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- Tasks: Lead user acquisition campaigns on platforms like Meta and TikTok, optimising for performance goals.
- Company: Join Sporty, a top digital entertainment platform with millions of users worldwide.
- Benefits: Enjoy flexible hours, quarterly bonuses, and 28 days paid leave, plus annual retreats!
- Why this job: Be part of a fast-growing team that values innovation and collaboration in a dynamic environment.
- Qualifications: 3+ years in performance marketing, especially with paid social channels; analytical skills are a must.
- Other info: Work remotely with a talented, multicultural team and access top-notch tools.
The predicted salary is between 36000 - 60000 £ per year.
Performance Marketing Manager, Paid Social****Location: Global Remote
Sporty\’s websites and apps are among the most visited in the world, consistently ranking in the top of Alexa and Google Play charts within the markets where we operate.As we expand our performance marketing team, we are looking for a highly driven Performance Marketing Manager to lead our user acquisition efforts across paid social channels for both web and app platforms.
In this role, you will be responsible for scaling our digital marketing campaigns across channels, such as Meta, TikTok, X, Kwai and others. You will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets.
Responsibilities
– Lead and execute user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app.
– Manage end-to-end campaign operations — from setup and budgeting to optimization — with a focus on hitting performance goals (CPA, ROAS, LTV).
– Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels.
– Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets.
– Monitor and analyse campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities.
– Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage.
– Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve.
– Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support.
Qualifications
– 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter.
– -Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV.Fluency in English is required; additional languages are a plus.
– Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms.
– Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works.
– Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimisation, and cross-channel collaboration.
– Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams.
Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat – we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Why Sporty
Sporty is one of the fastest-growing digital entertainment platforms, with millions of users across mobile and web. Our mission is to be an everyday entertainment platform for everyone.
You’ll join an agile, in-house performance marketing team that works closely with product, MarTech, BI, and analytics. We automate routine, test new channels, and apply data-driven innovation to unlock sustainable growth.
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Performance Marketing Manager - Paid Social employer: Houston Texans
Contact Detail:
Houston Texans Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - Paid Social
✨Tip Number 1
Familiarise yourself with the latest trends and updates on paid social platforms like Meta and TikTok. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to staying ahead in the performance marketing field.
✨Tip Number 2
Network with professionals already working in performance marketing, especially those focused on paid social. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Consider running your own small-scale campaigns on social media to gain hands-on experience. This practical knowledge will be beneficial when discussing your ability to manage campaigns and optimise performance during the interview process.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous campaigns. Being able to articulate how you've driven measurable impact on CPA, ROAS, and LTV will set you apart as a strong candidate for the Performance Marketing Manager role.
We think you need these skills to ace Performance Marketing Manager - Paid Social
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and user acquisition, particularly with paid social channels like Meta and TikTok. Use specific metrics to demonstrate your impact on campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail how your skills align with the responsibilities outlined in the job description. Mention any successful campaigns you've led and the results achieved.
Showcase Analytical Skills: Emphasise your analytical mindset by providing examples of how you've used data to drive decisions in past roles. Mention tools like Google Analytics or AppsFlyer that you are familiar with, as these are crucial for the role.
Highlight Collaboration Experience: Since the role involves working closely with creative and analytics teams, include examples of successful collaborations in your application. This will show that you can thrive in a team-oriented environment.
How to prepare for a job interview at Houston Texans
✨Know Your Platforms
Familiarise yourself with the latest features and updates on Meta, TikTok, and other paid social platforms. Be prepared to discuss how you would leverage these tools to optimise campaigns and drive user acquisition.
✨Showcase Your Analytical Skills
Be ready to demonstrate your ability to interpret data and derive actionable insights. Discuss specific examples of how you've used analytics tools like Google Analytics or AppsFlyer to improve campaign performance.
✨Prepare for Creative Discussions
Since collaboration with creative teams is key, think about how you can contribute to the creative process. Bring examples of successful campaigns where your input on messaging or audience targeting made a difference.
✨Stay Ahead of Trends
Research current trends in performance marketing and user acquisition. Be prepared to share your thoughts on emerging opportunities and how they could benefit the company’s strategy in the competitive landscape.
