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- Tasks: Lead customer lifecycle marketing and drive growth through innovative campaigns.
- Company: Join a fast-paced Growth Marketing team at a dynamic company.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Other info: Collaborate with creative and data teams for measurable business success.
- Why this job: Make a real impact on customer retention and revenue during exciting subscription growth.
- Qualifications: 5+ years in CRM marketing, team management, and strong analytical skills.
The predicted salary is between 51500 - 57500 £ per year.
We are seeking a strategic and commercially driven CRM Manager to join a fast‑paced Growth Marketing team. This role will take ownership of customer lifecycle marketing and promotions across email and other owned channels, leveraging CRM as a core growth driver. With a strong focus on retention, repeat revenue, and customer lifetime value, you will play a key role during a period of significant subscription growth.
Managing a CRM Executive, you will deliver a dynamic campaign calendar, optimise automations across the customer journey, and collaborate closely with creative, product, and data teams to drive measurable business impact.
About the role:
- Translating CRM strategy into clear campaign and lifecycle plans to drive repeat revenue, retention, and customer lifetime value.
- Managing and developing a CRM Executive to deliver high‑quality segmentation and campaign execution.
- Designing, building, and optimising automated lifecycle campaigns including welcome, onboarding, replenishment, upsell, and repeat purchase journeys.
- Collaborating with product and brand teams to maximise lead generation and convert prospects into engaged customers.
- Developing and executing a structured experimentation roadmap to continuously improve performance.
- Leveraging predictive AI models and customer insights to identify new growth opportunities across the lifecycle.
- Analysing channel and promotional performance, translating data into actionable insights and recommendations.
- Partnering with data, product, and performance teams to deliver aligned customer initiatives linked to business objectives (OKRs).
- Managing relationships with external technology partners to enhance CRM capabilities and maintain operational excellence.
The successful CRM Manager will have:
- A marketing degree or equivalent qualification.
- 5+ years experience in CRM or lifecycle marketing, including team management.
- Proven success delivering against performance targets in a high‑growth or DTC environment.
- Hands‑on experience with Klaviyo and strong knowledge of email marketing best practices.
- Advanced analytical and segmentation skills, with the ability to interpret performance data and drive insights.
- Experience collaborating with brand and creative teams to deliver high‑performing campaigns.
- A strong test‑and‑learn mindset, with experience designing and evaluating experiments.
- Ability to track and optimise CRM performance metrics including engagement, revenue, retention, and LTV.
- Experience using predictive models and AI‑driven insights to inform decision‑making.
- Familiarity with ecommerce and analytics platforms such as Shopify, Recharge, PowerBI, or Mixpanel.
- Experience working with third‑party technology partners to deliver results.
CRM Manager employer: Howett Thorpe
Contact Detail:
Howett Thorpe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM management. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and puts you one step closer to landing that dream job.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in customer lifecycle marketing and any relevant achievements that showcase your ability to drive retention and revenue.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for our fast-paced Growth Marketing team. Share specific examples of how you've successfully managed CRM strategies and collaborated with teams to achieve measurable results.
Showcase Your Analytical Skills: Since data is key in this role, don’t forget to mention your analytical skills. Talk about how you've used data to inform decisions and optimise campaigns in previous roles, especially if you’ve worked with tools like Klaviyo or Shopify.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly!
How to prepare for a job interview at Howett Thorpe
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Klaviyo. Brush up on email marketing best practices and be ready to discuss how you've used these in past roles. This will show your potential employer that you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive insights and improve campaign performance. Bring examples of how you've tracked and optimised metrics like engagement and retention. This will demonstrate your ability to leverage analytics for business growth.
✨Demonstrate Team Leadership
Since this role involves managing a CRM Executive, be ready to share your experiences in team management. Discuss how you've developed team members and delivered high-quality campaigns together. This will highlight your leadership skills and collaborative spirit.
✨Be Ready to Discuss Experimentation
The job requires a strong test-and-learn mindset, so come prepared with examples of experiments you've designed and evaluated. Talk about what worked, what didn’t, and how you adapted your strategies based on those learnings. This shows your proactive approach to continuous improvement.