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- Tasks: Lead customer lifecycle marketing and drive growth through innovative campaigns.
- Company: Join a fast-paced Growth Marketing team at a dynamic company.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Why this job: Make a real impact on customer retention and revenue during exciting subscription growth.
- Qualifications: 5+ years in CRM marketing, team management, and strong analytical skills.
- Other info: Collaborate with creative and data teams for measurable business success.
The predicted salary is between 51500 - 57500 £ per year.
We are seeking a strategic and commercially driven CRM Manager to join a fast‑paced Growth Marketing team. This role will take ownership of customer lifecycle marketing and promotions across email and other owned channels, leveraging CRM as a core growth driver. With a strong focus on retention, repeat revenue, and customer lifetime value, you will play a key role during a period of significant subscription growth.
Managing a CRM Executive, you will deliver a dynamic campaign calendar, optimise automations across the customer journey, and collaborate closely with creative, product, and data teams to drive measurable business impact.
About the role:
- Translating CRM strategy into clear campaign and lifecycle plans to drive repeat revenue, retention, and customer lifetime value.
- Managing and developing a CRM Executive to deliver high‑quality segmentation and campaign execution.
- Designing, building, and optimising automated lifecycle campaigns including welcome, onboarding, replenishment, upsell, and repeat purchase journeys.
- Collaborating with product and brand teams to maximise lead generation and convert prospects into engaged customers.
- Developing and executing a structured experimentation roadmap to continuously improve performance.
- Leveraging predictive AI models and customer insights to identify new growth opportunities across the lifecycle.
- Analysing channel and promotional performance, translating data into actionable insights and recommendations.
- Partnering with data, product, and performance teams to deliver aligned customer initiatives linked to business objectives (OKRs).
- Managing relationships with external technology partners to enhance CRM capabilities and maintain operational excellence.
The successful CRM Manager will have:
- A marketing degree or equivalent qualification.
- 5+ years experience in CRM or lifecycle marketing, including team management.
- Proven success delivering against performance targets in a high‑growth or DTC environment.
- Hands‑on experience with Klaviyo and strong knowledge of email marketing best practices.
- Advanced analytical and segmentation skills, with the ability to interpret performance data and drive insights.
- Experience collaborating with brand and creative teams to deliver high‑performing campaigns.
- A strong test‑and‑learn mindset, with experience designing and evaluating experiments.
- Ability to track and optimise CRM performance metrics including engagement, revenue, retention, and LTV.
- Experience using predictive models and AI‑driven insights to inform decision‑making.
- Familiarity with ecommerce and analytics platforms such as Shopify, Recharge, PowerBI, or Mixpanel.
- Experience working with third‑party technology partners to deliver results.
CRM Manager employer: Howett Thorpe
Contact Detail:
Howett Thorpe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around customer retention and lifecycle marketing.
✨Tip Number 3
Show off your skills! Bring examples of successful campaigns you've managed, especially those that drove repeat revenue or improved customer lifetime value. Numbers speak louder than words!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in customer lifecycle marketing and any specific achievements that showcase your ability to drive retention and revenue.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for our fast-paced Growth Marketing team. Share your passion for CRM and how your skills align with our goals, especially around optimising customer journeys.
Showcase Your Analytical Skills: Since data is key in this role, don’t shy away from sharing examples of how you've used analytics to inform your strategies. We want to see how you’ve turned insights into actionable campaigns that drove results.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Howett Thorpe
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Klaviyo. Brush up on email marketing best practices and be ready to discuss how you've used these in past roles. This will show your potential employer that you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous positions. Bring examples of how you've analysed performance metrics and translated them into actionable insights. This is crucial for a role focused on retention and customer lifetime value.
✨Demonstrate Team Leadership
Since you'll be managing a CRM Executive, think of examples where you've successfully led a team. Discuss how you’ve developed others and delivered high-quality campaigns together. This will highlight your ability to manage and inspire your team.
✨Be Ready to Collaborate
Collaboration is key in this role, so prepare to discuss how you've worked with creative, product, and data teams in the past. Share specific instances where your teamwork led to successful campaigns or projects, showing that you can work well across departments.