At a Glance
- Tasks: Manage operations, e-commerce, and logistics for a fast-growing queer creative brand.
- Company: Exciting startup at the intersection of wellness, pleasure, and culture.
- Benefits: Competitive salary, equity options, and a clear path to senior roles.
- Other info: Work closely with the founder and gain full visibility across the business.
- Why this job: Be at the heart of a vibrant brand and make a real impact.
- Qualifications: 1-3 years in ops or e-commerce, with a passion for startups.
The predicted salary is between 60000 - 80000 £ per year.
HOWL is a queer creative brand at the intersection of wellness, pleasure, and culture. We run some of London’s biggest queer raves and make award-winning lube, scaling to become a global sexual wellness brand. Our community is deeply engaged, our events sell out, and the brand has real cultural traction. We're stocked in retailers including Ann Summers and partnered with venues like The Standard Hotel. Now we're at the stage where we need to turn that energy into sustained commercial growth - and this hire is central to making that happen.
This is a startup. Things move fast, priorities shift, and we're building the plane as we fly it. That's the point - and it's what makes this role exciting for the right person.
THE ROLE
This is a close-to-the-founder ops role. You'll sit at the centre of the business; keeping the engine running, making sure nothing falls through the cracks, and giving Samuel the headspace to focus on brand, product, and fundraising. You'll own the day-to-day operational infrastructure of HOWL: the data, the systems, the reporting, the logistics. You'll work directly with Samuel and have real visibility across every part of the business.
This isn't a role for someone who wants to be handed a defined job. It's for someone who's energised by the chaos of early-stage, wants to get their hands on the full commercial engine of a brand, and can see a path to Head of Operations or COO from day one. The right person will have startup DNA; they've operated in a fast-moving environment before and know how to build structure without slowing things down.
WHAT YOU'LL OWN
- E-commerce & Analytics
- Own Shopify reporting - traffic, conversion, revenue, and retention
- Manage and optimise the website including new campaign pages and product uploads
- Set up and maintain Google Analytics and Meta pixel tracking
- Run SEO optimisation and heat mapping to improve site performance
- Manage Amazon overview and work with our specialist on growth and expansion
- Operations & Fulfilment
- Own fulfilment management with our 3PL partner Asendia
- Manage supply chain relationships and day-to-day logistics
- Track wholesale accounts, invoicing, and financial records
- Support logistics for retail and hotel accounts including Ann Summers and The Standard Hotel
- Handle office management including business rates and admin
- Activations & Events Logistics
- Plan and manage logistics for brand activations, trips, and event appearances
- Own budgeting, booking, and coordination for activations end-to-end
- Brief internal and external teams on what they need and when
- Ensure activations run smoothly on the ground; from travel to kit to comms
- Reporting & Rhythm
- Set the weekly and monthly agenda for the team
- Track revenue targets vs actuals and report on performance
- Maintain sales reporting including AOV, LTV, and CAC
- Own email marketing platform management and newsletter operations
- AI & Systems
- Lead AI and Claude integration across HOWL's workflows
- Identify and implement tools that make the business more efficient
- Work with Shopify and Amazon specialists where relevant
You'll Also Support On
- Financial modelling and business casing for new products
- Investor management and fundraising logistics
- US expansion planning
WHAT WE'RE LOOKING FOR
Experience & Skills
- 1–3 years in an ops, e-commerce, or generalist role - ideally at a startup or early-stage brand
- Comfortable with Shopify, Google Analytics, and basic data reporting
- Experience coordinating logistics - events, activations, retail accounts, or similar
- Interested in AI tools and how to apply them practically
- Organised and rigorous - you close loops and don't drop balls
- Confident working across multiple workstreams simultaneously
Personal Qualities
- Ambitious; you want to grow into a senior role, not just execute tasks
- Genuinely curious about how businesses work and how to make them better
- Startup-wired - comfortable with ambiguity, fast-moving priorities, and wearing many hats
- Low ego, high output - you're happy to do the unglamorous work
- Based in London, able to work from our Hoxton office
WHAT WE OFFER
- £2,750/month for 4 days/week - freelance for 3 months, then PAYE
- EMI equity options - genuine early-stage upside in a brand with momentum
- A clear path to Head of Operations or COO as the business scales
- Direct line to the founder and full visibility across the business
- A front-row seat at one of the most exciting queer brands in the UK
Founder Associate in London employer: HOWL Worldwide
At HOWL, we pride ourselves on being a dynamic and inclusive workplace that champions creativity and innovation in the queer wellness space. Our fast-paced startup environment offers unparalleled opportunities for personal and professional growth, with direct access to the founder and a clear path to senior leadership roles. With competitive compensation, equity options, and the chance to be part of a culturally impactful brand, joining our team means contributing to something truly meaningful while enjoying a vibrant work culture in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Founder Associate in London
✨Tap into Local Startup Ecosystems
Freelancing in the startups-entrepreneurship space means getting involved in your local startup scene. Attend pitch events, startup weekends, or meetups in your area—these gatherings are perfect for networking with potential clients or collaborators who might need your skills.
