GTM Engineer - Hybrid (UK) in London

Our mission is to make meaningful learning a part of your everyday 🧠. The shelf life of our skills is now less than 5 years. So, if you stopped learning today, your skills would soon be irrelevant. Think that’s a big problem? You’d be right.

Enter HowNow. Founded in 2019, our Learning and Skills Platform is disrupting the way people learn and upskill through technology. Whether it's finding a quick answer, learning skills or tapping into shared knowledge, we make it easy for people to learn what they need, when they need it.

Already used by fast-growing scale-ups and global enterprises, such as Trainline, Depop and Sanofi, we’re pushing the boundaries of how people learn.

Hi, I'm Duncan, Head of GTM at HowNow 👋🏾. I'm hiring a GTM Engineer to join us. It's a genuinely exciting time to be here: we've just been recognised on the 2026 Fosway 9-Grid for Learning Systems; we shipped Guru (our AI workplace coach), and it's already live with customers; and we're now working with brands like Trainline, TomTom, Investec, Depop and the UK Government across more than 30 countries.

The role

This is a new title for us, and a deliberately broad one. You'll own the systems that put the right accounts in front of the right people, ensure every lead is scored and routed properly, and eliminate the manual steps that slow Sales down. You'll also own HubSpot as our system of record and the reporting that tells us what's actually working. Where Marketing and Sales own the analysis and the calls it drives, you own the infrastructure and data that makes those calls possible.

Day-to-day tasks will include 📩

Build our outbound growth engine

• Own list building and targeting: sourcing the right accounts and contacts before anything else gets sent

• Design and build automated outbound systems (sequencing, enrichment, AI personalization) that make outbound feel 1:1 at volume

• Own the stack that powers it, and how it all connects into HubSpot

Build the intent-driven lead conveyor belt (Project: No Lead Left Behind)

• Partner with Marketing to build the automated infrastructure that scores and routes every lead, inbound and outbound, by fit and intent. You own the system; together you own the outcome

Speed up the sales process

• Work closely with Sales to find the manual, repetitive steps slowing deals down, and fix them with automation, AI, or just a better process, whichever actually solves it

Own HubSpot and baseline reporting

• Keep HubSpot clean as the system of record, and make sure we can see what's working: pipeline, conversion, where deals stall

• Use that data to keep improving the system itself, not just report on it

• Partner with Marketing on attribution: you make sure the data and tracking exist to answer "what's working," they own the analysis and calls it drives

Alongside this, you'll own the GTM tech stack end-to-end (evaluating, selecting, and retiring tools as we scale) and be the glue between Sales, Marketing, and Product so that what you build actually gets used.

The key things that we will be looking for in applicants 🔑

• Two or more years in GTM engineering, growth engineering, revenue operations, or outbound-heavy demand generation, with systems you can point to and walk us through

• Hands-on with the modern GTM stack: enrichment and list building, sequencers, no-code automation, and HubSpot specifically (workflows, lists, reporting, keeping it clean as the system of record)

• Comfortable with APIs, spreadsheets, and SQL at depth, and light scripting. You debug a broken workflow rather than escalate it

• You understand the difference between fit and intent, and you've built or worked with logic that scores and routes leads based on both, not just static lists

• You've owned a GTM tech stack end to end: choosing tools, integrating them, and retiring the ones that don't earn their place

• Comfortable partnering with Marketing and Sales rather than working around them. You see attribution, campaigns, process fixes, and lead routing as shared problems, not a handoff

• Genuinely fluent in AI tools for GTM: you're using them to build and ship, not just to draft emails faster

What you’ll get:

💰 Our salaries are calculated using a SaaS benchmarking tool called (Figures). The base salary band for this role is £50-62K per annum, with a 10% discretionary bonus.

🏡 Hybrid working (2x a week in our London office, Tuesday/Wednesday and Thursdays) and flexible working hours

🌍 Work from anywhere, for up to two weeks per quarter, which you can read about here

💆 Wind-down Fridays. No meetings from 2pm onwards on Fridays, for you to wind down for the weekend. Our HowNow’ers use this time to catch up on emails or do some learning & Development

👼🏼 Enhanced maternity and paternity policies, which you can read about here

🌴 25 days holiday, plus bank holidays and your birthday day off

💰 An enhanced employee pension scheme

👩🏾 ⚕️ Private health insurance through Bupa, plus access to Yulife

📚 An annual £500 learning and development budget

🐶 Dog-friendly offices - we love our pets! 🐾

🤩 Monthly socials, which have included mini-golf, Hijingo, shuffleboarding, 5-a-side football and Badminton

💡 Access to the very best learning platform out there (HowNow+) to keep you at the top of your game

🚲 Cycle to Work scheme

💰 Financial wellbeing support via Mintago

What's next? 🤔

Once you've applied, we'll get back in touch with you. This is usually within the next 3 working days. Sometimes it can take slightly longer, but we will get back to you as soon as we can, regardless of the outcome of your application.

1. You'll be invited to a 45-minute video call with Pauline, our VP of People

2. A 45-minute interview with Duncan, our Head of GTM.

3. A 1-hour, task-based interview with Duncan, Nelson, our CEO and Co-Founder, and Kuvera, our COO and Co-Founder.