At a Glance
- Tasks: Lead marketing and sales to drive revenue growth and product launches.
- Company: Join HowNow, an innovative AI platform transforming learning for businesses.
- Benefits: Competitive salary, hybrid work, generous holiday, and a £500 learning budget.
- Other info: Dynamic team culture with opportunities for personal and professional development.
- Why this job: Be at the forefront of redefining how people learn and grow in their careers.
- Qualifications: Experience in B2B SaaS marketing and sales, with a focus on AI-driven strategies.
The predicted salary is between 75000 - 150000 £ per year.
Our mission is to make meaningful learning a part of your everyday. The shelf life of skills is now less than 5 years. If you stopped learning today, your skills would soon be irrelevant. Enter HowNow. Founded in 2019, HowNow is an AI platform that connects what people learn to the skills businesses need to drive better performance and help companies hit their goals faster. Already used by fast-growing scale‐ups and global enterprises such as the UK Government, Investec, and Trainline, we're pushing the boundaries of how people learn.
Hi I'm Nelson, the CEO at HowNow. I'm looking for a Head of GTM to join us. We're at an inflection point. The product is sharp, the category is moving our way, and the team is lean. We need a hands‐on GTM leader who lives across marketing and sales. Someone who can turn clarity of positioning into a repeatable pipeline engine, ship product launches that land, and build commercial muscle to win in mid‐market and enterprise.
This is a player‐coach role. You'll be in the work, shaping positioning, reviewing copy, coaching deals, not just reviewing plans. You'll own the new revenue number, lead the sales and marketing team, and own taking our products to market.
What you'll own:
- The number: New ARR across mid‐market and enterprise, quarter by quarter. Pipeline coverage, win rate, sales cycle, segment mix, and ACV are yours to manage.
- Positioning and messaging: Own how HowNow is explained, sold, and remembered. That includes website copy, pitch deck, one‐pager, email sequence. You'll write and review at a detail that GTM leaders delegate. Craft the story of what makes the product unique and its business outcomes.
- Product launches and releases: Partner on launch strategy and own GTM execution: messaging, enablement, campaign, pipeline targets, measurement. Ensure launches land, not just ship. Align marketing, sales, product, and partnerships for right audience at right time.
- Pipeline generation: Build a repeatable demand engine across outbound, inbound, partner, and customer‐sourced pipeline. Own ICP definition for each segment and align reps, marketers, partners.
- Segment strategy: Define mid‐market and enterprise motions, messaging, and deal mechanics. Design coverage allocation; named account for enterprise, velocity for mid‐market.
- AE team: Coach, forecast, raise performance floor. Reduce ramp time, narrow variance. Own enablement and sales playbook across both segments and stay close to the work.
- Marketing team: Coach and support marketing to deliver best‐in‐class campaigns (content, demand generation, events, PR & social).
- Customer marketing: Turn customers into strongest growth channel (references, case studies, expansion pipeline, community). Strategic priority.
- Channel motion: Build partner‐sourced pipeline with Channel Partnerships Manager into material contribution.
- GTM operating rhythm: Weekly pipeline reviews, monthly forecast, quarterly planning, launch readiness. Set cadence and lead the team.
What you'll get:
- Base salary between £75,000-£150,000 per annum depending on experience, and a competitive performance‐based bonus.
- Hybrid working: 2× a week in London office (Tuesdays and Thursdays) and flexible hours.
- Work from anywhere for up to two weeks per quarter.
- Wind‐down Fridays: no meetings from 2 pm onwards to wind down.
- Enhanced maternity and paternity policies.
- 25 days holiday plus bank holidays and birthday day off.
- Enhanced employee pension scheme.
- Private health insurance through Bupa and access to Yulife App.
- Annual £500 learning and development budget.
- Dog friendly offices.
- Monthly socials.
- Access to HowNow+ for learning.
- Cycle to Work scheme.
- Financial wellbeing support via Mintago, including Yellownest for childcare discounts.
The key things that we will be looking for in applicants:
- Built and owned marketing and sales in a high‐quality B2B SaaS environment, not just one. Written positioning, run campaigns, carried revenue number.
- Managed AEs directly across mid‐market and enterprise: forecasting, deal coaching, performance management, enablement.
- Managed marketing teams and all campaigns, overseeing planning, execution, reporting; hands‐on copy and creative quality.
- Demonstrably AI‐native operations; provide specific examples of workflows, tools, or team leverage built around AI.
- Track record of hiring and developing commercial and marketing talent in the UK market.
- Data‐driven, confident in using data to optimise growth.
- Experience selling into People, L&D, or HR Leaders.
- Owned a product launch end‐to‐end – not just marketing slice.
- Built or scaled a channel/partner motion.
Head of GTM (Go-To-Market) - Hybrid in London employer: HowNow
At HowNow, we are committed to fostering a dynamic and inclusive work culture that prioritises meaningful learning and employee growth. As a Head of GTM, you will thrive in a hybrid environment that offers flexibility, competitive compensation, and a wealth of benefits including enhanced parental policies, a generous holiday allowance, and a dedicated learning budget. Join us in our London office, where you'll be part of a passionate team driving innovation in the AI learning space, all while enjoying perks like wind-down Fridays and dog-friendly offices.
StudySmarter Expert Advice🤫
We think this is how you could land Head of GTM (Go-To-Market) - Hybrid in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is your chance to showcase what makes you unique and how you can contribute to a company like HowNow.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand HowNow's mission and values, and think about how your experience aligns with their goals. Be ready to discuss how you can help them drive better performance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the team at HowNow. Don’t forget to follow up after applying to keep your name fresh in their minds!
We think you need these skills to ace Head of GTM (Go-To-Market) - Hybrid in London
Some tips for your application 🫡
Show Your Passion for Learning:We want to see your enthusiasm for continuous learning in your application. Share how you've kept your skills sharp and how you plan to contribute to our mission of making meaningful learning a part of everyday life.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B SaaS, especially in marketing and sales. We love seeing specific examples of how you've driven revenue and managed teams in similar environments.
Be Clear and Concise:When writing your application, clarity is key! Use straightforward language to explain your achievements and how they relate to the role. We appreciate a well-structured application that gets straight to the point.
Apply Through Our Website:Don't forget to submit your application through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at HowNow
✨Know Your GTM Inside Out
Before the interview, dive deep into Go-To-Market strategies. Understand HowNow's product positioning and be ready to discuss how you would enhance it. Bring specific examples from your past experiences where you've successfully launched products or built pipelines.
✨Showcase Your Coaching Skills
Since this role involves coaching both sales and marketing teams, prepare to share instances where you've developed talent. Think about how you can demonstrate your ability to raise performance floors and reduce ramp times for AEs.
✨Be Data-Driven
Familiarise yourself with key metrics like win rates, sales cycles, and ACV. Be prepared to discuss how you've used data to optimise growth in previous roles. This will show that you understand the importance of analytics in driving success.
✨Align with Their Mission
HowNow is all about meaningful learning. Make sure you articulate how your vision aligns with their mission. Share your thoughts on the future of learning and how you can contribute to making skills relevant in a fast-paced environment.
