At a Glance
- Tasks: Lead brand strategy and advocacy to shape EDF's reputation and engagement.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Starting salary of £70,000, flexible working, and customisable benefits.
- Other info: Dynamic hybrid role with opportunities for career growth and collaboration.
- Why this job: Make a real impact on brand perception and drive meaningful change.
- Qualifications: Proven experience in brand strategy, leadership, and multi-channel campaign management.
The predicted salary is between 70000 - 70000 £ per year.
Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters - because at EDF, "Success is Personal".
As Senior Brand and Advocacy Manager, you'll lead the direction of EDF's brand positioning and advocacy strategy. You'll shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain.
You’ll join us on a salary starting of £70,000 per annum (depending on experience). This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face‑to‑face collaboration.
Working closely with senior leaders, you'll oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high‑performing team - all while driving measurable impact and long‑term brand advocacy.
Who You Are
- We're looking for a Senior Brand and Advocacy Manager who brings strategic thinking, commercial awareness, and leadership experience, with the confidence to influence at the highest levels.
- Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape.
- Strong understanding of social, influencer marketing, PR integration and multi‑channel campaign management.
- Expertise in brand governance and performance measurement, including ability to drive outcome‑driven campaigns.
- Exceptional stakeholder management and influencing skills up to board level.
- Leadership experience managing high‑performing teams.
- Commercial acumen with experience managing significant budgets.
- Creative judgement that drives brand distinctiveness and effectiveness.
What You'll Be Doing
- Defining and evolving EDF's brand positioning, ensuring consistency, credibility and differentiation.
- Developing and delivering long‑term brand advocacy strategies and annual advertising plans.
- Leading integrated campaigns across media channels to maximise reach, engagement and ROI.
- Managing agency partners and budgets to ensure effective delivery and performance.
- Collaborating across marketing, PR and business teams to embed brand thinking in key decisions.
Pay, Benefits and Culture
Alongside a starting salary of at least £70,000 per annum (depending on experience), potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.
At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal - it's your journey, powered by us.
Everyone is welcome at EDF; we're committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Senior Brand & Advocacy Lead — Hybrid, Growth & Influence in London employer: HPC Jobs Service
At EDF, we pride ourselves on being an exceptional employer that champions personal success and professional growth. With a competitive salary starting at £70,000, a flexible hybrid working model, and a comprehensive benefits package including electric vehicle leasing and discounted gym memberships, we foster a culture of inclusivity and collaboration. Join us to lead impactful brand strategies in a dynamic environment where your contributions truly matter and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & Advocacy Lead — Hybrid, Growth & Influence in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at EDF. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your personal brand! Use social media to share your insights on brand strategy and advocacy. This not only showcases your expertise but also gets you noticed by the right people.
✨Tip Number 3
Prepare for interviews by understanding EDF's brand values and recent campaigns. Tailor your responses to show how your experience aligns with their mission of 'An Electric Britain'.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right folks. Plus, it shows you're genuinely interested in joining the team.
We think you need these skills to ace Senior Brand & Advocacy Lead — Hybrid, Growth & Influence in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Brand & Advocacy Lead role. Highlight your experience in brand strategy and advocacy, and show us how your skills align with our mission at EDF.
Showcase Your Leadership Skills:We want to see your leadership experience shine through! Share examples of how you've managed high-performing teams and influenced stakeholders at all levels. This is your chance to demonstrate your strategic thinking.
Be Creative and Authentic:Let your personality come through in your application. We value creativity and authenticity, so don’t be afraid to share your unique perspective on brand positioning and advocacy strategies that have worked for you in the past.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you one step closer to joining our team at EDF!
How to prepare for a job interview at HPC Jobs Service
✨Know Your Brand Inside Out
Before the interview, dive deep into EDF's brand values and recent campaigns. Understand their mission of 'An Electric Britain' and think about how you can contribute to that vision. This will show your genuine interest and help you articulate how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare examples from your past roles where you've successfully developed and executed brand strategies. Be ready to discuss how you measured success and adapted your approach based on performance metrics. This will demonstrate your commercial awareness and strategic mindset.
✨Highlight Leadership Experience
As a Senior Brand and Advocacy Manager, you'll need to lead high-performing teams. Share specific instances where you've inspired and guided teams to achieve their goals. Discuss your approach to stakeholder management and how you've influenced decisions at senior levels.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific challenges related to brand positioning or multi-channel campaigns. Think through potential scenarios in advance and prepare your responses. This will showcase your problem-solving skills and ability to think on your feet.
