At a Glance
- Tasks: Lead marketing and sales to drive revenue growth and product launches.
- Company: Join HowNow, an innovative AI platform transforming learning for businesses.
- Benefits: Competitive salary, hybrid work, generous holiday, and a £500 learning budget.
- Other info: Dynamic team culture with opportunities for professional development and monthly socials.
- Why this job: Be at the forefront of redefining how people learn and grow in their careers.
- Qualifications: Experience in B2B SaaS marketing and sales, with a focus on AI-driven strategies.
The predicted salary is between 75000 - 150000 £ per year.
Our mission is to make meaningful learning a part of your everyday. The shelf life of skills is now less than 5 years. If you stopped learning today, your skills would soon be irrelevant. Enter HowNow. Founded in 2019, HowNow is an AI platform that connects what people learn to the skills businesses need to drive better performance and help companies hit their goals faster. Already used by fast-growing scale‑ups and global enterprises such as the UK Government, Investec, and Trainline, we’re pushing the boundaries of how people learn.
Hi I'm Nelson, the CEO at HowNow. I’m looking for a Head of GTM to join us. We’re at an inflection point. The product is sharp, the category is moving our way, and the team is lean. We need a hands‑on GTM leader who lives across marketing and sales. Someone who can turn clarity of positioning into a repeatable pipeline engine, ship product launches that land, and build commercial muscle to win in mid‑market and enterprise. This is a player‑coach role. You'll be in the work, shaping positioning, reviewing copy, coaching deals, not just reviewing plans. You'll own the new revenue number, lead the sales and marketing team, and own taking our products to market.
What you’ll own:
- The number: New ARR across mid‑market and enterprise, quarter by quarter. Pipeline coverage, win rate, sales cycle, segment mix, and ACV are yours to manage.
- Positioning and messaging: Own how HowNow is explained, sold, and remembered. That includes website copy, pitch deck, one‑pager, email sequence. You’ll write and review at a detail that GTM leaders delegate. Craft the story of what makes the product unique and its business outcomes.
- Product launches and releases: Partner on launch strategy and own GTM execution: messaging, enablement, campaign, pipeline targets, measurement. Ensure launches land, not just ship. Align marketing, sales, product, and partnerships for right audience at right time.
- Pipeline generation: Build a repeatable demand engine across outbound, inbound, partner, and customer‑sourced pipeline. Own ICP definition for each segment and align reps, marketers, partners.
- Segment strategy: Define mid‑market and enterprise motions, messaging, and deal mechanics. Design coverage allocation; named account for enterprise, velocity for mid‑market.
- AE team: Coach, forecast, raise performance floor. Reduce ramp time, narrow variance. Own enablement and sales playbook across both segments and stay close to the work.
- Marketing team: Coach and support marketing to deliver best‑in‑class campaigns (content, demand generation, events, PR & social).
- Customer marketing: Turn customers into strongest growth channel (references, case studies, expansion pipeline, community). Strategic priority.
- Channel motion: Build partner‑sourced pipeline with Channel Partnerships Manager into material contribution.
- GTM operating rhythm: Weekly pipeline reviews, monthly forecast, quarterly planning, launch readiness. Set cadence and lead the team.
What you’ll get:
- Base salary between £75,000-£150,000 per annum depending on experience, and a competitive performance‑based bonus.
- Hybrid working: 2× a week in London office (Tuesdays and Thursdays) and flexible hours. Work from anywhere for up to two weeks per quarter.
- Wind‑down Fridays: no meetings from 2 pm onwards to wind down.
- Enhanced maternity and paternity policies.
- 25 days holiday plus bank holidays and birthday day off.
- Enhanced employee pension scheme.
- Private health insurance through Bupa and access to Yulife App.
- Annual £500 learning and development budget.
- Dog friendly offices.
- Monthly socials.
- Access to HowNow+ for learning.
- Cycle to Work scheme.
- Financial wellbeing support via Mintago, including Yellownest for childcare discounts.
The key things that we will be looking for in applicants:
- Built and owned marketing and sales in a high‑quality B2B SaaS environment, not just one.
- Written positioning, run campaigns, carried revenue number.
- Managed AEs directly across mid‑market and enterprise: forecasting, deal coaching, performance management, enablement.
- Managed marketing teams and all campaigns, overseeing planning, execution, reporting; hands‑on copy and creative quality.
- Demonstrably AI‑native operations; provide specific examples of workflows, tools, or team leverage built around AI.
- Track record of hiring and developing commercial and marketing talent in the UK market.
- Data‑driven, confident in using data to optimise growth.
- Experience selling into People, L&D, or HR Leaders.
- Owned a product launch end‑to‑end – not just marketing slice.
- Built or scaled a channel/partner motion.
Head of GTM (Go-To-Market) - Hybrid employer: HowNow
At HowNow, we are committed to fostering a dynamic and inclusive work culture that prioritises meaningful learning and employee growth. As a Head of GTM, you will thrive in a hybrid environment that offers flexibility, competitive compensation, and a wealth of benefits including enhanced parental policies, a generous holiday allowance, and a dedicated learning budget. Join us in our London office, where you'll be part of a passionate team driving innovation in the AI learning space, with opportunities to shape the future of how businesses develop their talent.
StudySmarter Expert Advice🤫
We think this is how you could land Head of GTM (Go-To-Market) - Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at HowNow or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into HowNow’s mission and products. Be ready to discuss how your experience aligns with their goals and how you can drive that new revenue number.
✨Tip Number 3
Show off your hands-on approach! In your conversations, highlight specific examples where you've shaped positioning, launched products, or coached teams. They want someone who gets stuck in, not just a planner.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the HowNow team and making a difference.
We think you need these skills to ace Head of GTM (Go-To-Market) - Hybrid
Some tips for your application 🫡
Show Your Passion for Learning:We want to see your enthusiasm for continuous learning and development. Make sure to highlight any relevant experiences that showcase your commitment to staying ahead in the fast-paced world of skills and education.
Tailor Your Application:Don’t just send a generic CV and cover letter! We’re looking for someone who understands our mission at HowNow. Customise your application to reflect how your skills and experiences align with our goals and the Head of GTM role.
Be Specific About Your Achievements:When detailing your past roles, be specific about your achievements. Use numbers and examples to illustrate how you’ve driven revenue, managed teams, or launched successful campaigns. We love data-driven stories!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at HowNow
✨Know Your Numbers
As a Head of GTM, you'll be responsible for new ARR and pipeline metrics. Brush up on your understanding of key performance indicators like win rates and sales cycles. Be ready to discuss how you've managed these numbers in previous roles and what strategies you used to improve them.
✨Master the Messaging
You'll need to own HowNow's positioning and messaging. Prepare by reviewing their current website copy and pitch materials. Think about how you would enhance these to better resonate with mid-market and enterprise clients. Bring your ideas to the table during the interview!
✨Showcase Your Coaching Skills
This role is all about being a player-coach. Be prepared to share specific examples of how you've coached sales teams or marketing professionals in the past. Highlight your approach to performance management and how you've helped team members achieve their targets.
✨Demonstrate Your AI Savvy
Since HowNow is an AI platform, it's crucial to show your familiarity with AI in a B2B context. Prepare examples of how you've leveraged AI tools or workflows in your previous roles. This will demonstrate that you're not just tech-savvy but also understand how to integrate AI into go-to-market strategies.
