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- Tasks: Lead mobile marketing strategies and manage user acquisition across app-focused channels.
- Company: Join Sporty, a top-ranking site known for its engaging content and user base.
- Benefits: Enjoy flexible work options, creative collaboration, and opportunities for professional growth.
- Why this job: Be at the forefront of mobile marketing in a dynamic environment with a focus on innovation.
- Qualifications: Four years in mobile user acquisition, strong analytics skills, and experience with major ad networks required.
- Other info: Opportunity to lead a team and shape the future of mobile marketing strategies.
The predicted salary is between 48000 - 84000 £ per year.
Sporty\’s sites are some of the most popular on the internet, consistently staying in Alexa\’s list of top websites for the countries they operate in.
The roleAs we double down on growing our mobile user base, we are seeking a results-driven Mobile Marketing Performance Lead to spearhead acquisition and engagement strategies across app-focused performance channels. In this role, you will own and scale our mobile marketing efforts across app stores, networks, and owned channels. You will develop high-impact strategies to increase installs, optimise retention, and drive LTV – working closely with creative, analytics, product teams.
Responsibilities Develop mobile marketing strategies for RMG, financial and gaming applications for both Android & iOS platforms across the world.Lead a team of UA-managers, along with hands-on execution of mobile marketing strategies across Facebook, Google, Apple, Paid Social, other ad networks (i.e. Unity, Applovin, Vungle) and DSPs (i.e. Moloco, Liftoff).Partner with the creative team to develop and iterate high-performing ad creatives, leveraging data and consumer insights to guide production.Drive A/B testing across creatives, placements, targeting to maximise user quality and achieve KPIs.Extract insights from BI tools and dashboards to analyse campaign performance and user cohorts, guiding strategic decisions.Stay ahead of platform changes (iOS privacy updates, Android SDK changes, etc.) and continuously adapt growth tactics.Manage vendor relationships with UA platforms, MMPs, and tool providers to unlock access to betas, insights, and innovation.Oversee ASO activations across Android and iOS platforms, driving keywords strategy and AB tests for custom pages.Develop and manage the User Acquisition team.
QualificationsFour years of experience in mobile user acquisition or mobile growth, ideally within a high-scale B2C or gaming/entertainment app environment. Strong track record managing mobile performance campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs.Experience scaling UA campaigns worldwide.Expertise in mobile analytics and attribution tools like AppsFlyer, Adjust, Firebase, or similar.Proficient with ASO techniques and tools for both iOS App Store and Google Play Store.Deep understanding of the mobile app ecosystem, including attribution models, SKAdNetwork, privacy changes, and LTV modelling.Strong data literacy with the ability to build and interpret dashboards, reports, and campaign analytics.Experiencing collaborating cross-functionally with creatives, engineers, and product managers in a fast-paced, agile environment.Comfortable managing budgets across geographies and allocating spend based on ROI performance.
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Mobile Performance Marketing Lead employer: Houston Texans
Contact Detail:
Houston Texans Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile Performance Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in mobile marketing, especially around user acquisition and engagement strategies. Understanding the nuances of platforms like Facebook, Google, and Apple will give you an edge when discussing your approach to scaling mobile marketing efforts.
✨Tip Number 2
Network with professionals in the mobile marketing space, particularly those who have experience with gaming or entertainment apps. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Stay updated on the latest changes in mobile app ecosystems, such as iOS privacy updates and Android SDK changes. Being knowledgeable about these developments will demonstrate your proactive approach and readiness to adapt strategies accordingly.
✨Tip Number 4
Prepare to discuss specific examples of successful mobile performance campaigns you've managed. Highlighting your hands-on experience with A/B testing, analytics tools, and cross-functional collaboration will showcase your capability to drive results in this role.
We think you need these skills to ace Mobile Performance Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in mobile user acquisition and performance marketing. Focus on specific achievements, such as successful campaigns you've led or metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile marketing and detail how your skills align with the responsibilities outlined in the job description. Mention any specific tools or platforms you have experience with, like AppsFlyer or Google Ads.
Showcase Data Literacy: Since the role requires strong data literacy, include examples of how you've used analytics to drive decisions in past roles. Highlight any experience with A/B testing and campaign performance analysis.
Highlight Cross-Functional Collaboration: Emphasise your ability to work with different teams, such as creative and product teams. Provide examples of successful projects where collaboration led to improved outcomes, showcasing your teamwork skills.
How to prepare for a job interview at Houston Texans
✨Showcase Your Mobile Marketing Expertise
Be prepared to discuss your previous experience in mobile user acquisition and growth. Highlight specific campaigns you've managed, the strategies you implemented, and the results achieved. This will demonstrate your capability to lead mobile marketing efforts effectively.
✨Familiarise Yourself with Key Tools
Make sure you know your way around mobile analytics and attribution tools like AppsFlyer, Adjust, or Firebase. Be ready to explain how you've used these tools to drive campaign performance and make data-driven decisions in past roles.
✨Understand the Mobile Ecosystem
Brush up on the latest trends and changes in the mobile app ecosystem, including privacy updates and attribution models. Showing that you're aware of these factors will indicate your readiness to adapt strategies as needed.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with creative teams and product managers, think of examples where you've successfully collaborated across departments. This will highlight your ability to work in a fast-paced, agile environment and manage diverse teams.
