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For Companies At a Glance
- Tasks: Lead marketing operations, optimise processes, and manage technology for efficient delivery.
- Company: Join a dynamic team focused on innovative marketing solutions.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Other info: Opportunity for career growth in a fast-paced, supportive atmosphere.
- Why this job: Make a significant impact by enhancing marketing efficiency and driving results.
- Qualifications: Experience in marketing operations, strong skills in Hubspot/Salesforce, and team leadership.
The predicted salary is between 60000 - 80000 £ per year.
The Head of Marketing Operations is accountable for designing and running the marketing delivery model that enables the function to deliver efficiently, predictably and at scale. This includes workflow management, process optimisation, core technology usage, vendor governance, resource planning and operational risk. Reporting into the Head of Marketing and supported by a Marketing Operations Coordinator, the role ensures the team delivers consistently and with measurable commercial impact.
Key Responsibilities:
- Design, own and continuously improve the full marketing operating model – processes, workflows, planning cycles and cross-team coordination.
- Lead end-to-end workflow delivery management across all teams to ensure efficient, timely and high-quality execution.
- Build and enforce consistent planning, prioritisation and cross-team working frameworks.
- Monitor capacity, bottlenecks and delivery pace, working with Team Leaders to resolve challenges and redistribute work where needed.
- Line-manage the Marketing Operations Coordinator, providing direction, coaching and oversight.
Core Marketing Technology:
- Serve as marketing product owner for the core marketing technology, with responsibility for Hubspot / Salesforce and Monday.com integration and ongoing optimisation.
- Lead scoping, implementation, rollout and continuous improvement of core platforms, ensuring they support lead flow, campaign execution, reporting and workflow management.
- Oversee data architecture, automation and system integrations between platforms.
- Maintain governance, standards, user training, adoption and issue resolution across all tools.
Vendor Management and Resource Planning:
- Manage the database of external suppliers, technology partners, agencies and contractors used across the marketing team.
- Own procurement processes, supplier onboarding, contract management, renewals and performance reviews.
- Support resource planning across marketing functions, working with Team Leaders to ensure capacity and capability match demand.
- Provide governance to ensure consistent, compliant and cost-effective use of external spend.
Operational Excellence, Efficiency and Risk Management:
- Establish operational KPIs and reporting that drive accountability, predictability and continuous improvement.
- Identify, manage and mitigate operational risk, ensuring best practice and accuracy, together with compliance on data privacy, brand standards, financial controls and organisational policies.
- Surface operational issues early and lead resolution to maintain operational momentum.
Maintain Consistent Standards, Compliance and Best Practice:
- Define and embed best-practice standards for briefing, documentation, approvals, quality assurance and workflow management.
- Ensure the consistent application of agreed processes, tools and standards across all marketing activity.
- Drive continuous improvement across ways of working, technology use and delivery disciplines.
- Support ongoing training and capability building across the marketing function.
Skills and Experience:
- Demonstrable experience leading marketing operations in a B2B or professional services environment.
- Deep understanding of workflow management across multi-disciplinary teams.
- Strong expertise in Hubspot / Salesforce and Monday.com.
- Proven ability to design, implement and scale operational processes.
- Strong analytical, organisational and governance capability.
- Experience line-managing and developing team members.
- Effective stakeholder management and the ability to drive adoption of new processes and tools.
Success Measures:
- Noticeable reduction in operational friction and improved delivery velocity.
- High and consistent adoption of Hubspot / Salesforce and Monday.com across the team.
- Predictable and reliable planning and delivery rhythms.
- Strong data integrity and improved performance visibility.
- Well-governed vendor ecosystem with optimised resource use and cost control.
- Consistent compliance and standards across all activity.
- Positive development and impact of the Marketing Operations Coordinator.
Head of Marketing Operations employer: Howden
Contact Detail:
Howden Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Operations
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in operations. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at networking events or interviews, bring examples of your past successes in marketing operations. Numbers and results speak volumes!
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Send them a message expressing your interest in their marketing operations team and how you can add value. You never know what might come of it!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and makes it easier for us to spot your application. Let’s get you that dream job!
We think you need these skills to ace Head of Marketing Operations
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing Operations role. Highlight your experience in workflow management, process optimisation, and any relevant marketing technology expertise. We want to see how you can bring measurable impact to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing operations and how your skills align with our needs. Don’t forget to mention your experience with tools like Hubspot and Salesforce – we love that stuff!
Showcase Your Leadership Skills: Since this role involves line-managing the Marketing Operations Coordinator, make sure to highlight your leadership experience. Share examples of how you've developed team members or improved processes in previous roles. We’re all about building high-performing teams!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Howden
✨Know Your Marketing Tech Inside Out
Make sure you’re well-versed in Hubspot, Salesforce, and Monday.com. Be ready to discuss how you've used these tools in past roles, particularly in terms of workflow management and data integration. This will show that you can hit the ground running.
✨Demonstrate Your Process Optimisation Skills
Prepare examples of how you've designed or improved marketing processes in previous positions. Highlight specific challenges you faced and how your solutions led to measurable improvements in efficiency or delivery speed.
✨Showcase Your Leadership Experience
Since you'll be managing a team, come prepared with stories about how you've successfully led and developed team members. Discuss your approach to coaching and how you’ve fostered a high-performing environment in the past.
✨Be Ready for Scenario-Based Questions
Expect questions that ask how you would handle specific operational challenges, such as bottlenecks in workflow or vendor management issues. Think through potential scenarios beforehand and outline your strategic approach to resolving them.