At a Glance
- Tasks: Create and execute go-to-market strategies for diverse segments in a fast-paced environment.
- Company: Join a leading tech company focused on innovation and collaboration.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with excellent career advancement opportunities and a supportive team culture.
- Why this job: Make a real impact by driving marketing strategies that shape the future of technology.
- Qualifications: 10+ years in B2B marketing or related fields; experience in tech is a plus.
The predicted salary is between 56700 - 69300 £ per year.
This role partners with the Commercial Marketing Senior Manager to translate UK&I Commercial Marketing priorities into clear, measurable and executable go-to-market plans across Enterprise, Public Sector, ABM, Mid-Market and SMB. The role owns the operating rhythm, planning governance, investment tracking, and cross-functional coordination needed to ensure the commercial marketing organisation operates with pace, discipline and clarity.
The individual acts as the connective layer between strategy and execution, aligning Segment Marketing Leads, Sales, Category, Performance Marketing, Finance Operations, Global/EMEA teams, Agencies, and CoEs around shared priorities, customer journeys and measurable commercial outcomes. The role also leads selected GTM activations, including always-on digital programmes, while identifying opportunities to improve ways of working through AI, automation and process simplification.
Responsibilities- Partner with the Commercial Marketing Senior Manager to translate UK&I business priorities into clear GTM strategies, annual plans and measurable activation roadmaps.
- Own the Commercial Marketing operating rhythm, including planning cycles, governance meetings, business reviews, leadership updates and executive-ready reporting.
- Coordinate GTM plans across Enterprise, Public Sector, ABM, Mid-Market and SMB, ensuring segment plans are aligned to commercial priorities, audience needs and route-to-market focus.
- Track delivery of marketing plans, milestones, actions and investment decisions, ensuring activity remains aligned to business objectives and measurable outcomes.
- Provide central oversight of One HP New Product Introduction (NPI) launches, ensuring consistent visibility, planning, stakeholder alignment and execution readiness across segment marketing teams, including launch timelines, messaging, sales enablement and integrated activation plans.
- Monitor marketing performance across funnel health, campaign effectiveness, pipeline contribution, customer engagement, budget utilisation and ROI, providing actionable recommendations to improve impact.
- Build executive-ready reports that clearly communicate priorities, progress, risks, recommendations and commercial impact.
- Work cross-functionally with Marketing Leads, Sales, Category, Performance Marketing, Finance Operations, Global/EMEA Marketing, Agencies and CoEs to drive joined-up execution.
- Lead the development of integrated One HP content journeys, aligning messaging, tactics by audience, segment, route-to-market and sales stage.
- Integrate priority events, partner activations and always-on digital/social tactics into connected customer journeys, including pre, during and post-activation follow-up.
- Identify and lead AI-enabled process improvements, automation opportunities and consistent ways of working to improve team productivity and execution quality.
- Lead selected GTM activations from planning through execution, measurement and optimisation.
- Support priority strategic initiatives, stakeholder engagement and leadership decision-making across the commercial marketing organisation.
- Degree in Marketing, Business, Communications or a related discipline, or equivalent experience.
- Typically 10+ years’ experience in B2B marketing, GTM strategy, programme management, commercial marketing or marketing operations.
- Experience in the technology sector, complex B2B environments or multi-segment commercial marketing is advantageous.
- Experience working with sales, partners, agencies, finance and cross-functional marketing teams is preferred.
- Clear and consistent UK&I Commercial Marketing operating rhythm, governance and planning cadence.
- Delivery of segment GTM plans across Enterprise, Public Sector, ABM, Mid-Market and SMB.
- Improved visibility of marketing performance, budget utilisation, funnel progression and commercial impact.
- Stronger alignment across marketing, sales, category, finance, agencies, partners and CoEs.
- Higher-quality executive reporting, decision-making and investment prioritisation.
- Measurable contribution to MQLs, MGOs, pipeline creation, engagement, conversion and marketing-influenced revenue.
- Adoption of improved processes, AI-enabled efficiencies and scalable ways of working.
Drives operational excellence and GTM discipline across the UK&I Commercial Marketing organisation, ensuring strategic priorities are translated into clear plans, governed effectively, measured consistently and activated with commercial impact. The role influences senior stakeholders, improves cross-functional execution and enables the wider marketing team to deliver against business growth priorities with clarity, accountability and pace.
Operates across multiple segments, routes-to-market and marketing disciplines, balancing strategic planning, governance, stakeholder alignment and hands-on activation in a fast-paced commercial environment.
UK&I Commercial Marketing Go-to-Market (GTM) Manager employer: H&P
HP is an excellent employer that values innovation and customer satisfaction, offering a dynamic work culture in the vibrant setting of Greater London. Employees benefit from comprehensive training programs, opportunities for professional growth, and a supportive team environment that encourages collaboration and creativity. With a focus on employee well-being and a commitment to diversity, HP provides a rewarding workplace where you can make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land UK&I Commercial Marketing Go-to-Market (GTM) Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for H&P and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like H&P are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with H&P on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at H&P. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UK&I Commercial Marketing Go-to-Market (GTM) Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit H&P. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of H&P:Show us that you’ve done your homework! In your application, briefly mention what you admire about H&P’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at H&P
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at H&P will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At H&P, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
