exceptional stakeholder management and influencing skills up to board level.
- Leadership experience managing high‑performing teams.
- Commercial acumen with experience managing significant budgets.
- Creative judgement that drives brand distinctiveness and effectiveness.
What You'll Be Doing
- Defining and evolving EDF's brand positioning, ensuring consistency, credibility and differentiation.
- Developing and delivering long‑term brand advocacy strategies and annual advertising plans.
- Leading integrated campaigns across media channels to maximise reach, engagement and ROI.
- Managing agency partners and budgets to ensure effective delivery and performance.
- Collaborating across marketing, PR and business teams to embed brand thinking in key decisions.
Pay, Benefits and Culture
Alongside a starting salary of at least £70,000 per annum (depending on experience), potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.
At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal - it's your journey, powered by us.
Everyone is welcome at EDF; we're committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Senior Brand and Advocacy Manager in London employer: HPC Jobs Service
At EDF, we pride ourselves on being an exceptional employer that champions personal success and professional growth. With a competitive salary starting at £70,000, flexible hybrid working arrangements, and a comprehensive benefits package including electric vehicle leasing and discounted gym memberships, we foster a culture of inclusivity and collaboration. Join us in shaping a sustainable future while enjoying the opportunity to lead impactful brand strategies in a supportive environment that values your unique journey.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand and Advocacy Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at EDF. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, present your ideas or strategies during interviews. It’s a great way to demonstrate your expertise and passion for brand advocacy.
✨Tip Number 3
Research, research, research! Know EDF's brand inside out. The more you understand their mission and values, the better you can tailor your approach and show how you fit into their vision.
✨Tip Number 4
Don’t forget to follow up! After interviews, drop a quick thank-you note. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a nice touch!
We think you need these skills to ace Senior Brand and Advocacy Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Senior Brand and Advocacy Manager role. Highlight your strategic thinking and leadership experience, as these are key for us at EDF.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you've driven brand strategy and advocacy in previous roles. We love seeing tangible results!
Be Authentic:Let your personality shine through in your application. At EDF, we value authenticity and want to see how you can bring your unique perspective to our team. Don’t be afraid to show us who you are!
Apply Through Our Website:For the best chance of success, make sure to submit your application through our official website. This helps us keep track of all applications and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at HPC Jobs Service
✨Know Your Brand Inside Out
Before the interview, dive deep into EDF's brand values, recent campaigns, and overall market positioning. Understanding how they define 'Success is Personal' will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed brand strategies in the past. Highlight your experience with multi-channel campaigns and how you've driven measurable outcomes, as this will resonate well with their focus on brand advocacy and performance measurement.
✨Engage with Stakeholder Management
Be ready to talk about your experience in managing relationships with senior stakeholders. Share instances where you've influenced decisions at a high level, as this role requires exceptional stakeholder management skills that can drive brand initiatives forward.
✨Demonstrate Leadership and Team Management
Since you'll be leading a high-performing team, prepare to discuss your leadership style and how you've successfully managed teams in the past. Share examples of how you've inspired and motivated your team to achieve brand goals, showcasing your ability to foster collaboration and creativity.