✨Build a Portfolio That Shouts Innovation
As a freelancer, your portfolio is your calling card. Showcase innovative projects that highlight your work in the startup sector. Demonstrate your ability to adapt to new ideas and reflect the dynamic nature of startups. Make sure to share it on platforms like Behance or your own website.
✨Leverage Online Platforms for Startups
Check out freelancing platforms that cater specifically to startups, like AngelList and Upwork. These platforms not only connect you with startup founders but also allow you to understand the kind of services most in demand in this fast-paced environment.
✨Pitch Your Services Directly
Don’t shy away from reaching out directly to startups you're interested in. A well-crafted message outlining how you can solve a problem for them can open doors. Websites like ProductHunt, which showcase new startups, are a goldmine for finding potential clients. We encourage you to get those proposals out there!
We think you need these skills to ace Founder Associate in London
Some tips for your application 🫡
Show Off Your Portfolio:For a freelance gig in the startup scene, your portfolio is your best mate. Make sure to include projects that showcase your entrepreneurial mindset and highlight any unique solutions you’ve come up with. A few case studies about how you helped other startups can give us a real sense of your impact.
Emphasise Your Flexibility:Freelance roles need a certain level of adaptability. Use your application to highlight instances where you’ve thrived in fast-paced or changing environments. This tells us you can handle the dynamic world of startups, where priorities can shift in a heartbeat.
Include Relevant Experience:When you mention your past experience, focus on roles or tasks that align closely with startup work—think hustle and innovation. Did you take on multiple roles? Did you drive growth in a previous freelance project? Make those experiences shine!
Be Clear About Your Rates and Availability:Don’t beat around the bush about your freelance rates and how much time you can commit. Being upfront about this in your application shows us you’re serious and helps set clear expectations right from the start. Plus, it helps us gauge how well you’d fit with our team.
How to prepare for a job interview at HOWL Worldwide
✨Show Off Your Creative Portfolio
As a freelancer in the startup space, it’s crucial we showcase our creative work to impress HOWL Worldwide. Prepare a portfolio that highlights your best projects, focusing on results achieved, unique solutions, and how they align with their vision. Real-life examples can make a massive difference!
✨Know Your Business Model Inside Out
In startups, the business model can make or break a company. Make sure we understand HOWL Worldwide's model and be ready to discuss how your skills can help them evolve or innovate further. This shows that we're not just a freelancer but a potential partner.
✨Be Ready for Idea Pitches
Freelancing in the entrepreneurial realm often involves pitching ideas. Prepare to discuss not only your past projects but also fresh concepts relevant to HOWL Worldwide. This demonstrates our proactiveness and shows we’re not afraid to think outside the box.
✨Be Flexible with Your Rates
When working freelance, being adaptable with your rates can be a game changer, especially for startups. Demonstrate a willingness to negotiate or offer tiered pricing based on project scope, which can attract HOWL Worldwide to consider you amidst their budget constraints.
