Marketing Analytics & Insights Manager

Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London. The Club has a clear strategy to develop talent from within its Academy, showcased by a strong track record of Academy players graduating to the first-team squad. Tottenham Hotspur is looking for a Marketing Analytics & Insights Manager to join its Digital & Growth Marketing team. Our mission is to discover, engage and grow our Spurs supporters around the world.

JOB PURPOSE

You will have the opportunity to directly impact the way we interact with and think about data and define and apply marketing metrics, measurement methods and experimentation to power data-driven and innovative campaign & growth decisions. You will work closely with our team, Commercial Marketing Managers and Digital Product Team to identify and execute on growth opportunities.

KEY RESPONSIBILITIES

• Help develop a culture of data-informed decision making across the Club.
• Report on essential metrics for marketing performance and analyse trends and product launches.
• Define and advocate metrics to track product health and implement solutions to tackle specific challenges.
• Partner with the Growth, Commercial Marketing, and Product teams to build out our core experimentation and measurement frameworks.
• Produce automated tools and dashboards to facilitate Club-wide awareness and understanding of key metrics and experiment results.
• Conduct customer analysis - churn, behaviour, segmentation, trends, customer value and more to support our growth efforts.
• Address ambiguous problems and formulate hypotheses into actionable and well-designed experiments.
• Initiate and drive analytics projects from start to finish with minimal guidance.
• Identify performance trends by channel and work to build a holistic strategy.
• Work with commercial marketing to determine campaign goals and develop cross-channel measurement plans.
• Mine data from databases and use it to predict short-term and long-term trends for making marketing and business decisions.
• Deep dive our supporter’s digital journey - develop and run funnel analysis.
• Refine how the Club measures ROI and monitor and analyse campaigns and activities against KPIs.
• Build CAC models, attribution models & drive the creation of an econometric model to measure marketing performance.
• Improve tracking setup by implementing and briefing the product team on best practices.
• Develop & deliver a wide range of use cases in collaboration with the wider Digital & Growth Team.
• Scope out & onboard 3rd party tools & data providers where necessary.
• Work closely with the Performance Marketing & Analytics Executive to ensure effective use of this resource.
• Perform the role of Digital Lead in the Business Intelligence workstream.
• Lead the modelling of Growth KPI’s for the Club from within the Digital & Growth Team.

PERSONAL ATTRIBUTES

You are a passionate problem solver and have the ability to draw data driven business insights that will add tangible value to the Club. You have experience in an analytically rigorous role, along with product analytics experience, preferably with a strong foundation in statistics, and experimentation. You are proactive and demonstrate the ability to learn quickly and work in a fast paced and collaborative environment.

SKILLS AND EXPERIENCE

• Significant years of analytics experience at high-growth B2C or D2C companies.
• Extensive growth analytics and analytics experience across a variety of marketing channels.
• Experience working with marketing measurement tools.
• A SQL expert, highly skilled in data analysis and visualisation.
• A subject matter expert on Google Analytics and Product Analytics platforms.
• Understanding of statistical principles.
• Expertise working with R, Python, or other statistical software a plus.
• Experience in creating LTV/CAC models for different channels.
• Strong relationship and influencing skills.

Tottenham Hotspur Football Club welcomes applications from anyone regardless of age, disability, race, or ethnic and national origins, religion or belief, or sexual orientation.