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- Tasks: Lead and optimise marketing operations for efficient delivery and measurable impact.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Other info: Opportunity for career growth and to lead a talented team.
- Why this job: Shape the future of marketing operations and drive real change.
- Qualifications: Experience in marketing operations and strong skills in workflow management.
The predicted salary is between 60000 - 80000 ÂŁ per year.
The Head of Marketing Operations is accountable for designing and running the marketing delivery model that enables the function to deliver efficiently, predictably and at scale. This includes workflow management, process optimisation, core technology usage, vendor governance, resource planning and operational risk. Reporting into the Head of Marketing and supported by a Marketing Operations Coordinator, the role ensures the team delivers consistently and with measurable commercial impact.
To build a highâperforming marketing delivery process by designing and managing the processes, workflows, technology and standards that underpin delivery. The role leads endâtoâend workflow management, owns marketing technology and data flows, oversees vendor and resource governance, and ensures operational excellence across the function. It has one direct report: the Marketing Operations Coordinator.
Key Responsibilities- Design, own and continuously improve the full marketing operating model â processes, workflows, planning cycles and crossâteam coordination.
- Lead endâtoâend workflow delivery management across all teams to ensure efficient, timely and highâquality execution.
- Build and enforce consistent planning, prioritisation and crossâteam working frameworks.
- Monitor capacity, bottlenecks and delivery pace, working with Team Leaders to resolve challenges and redistribute work where needed.
- Lineâmanage the Marketing Operations Coordinator, providing direction, coaching and oversight.
- Serve as marketing product owner for the core marketing technology, with responsibility for Hubspot / Salesforce and Monday.com integration and ongoing optimisation.
- Lead scoping, implementation, rollout and continuous improvement of core platforms, ensuring they support lead flow, campaign execution, reporting and workflow management.
- Oversee data architecture, automation and system integrations between platforms.
- Maintain governance, standards, user training, adoption and issue resolution across all tools.
- Manage the database of external suppliers, technology partners, agencies and contractors used across the marketing team.
- Own procurement processes, supplier onboarding, contract management, renewals and performance reviews.
- Support resource planning across marketing functions, working with Team Leaders to ensure capacity and capability match demand.
- Provide governance to ensure consistent, compliant and costâeffective use of external spend.
- Establish operational KPIs and reporting that drive accountability, predictability and continuous improvement.
- Identify, manage and mitigate operational risk, ensuring best practice and accuracy, together with compliance on data privacy, brand standards, financial controls and organisational policies.
- Surface operational issues early and lead resolution to maintain operational momentum.
- Define and embed bestâpractice standards for briefing, documentation, approvals, quality assurance and workflow management.
- Ensure the consistent application of agreed processes, tools and standards across all marketing activity.
- Drive continuous improvement across ways of working, technology use and delivery disciplines.
- Support ongoing training and capability building across the marketing function.
- Demonstrable experience leading marketing operations in a B2B or professional services environment.
- Deep understanding of workflow management across multiâdisciplinary teams.
- Strong expertise in Hubspot / Salesforce and Monday.com.
- Proven ability to design, implement and scale operational processes.
- Strong analytical, organisational and governance capability.
- Experience lineâmanaging and developing team members.
- Effective stakeholder management and the ability to drive adoption of new processes and tools.
- Noticeable reduction in operational friction and improved delivery velocity.
- High and consistent adoption of Hubspot / Salesforce and Monday.com across the team.
- Predictable and reliable planning and delivery rhythms.
- Strong data integrity and improved performance visibility.
- Wellâgoverned vendor ecosystem with optimised resource use and cost control.
- Consistent compliance and standards across all activity.
- Positive development and impact of the Marketing Operations Coordinator.
Head of Marketing Operations in West Bromwich employer: Howden
Contact Detail:
Howden Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Marketing Operations in West Bromwich
â¨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world and let them know you're on the hunt for a Head of Marketing Operations role. You never know who might have the inside scoop on an opening or can put in a good word for you.
â¨Tip Number 2
Get your LinkedIn game on point! Make sure your profile showcases your experience in workflow management, process optimisation, and marketing technology. Engage with relevant content and connect with industry leaders to increase your visibility.
â¨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Hubspot, Salesforce, and Monday.com. Be ready to discuss how you've successfully led marketing operations in the past and how you can bring that expertise to the table.
â¨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight your skills in operational excellence and vendor management to stand out from the crowd.
We think you need these skills to ace Head of Marketing Operations in West Bromwich
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in marketing operations. We want to see how your skills align with our needs, so donât be shy about showcasing your expertise in workflow management and technology.
Showcase Your Achievements: When detailing your past roles, focus on measurable outcomes. We love numbers! Whether itâs improved delivery velocity or successful vendor management, let us know how youâve made a tangible impact in your previous positions.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see why youâre the perfect fit for the Head of Marketing Operations role.
Apply Through Our Website: We encourage you to submit your application directly through our website. Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, itâs super easy!
How to prepare for a job interview at Howden
â¨Know Your Marketing Operations Inside Out
Before the interview, dive deep into the specifics of marketing operations. Familiarise yourself with workflow management, process optimisation, and the tools mentioned in the job description like Hubspot and Salesforce. Being able to discuss these topics confidently will show that youâre not just a candidate, but a potential leader in the field.
â¨Showcase Your Leadership Skills
As the Head of Marketing Operations, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, particularly in a B2B or professional services environment. Highlight your experience in line-managing and developing team members, as this will resonate well with the interviewers.
â¨Demonstrate Your Analytical Mindset
Operational excellence is key for this role. Be ready to discuss how you've established KPIs and driven accountability in previous positions. Share specific instances where your analytical skills helped identify bottlenecks or improve delivery velocity, as this will illustrate your capability to enhance operational processes.
â¨Prepare Questions About Continuous Improvement
The role emphasises continuous improvement across ways of working and technology use. Prepare insightful questions about their current processes and how they measure success. This not only shows your interest in the role but also your proactive approach to driving improvements from day one.