At a Glance
- Tasks: Lead SEO and GEO strategies to drive organic growth and enhance visibility.
- Company: Join Hover, a cutting-edge tech company transforming property design and interaction.
- Benefits: Enjoy competitive salary, unlimited PTO, and comprehensive health coverage.
- Other info: Collaborative environment with opportunities for professional development and hybrid work.
- Why this job: Make a real impact in a fast-growing company with innovative AI technology.
- Qualifications: 4-6 years in SEO or Growth Marketing with strong analytical skills.
The predicted salary is between 163000 - 163000 £ per year.
Hover helps people design, improve, and protect the properties they love.
With proprietary AI built on over a decade of real property data, Hover answers age-old questions like “What will it look like?” and “What will it cost?” Homeowners, contractors, and insurance professionals rely on Hover to get fully measured, accurate, and interactive 3D models of any property — all from a smartphone scan in minutes.
At Hover, we’re driven by curiosity, purpose, and a shared commitment to serving our customers, communities, and each other.
We believe the best ideas come from diverse perspectives and are proud to cultivate an inclusive, high-performance culture that inspires growth, accountability, and excellence.
Backed by leading investors like Google Ventures and Menlo Ventures, and trusted by industry leaders including Travelers, State Farm, and Nationwide — we’re redefining how people understand and interact with their spaces.
Why Hover wants you
At Hover, we're redefining how homeowners, contractors, and insurance professionals understand and improve properties.
As we continue to grow, we're making a significant investment in organic acquisition—and we're looking for a Growth Marketing Manager to build that engine.
This is an opportunity to own one of the most strategic growth channels at Hover.
You'll lead our organic search strategy across both traditional SEO and the emerging world of Generative Engine Optimization (GEO), helping ensure customers discover Hover whether they're searching on Google or asking AI-powered tools like Chat GPT, Perplexity, or Gemini.
This isn't a role where you'll inherit a mature program.
You'll build the roadmap, establish best practices, partner across Marketing, Engineering, Product, and Design, and create an organic growth engine that compounds over time.
- You will contribute by
- Responsible for Hover's long-term organic growth strategy across SEO and GEO.
- Build a technical SEO roadmap by identifying opportunities, prioritizing initiatives, and partnering with Engineering and our SEO agency to improve site performance.
- Create and evolve a content strategy aligned to contractor and insurance buyer journeys, ensuring content supports both search visibility and business objectives.
- Develop Hover's point of view on Generative Engine Optimization (GEO), experimenting with how AI-powered search experiences discover, summarize, and recommend our content.
- Build scalable editorial processes, including content briefs, publishing workflows, and agency management.
- Establish reporting frameworks that connect organic traffic to qualified leads, pipeline, and business impact.
- Analyze performance data to identify opportunities, measure results, and continuously improve organic acquisition.
- Influence cross-functional partners across Product, Engineering, Design, and Marketing to prioritize initiatives that improve organic performance.
- Stay ahead of industry trends across search, AI, and content marketing, bringing new ideas and experimentation to the team.
- Your background includes
- 4-6 years of experience in SEO, Growth Marketing, Organic Acquisition, or a related discipline.
- Hands-on experience leading both technical SEO and content strategy.
- Demonstrated success building or scaling organic acquisition programs—not simply maintaining mature channels.
- Deep understanding of technical SEO fundamentals, including crawlability, indexing, site architecture, structured data, and Core Web Vitals.
- Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, or similar tools.
- Experience measuring and communicating business impact, connecting organic performance to leads, pipeline, or revenue.
- Strong analytical skills and comfort working with spreadsheets and marketing analytics tools.
- Excellent written communication and editorial judgment.
- Experience collaborating across Engineering, Product, Design, and Marketing teams without direct authority.
- Preferred Qualifications
- Experience with Hub Spot.
- Experience working at a high-growth B2B Saa S company.
- Experience in vertical Saa S, Prop Tech, Construction Tech, Insur Tech, or other technical B2B markets.
- Familiarity with Generative Engine Optimization (GEO), AI search, or LLM-driven discovery.
- Experience managing agencies or freelance content partners.
Benefits
- Compensation - Competitive salary and meaningful equity in a fast-growing company
- Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
- Paid Time Off - Unlimited and flexible vacation policy
- Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
- Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
- Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
- Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications
- Hybrid roles at Hover
Hover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection.
At this time, Hover is not considering fully remote roles.
The US base salary range for this full-time position is $139,000 - $163,000 annually.
Our salary ranges are determined by role, level, and location.
The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all applicable US locations.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
#LI-RH1 #LI-Hybrid
Growth Marketing Manager (SEO & GEO) in York employer: Hover
At Hover, we pride ourselves on being an exceptional employer that fosters a culture of curiosity, inclusivity, and high performance. Our commitment to employee growth is evident through our comprehensive benefits, including unlimited PTO, generous family leave, and support for continued education. Located in vibrant hubs like San Francisco and New York City, we offer a collaborative environment where innovative ideas thrive, making it an exciting place for a Growth Marketing Manager to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager (SEO & GEO) in York
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hover and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hover are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hover on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hover. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager (SEO & GEO) in York
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hover. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hover:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hover’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hover
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hover will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hover, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
