Digital Marketing Manager in Cardiff

At Howells, we combine a fresh and forward-thinking approach with a client-focused, local feel to deliver a range of award-winning, quality services. In line with the firm’s ambitious growth strategy, the Digital Marketing Manager will play a key role in expanding our market presence, supporting client acquisition, and enhancing the firm’s reputation within the legal sector. This includes developing target campaigns that showcase our expertise across practice areas, leveraging data-driven insights to identify opportunities, and collaborating closely with partners and practice teams to ensure marketing initiatives align with the firm’s business objectives and long-term growth plans.

What You’ll Be Responsible For

• Deliver the firm’s digital marketing strategy, translating firm-wide growth priorities and sector plans into effective, measurable digital activity.
• Manage the end-to-end B2B digital marketing funnel, ensuring campaigns support lead generation, pipeline development, and enquiry quality.
• Plan, execute, and optimise digital campaigns across paid, owned, and earned channels, with a focus on priority practice areas and client segments.
• Manage paid media activity and digital budgets, ensuring spend is well governed, targeted, and delivers demonstrable ROI.
• Work closely with partners, fee earners, and the wider Marketing & BD team, providing digital expertise and shaping effective online propositions and campaigns.
• Own day-to-day website performance, SEO, and CRO, ensuring content, user journeys, and functionality support credibility, compliance, and conversion.
• Use analytics, GA4, CRM, and platform data to monitor performance, report insights, and continuously improve digital effectiveness.
• Develop and manage email marketing and marketing automation, supporting relationship-led communications and lead-nurture activity.
• Apply marketing technology and AI tools appropriately to improve efficiency, personalisation, and campaign performance.
• Ensure compliance with brand, regulatory, and data protection standards across all digital activity and suppliers.
• Any other duties as directed.

What We’re Looking For

• 5+ years’ experience in a digital marketing role with hands-on channel management.
• Experience managing budgets, driving lead generation, and demonstrating measurable commercial impact, not just channel performance.
• Ability to connect digital activity to lead management, nurturing, and BD or sales processes.
• Experience taking end-to-end responsibility for website performance, compliance, and conversion optimisation.
• Strong knowledge of paid media, SEO, analytics, and website optimisation.
• Confident using GA4, Google Ads, LinkedIn Campaign Manager, and CMS platforms.
• Data-driven mindset with the ability to translate insight into action.
• Strong stakeholder management and briefing skills.
• Ability to create regular reports to communicate performance.
• Stays ahead of latest trends and any platform changes to maintain a competitive edge and ensure best practices are followed.
• Experience marketing high-value, relationship-led B2B services is desirable.
• Knowledge of CRM and marketing automation platforms is desirable.
• Self-motivated and proactive.

What You’ll Receive

• Competitive Salary
• Annual Leave: Enjoy a minimum of 23 days each holiday year, plus bank holidays and extra time off to unwind, including an additional personal day, a day off for your birthday, and a discretionary paid day during the Christmas break.
• Annual Leave Purchase Scheme: Option to buy up to 3 extra days of leave annually to support your work-life balance.
• Gym Discounts: Access discounted memberships to help you stay active and healthy.
• Growth & Development: We’re invested in your career with opportunities for learning and advancement.
• Milestone Recognition: Celebrate your dedication with recognition and awards for key milestones.
• Events: Take part in various networking, corporate, and charity events throughout the year.
• Refer a Friend Scheme: Get rewarded for referring talented friends and connections to join the team.

If you have any questions about this opportunity, please email recruitment@howellslegal.com Successful candidates will be subject to a basic or enhanced DBS disclosure dependent on the role. Permanent employment is conditional on having a satisfactory DBS check. You will therefore be asked to disclose any unspent convictions during the recruitment process.