At a Glance
- Tasks: Lead and develop a high-performing sales team while driving revenue growth.
- Company: Join Hozelock, a trusted name in gardening solutions with a rich heritage.
- Benefits: Enjoy a company car, annual bonuses, health plans, and discounted perks.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
- Why this job: Make a real impact in a collaborative environment focused on innovation.
- Qualifications: Proven leadership and sales experience, with strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
About us: At Hozelock, we have been helping people nurture their gardens for generations. From innovative watering solutions to trusted gardening tools, our products are designed to make growing easier, more enjoyable, and more sustainable. But behind every great product is a great team. We are a company that values curiosity, craftsmanship and collaboration, where ideas are encouraged, expertise is shared, and people are empowered to make a real impact. If you are passionate about quality, innovation and being part of a business with a proud heritage and an exciting future, Hozelock could be the place for you.
Job purpose: Hozelock are currently recruiting for a National Sales Manager, who will lead and develop Hozelock's UK and Ireland field sales operation, driving revenue growth and delivering against agreed commercial targets. This role is responsible for managing, coaching and motivating a high-performing sales team, ensuring consistent execution of sales strategy, strong customer relationships, and alignment with wider business objectives. In addition to team leadership, the role will take direct accountability for key National Garden Centre accounts, overseeing strategic account management, commercial negotiations, and the delivery of annual trading plans and budgets. The successful candidate will play a critical role in shaping sales performance, strengthening customer partnerships, and ensuring the business continues to deliver exceptional service and sustainable growth across the market.
Duties & Responsibilities:
- Build and maintain strong, profitable relationships with customers across your region
- Develop a strong knowledge of Hozelock products and market activity
- Identify and drive opportunities to grow sales within accounts and the wider region
- Ensure high standards of customer service, professionalism, and account management
- Manage forecasting and promotional planning to support business performance
- Complete all reporting, account planning, and administrative tasks accurately and on time
- Work within agreed budgets and follow company procedures and compliance requirements
- Lead, coach, and develop a high-performing field sales team
- Set clear objectives and monitor team performance to ensure targets are met
- Motivate and support team members to maximise individual and team performance
- Manage all aspects of people leadership, including performance management and development
- Provide guidance, training, and support to ensure consistent standards across the team
- Ensure effective communication between the sales team and wider business functions
- Attend trade shows, customer events, and industry networking opportunities
- Support wider team activity, including covering other territories where required
- Comply with all Health & Safety policies and responsibilities
What are we looking for?
- Demonstrates strong drive and determination to achieve and exceed targets
- A confident and persuasive communicator, able to influence both internal and external stakeholders
- Creative and strategic thinker, capable of developing initiatives to drive business growth at both regional and national level
- Able to constructively challenge decisions while presenting well-reasoned alternative solutions
- Collaborative and supportive leader, able to motivate and develop team members to achieve shared objectives
- Excellent organisational and time management skills, with the ability to prioritise effectively
- Self-motivated, with the ability to work independently and lead by example
- Commercially aware, with the ability to consider wider business needs when making decisions
- Proven experience in territory or account management
- Previous management or leadership experience, with a track record of coaching and developing high-performing teams
- Strong account management, sales, and negotiation skills
- Proficient in Microsoft Office packages, particularly Excel and PowerPoint
- Experience within the Garden Centre or a related sector (desirable)
What do we offer?
- Company car
- Annual bonus scheme
- Life assurance (x4 annual salary)
- Health Cash Plan (Bronze cover)
- Additional annual leave for long service
- Employee Assistance Programme
- Bike2Work scheme
- Staff shop (discounted)
- Discounted benefits hub
- Free onsite parking
- EV salary sacrifice scheme
Hozelock is proud to be an inclusive employer. We welcome applications from all backgrounds and are committed to providing an inclusive recruitment process. If you require any reasonable adjustments, please let us know.
Head of Field Sales (UK & Ireland) in Sutton Coldfield employer: Hozelock
At Hozelock, we pride ourselves on fostering a collaborative and innovative work environment where every team member is empowered to make a meaningful impact. As the Head of Field Sales for the UK & Ireland, you will not only lead a high-performing sales team but also enjoy a range of benefits including a company car, annual bonus scheme, and opportunities for personal growth within a company that values sustainability and quality. Join us in our mission to nurture gardens and create lasting customer relationships while being part of a proud heritage with an exciting future.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Field Sales (UK & Ireland) in Sutton Coldfield
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Hozelock as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Hozelock and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Hozelock’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Head of Field Sales (UK & Ireland) in Sutton Coldfield
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Hozelock, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Hozelock, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Hozelock.
How to prepare for a job interview at Hozelock
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Hozelock offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Hozelock but also helps you get a feel for whether you’d thrive in that environment.
