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- Tasks: Analyse marketing data and provide insights to boost campaigns and ROI.
- Company: Join a dynamic team focused on innovative marketing strategies and brand growth.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant company culture.
- Why this job: Be part of impactful projects that shape marketing decisions and drive success.
- Qualifications: Bachelor’s degree in Marketing or related field; data analysis skills required.
- Other info: Opportunity to lead transversal projects and collaborate across teams.
The predicted salary is between 28800 - 48000 £ per year.
The Marketing Analyst is responsible for gathering and interpreting data related to marketing campaigns, product category and brand performance, customer behaviour, and market trends to provide actionable insights. This role supports strategic decision-making and helps optimize marketing efforts to improve ROI. In addition, the Marketing Analyst will be called upon from time-to-time to contribute to or lead transversal projects on a range of commercial topics.
Key Responsibilities:
- Analyse brand, product category and marketing campaign performance using tools like Google Analytics, CRM systems, and BI platforms.
- Track and report key performance indicators (KPIs).
- Conduct market and competitor analysis to identify opportunities and threats.
- Collaborate with marketing and sales teams to align data insights with business goals.
- Segment audiences and support targeted marketing strategies.
- Develop dashboards and regular reports to communicate findings.
- Make recommendations to improve product category performance.
Qualifications:
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- Proficiency in data analysis tools (Excel).
- Experience with marketing platforms like Google Analytics, HubSpot, Salesforce, etc.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities.
Marketing Analyst employer: Hozelock (UK)
Contact Detail:
Hozelock (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics. Follow industry blogs, attend webinars, and engage with online communities to stay updated on tools like Google Analytics and CRM systems. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the marketing analytics space. Attend local meetups or join relevant LinkedIn groups to connect with others in the industry. Building relationships can lead to valuable insights and potential referrals for job openings.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in past roles. Think about times when your analysis led to improved ROI or successful campaigns. Being able to articulate these experiences will set you apart during interviews.
✨Tip Number 4
Showcase your analytical skills by creating a portfolio of projects that highlight your ability to interpret data and provide actionable insights. Include case studies or reports that demonstrate your proficiency with tools like Excel and Google Analytics, as this will give you an edge over other candidates.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Marketing Analyst role. Emphasise your proficiency in data analysis tools and any experience with marketing platforms like Google Analytics or HubSpot.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about marketing analytics and how your background makes you a great fit for the position. Mention specific projects or experiences where you've successfully analysed data to drive marketing decisions.
Showcase Analytical Skills: Provide examples of how you've used data analysis to inform marketing strategies in previous roles. Highlight any experience with KPIs, market analysis, or audience segmentation to demonstrate your analytical capabilities.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a Marketing Analyst.
How to prepare for a job interview at Hozelock (UK)
✨Showcase Your Analytical Skills
As a Marketing Analyst, your ability to interpret data is crucial. Be prepared to discuss specific examples of how you've used data analysis tools like Google Analytics or Excel in previous roles. Highlight any insights you derived and how they impacted marketing strategies.
✨Understand the Company’s Market Position
Before the interview, research the company’s market position and recent marketing campaigns. This will allow you to speak knowledgeably about their brand and demonstrate your interest in their business. You can also suggest potential areas for improvement based on your findings.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare for scenario-based questions where you might need to analyse a hypothetical marketing campaign's performance. Think through your approach to identifying KPIs and making recommendations based on data.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice explaining complex data insights in a clear and concise manner. During the interview, ensure you articulate your thoughts confidently, as this will reflect your ability to present findings to stakeholders effectively.
