At a Glance
- Tasks: Lead digital content strategy and create engaging online experiences for Hozelock.
- Company: Join Hozelock, a top UK gardening brand with a passion for outdoor spaces.
- Benefits: Competitive salary, bonus, 25 days holiday, WFH options, and employee wellbeing initiatives.
- Other info: Inclusive employer committed to diverse backgrounds and career growth.
- Why this job: Shape the digital future of a trusted brand and make a real impact.
- Qualifications: Experience in digital marketing, website management, and content creation.
The predicted salary is between 33750 - 41250 £ per year.
Digital Marketing Lead
Location
Sutton Coldfield, West Midlands
Hours
Full Time | Permanent
Hozelock is one of the UK's leading gardening and watering brands, helping millions of people get more from their outdoor spaces.
We're looking for a creative and commercially minded Digital Marketing Lead to take ownership of our digital content strategy and create engaging online experiences that inspire consumers and drive growth.
The Role
You’ll lead the development of compelling digital content across our websites, Amazon, and online retail channels, ensuring our products are showcased in the best possible way throughout the customer journey.
Key responsibilities include
- Creating and delivering Hozelock's digital content strategy.
- Managing and optimising Hozelock websites, including SEO, user experience, and content performance.
- Leading Amazon and online retailer content, including A+ Content, imagery, video, and product storytelling.
- Managing digital assets, content calendars, and campaign delivery.
- Owning and developing our Product Information Management (PIM) system.
- Using analytics and consumer insights to improve engagement, conversion, and ROI.
- Managing relationships with external agencies and digital partners.
About You
You’ll be a hands‑on digital marketing professional with experience in content creation, website management, and digital optimisation.
You’ll have
- Strong experience managing websites, CMS platforms, SEO, and customer journeys.
- Experience across Amazon, online retail content, and digital asset management.
- Knowledge of Google Analytics (GA4), Search Console, Word Press, and Magento.
- Excellent project management and organisational skills.
- A data-driven mindset with strong analytical and problem-solving abilities.
- Experience with Adobe Creative Suite, PIM/DAM systems, and Zendesk would be advantageous.
Why Hozelock?
This is a fantastic opportunity to shape the digital future of a trusted consumer brand.
You’ll have the freedom to bring fresh ideas, influence our customer experience, and make a real impact on business growth.
What We Offer
- Competitive salary and bonus package
- 25 days holiday + bank holidays (with the option to buy and sell!)
- One day per week WFH (four days onsite in Sutton Coldfield)
- Company pension scheme
- Health cash back plan
- Life assurance
- Discounted staff shop
- Employee wellbeing initiatives
- EV salary sacrifice scheme
• Plus much more!
Hozelock is proud to be an inclusive employer.
We welcome applications from all backgrounds and are committed to providing an inclusive recruitment process. If you require any reasonable adjustments, please let us know.
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Digital Marketing Lead in Birmingham employer: Hozelock Ltd
Hozelock is an exceptional employer that fosters a culture of collaboration, innovation, and empowerment, making it an ideal place for a Finance Director to thrive. With a competitive salary, generous benefits including a company pension scheme and health cash back plan, and a commitment to employee wellbeing, Hozelock supports professional growth while ensuring a healthy work-life balance. Located in a vibrant area, the company not only values its rich heritage but also encourages its team to contribute to a sustainable future, making every role impactful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hozelock Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hozelock Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hozelock Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hozelock Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Lead in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hozelock Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hozelock Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hozelock Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hozelock Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hozelock Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hozelock Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
