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- Tasks: Lead customer lifecycle marketing and drive growth through innovative campaigns.
- Company: Join a fast-paced Growth Marketing team in a dynamic environment.
- Benefits: Competitive salary, career development, and the chance to make a real impact.
- Other info: Opportunity to work with cutting-edge technology and collaborate across teams.
- Why this job: Be at the forefront of subscription growth and enhance customer engagement.
- Qualifications: 5+ years in CRM marketing with strong analytical and team management skills.
The predicted salary is between 51500 - 57500 £ per year.
We are seeking a strategic and commercially driven CRM Manager to join a fast-paced Growth Marketing team. This role will take ownership of customer lifecycle marketing and promotions across email and other owned channels, leveraging CRM as a core growth driver. With a strong focus on retention, repeat revenue, and customer lifetime value, you will play a key role during a period of significant subscription growth.
Managing a CRM Executive, you will deliver a dynamic campaign calendar, optimise automations across the customer journey, and collaborate closely with creative, product, and data teams to drive measurable business impact.
About the role:- Translating CRM strategy into clear campaign and lifecycle plans to drive repeat revenue, retention, and customer lifetime value.
- Managing and developing a CRM Executive to deliver high-quality segmentation and campaign execution.
- Designing, building, and optimising automated lifecycle campaigns including welcome, onboarding, replenishment, upsell, and repeat purchase journeys.
- Collaborating with product and brand teams to maximise lead generation and convert prospects into engaged customers.
- Developing and executing a structured experimentation roadmap to continuously improve performance.
- Leveraging predictive AI models and customer insights to identify new growth opportunities across the lifecycle.
- Analysing channel and promotional performance, translating data into actionable insights and recommendations.
- Partnering with data, product, and performance teams to deliver aligned customer initiatives linked to business objectives (OKRs).
- Managing relationships with external technology partners to enhance CRM capabilities and maintain operational excellence.
- A marketing degree or equivalent qualification.
- 5+ years’ experience in CRM or lifecycle marketing, including team management.
- Proven success delivering against performance targets in a high-growth or DTC environment.
- Hands-on experience with Klaviyo and strong knowledge of email marketing best practices.
- Advanced analytical and segmentation skills, with the ability to interpret performance data and drive insights.
- Experience collaborating with brand and creative teams to deliver high-performing campaigns.
- A strong test-and-learn mindset, with experience designing and evaluating experiments.
- Ability to track and optimise CRM performance metrics including engagement, revenue, retention, and LTV.
- Experience using predictive models and AI-driven insights to inform decision-making.
- Familiarity with ecommerce and analytics platforms such as Shopify, Recharge, PowerBI, or Mixpanel.
- Experience working with third-party technology partners to deliver results.
CRM Manager in Surrey employer: Howett Thorpe Recruitment Consultants Ltd
Contact Detail:
Howett Thorpe Recruitment Consultants Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Surrey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals, especially around retention and customer lifetime value.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive decisions in past roles. This will demonstrate your ability to translate insights into actionable strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Manager in Surrey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in lifecycle marketing and team management, and don’t forget to mention any hands-on work with Klaviyo or similar tools.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re the perfect fit for our fast-paced Growth Marketing team. Share specific examples of how you've driven retention and repeat revenue in previous roles.
Showcase Your Analytical Skills: We love data-driven decision-making! Include examples of how you've used analytics to optimise campaigns and improve performance metrics like engagement and customer lifetime value.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Howett Thorpe Recruitment Consultants Ltd
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Klaviyo. Brush up on email marketing best practices and be ready to discuss how you've used these in past roles. This will show that you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've analysed performance metrics and translated them into actionable insights. This is crucial for demonstrating your ability to optimise campaigns effectively.
✨Demonstrate Team Leadership
Since you'll be managing a CRM Executive, be ready to share your experience in team management. Discuss how you've developed team members and delivered high-quality campaign execution. Highlight any successful projects where collaboration was key.
✨Be Ready to Discuss Experimentation
The role requires a strong test-and-learn mindset, so come prepared with examples of experiments you've designed and evaluated. Talk about what you learned from these experiences and how they improved campaign performance. This will show your proactive approach to growth.