At a Glance
- Tasks: Lead digital marketing strategies and campaigns to boost client acquisition and brand reputation.
- Company: Howells, a forward-thinking legal firm with a local touch.
- Benefits: Competitive salary, generous leave, gym discounts, and career growth opportunities.
- Other info: Join a vibrant team and enjoy networking events and milestone recognition.
- Why this job: Make a real impact in a dynamic environment while shaping innovative marketing strategies.
- Qualifications: 5+ years in digital marketing with strong skills in SEO, analytics, and campaign management.
The predicted salary is between 36000 - 60000 £ per year.
At Howells, we combine a fresh and forward-thinking approach with a client-focused, local feel to deliver a range of award-winning, quality services. In line with the firm’s ambitious growth strategy, the Digital Marketing Manager will play a key role in expanding our market presence, supporting client acquisition, and enhancing the firm’s reputation within the legal sector. This includes developing target campaigns that showcase our expertise across practice areas, leveraging data-driven insights to identify opportunities, and collaborating closely with partners and practice teams to ensure marketing initiatives align with the firm’s business objectives and long-term growth plans.
What You’ll Be Responsible For
- Deliver the firm’s digital marketing strategy, translating firm-wide growth priorities and sector plans into effective, measurable digital activity.
- Manage the end-to-end B2B digital marketing funnel, ensuring campaigns support lead generation, pipeline development, and enquiry quality.
- Plan, execute, and optimise digital campaigns across paid, owned, and earned channels, with a focus on priority practice areas and client segments.
- Manage paid media activity and digital budgets, ensuring spend is well governed, targeted, and delivers demonstrable ROI.
- Work closely with partners, fee earners, and the wider Marketing & BD team, providing digital expertise and shaping effective online propositions and campaigns.
- Own day-to-day website performance, SEO, and CRO, ensuring content, user journeys, and functionality support credibility, compliance, and conversion.
- Use analytics, GA4, CRM, and platform data to monitor performance, report insights, and continuously improve digital effectiveness.
- Develop and manage email marketing and marketing automation, supporting relationship-led communications and lead-nurture activity.
- Apply marketing technology and AI tools appropriately to improve efficiency, personalisation, and campaign performance.
- Ensure compliance with brand, regulatory, and data protection standards across all digital activity and suppliers.
- Any other duties as directed.
What We’re Looking For
- 5+ years’ experience in a digital marketing role with hands-on channel management.
- Experience managing budgets, driving lead generation, and demonstrating measurable commercial impact, not just channel performance.
- Ability to connect digital activity to lead management, nurturing, and BD or sales processes.
- Experience taking end-to-end responsibility for website performance, compliance, and conversion optimisation.
- Strong knowledge of paid media, SEO, analytics, and website optimisation.
- Confident using GA4, Google Ads, LinkedIn Campaign Manager, and CMS platforms.
- Data-driven mindset with the ability to translate insight into action.
- Strong stakeholder management and briefing skills.
- Ability to create regular reports to communicate performance.
- Stays ahead of latest trends and any platform changes to maintain a competitive edge and ensure best practices are followed.
- Experience marketing high-value, relationship-led B2B services is desirable.
- Knowledge of CRM and marketing automation platforms is desirable.
- Self-motivated and proactive.
What You’ll Receive
- Competitive Salary
- Annual Leave: Enjoy a minimum of 23 days each holiday year, plus bank holidays and extra time off to unwind, including an additional personal day, a day off for your birthday, and a discretionary paid day during the Christmas break.
- Annual Leave Purchase Scheme: Option to buy up to 3 extra days of leave annually to support your work-life balance.
- Gym Discounts: Access discounted memberships to help you stay active and healthy.
- Growth & Development: We’re invested in your career with opportunities for learning and advancement.
- Milestone Recognition: Celebrate your dedication with recognition and awards for key milestones.
- Events: Take part in various networking, corporate, and charity events throughout the year.
- Refer a Friend Scheme: Get rewarded for referring talented friends and connections to join the team.
If you have any questions about this opportunity, please email recruitment@howellslegal.com Successful candidates will be subject to a basic or enhanced DBS disclosure dependent on the role. Permanent employment is conditional on having a satisfactory DBS check. You will therefore be asked to disclose any unspent convictions during the recruitment process.
Digital Marketing Manager in Cardiff employer: Howells Solicitors
At Howells, we pride ourselves on being an excellent employer by fostering a dynamic and supportive work culture that prioritises employee growth and well-being. As a Digital Marketing Manager, you will benefit from competitive salaries, generous annual leave policies, and opportunities for professional development, all while working in a collaborative environment that values innovation and client-focused strategies. Our commitment to recognising milestones and providing unique perks, such as gym discounts and networking events, makes Howells a truly rewarding place to advance your career in the legal sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Howells Solicitors and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Howells Solicitors are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Howells Solicitors on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Howells Solicitors. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Howells Solicitors. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Howells Solicitors:Show us that you’ve done your homework! In your application, briefly mention what you admire about Howells Solicitors’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Howells Solicitors
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Howells Solicitors will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Howells Solicitors, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
