Head of Commercial Data & Insights

At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals. We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.

The Purpose

Manchester United is seeking a talented individual to join our Commercial Division within the Commercial Operations department. The Head of Data & Insights will report directly to the Commercial Operations Director and lead a multi-disciplinary team of twelve data experts, covering Engineering, Scientists, Insights, Analysts, and Pricing.

The Role:

• Collaborate with stakeholders across the club to identify commercial challenges and growth opportunities.
• Conduct research, analyze data, and deliver insights that drive revenue across D2C and B2B channels.
• Work across various touchpoints including eCommerce, Membership, MUTV, ticketing, hospitality, digital platforms (web & app), content, and marketing.
• Partner with the Sales & Partnerships team to support prospecting, rights valuation, activation, and performance measurement.
• Develop data and technology capabilities using advanced techniques, including attribution modeling.
• Lead business, category, and sports marketing research to uncover insights.
• Utilize diverse data sources (surveys, CRM, social media, content) to deliver fan and consumer insights.
• Leverage segmentation, consumer journeys, brand insights, data science, and trend analysis to inform strategy.

The Person:

• Proven leader of cross-functional data and insights teams.
• Strong project and stakeholder management skills across commercial functions.
• Strategic thinker with the ability to extract and communicate actionable insights.
• Skilled in data storytelling, visualization (Power BI, Excel, PowerPoint), and presenting to senior stakeholders.
• Experienced with analytics tools (Adobe Analytics, Google Analytics), predictive modeling, segmentation, and consumer research.
• Deep understanding of fan data, digital platforms, and commercial models in sport and entertainment.
• Background in insights roles within sports, media, or consumer-facing industries.
• Ability to drive commercial outcomes through data.
• Partner-facing experience, especially in sponsorship and partnership measurement.
• Successful experience in complex, matrixed organizations.
• Empathetic people manager and strong communicator.
• Proactive, solutions-focused, and detail-oriented.
• Resilient self-starter with an adaptable, hands-on approach.
• Collaborative, curious, and passionate about sport and football.

What We Offer:

• Annual incentive scheme.
• Wellness support, including mental health resources, digital health checks, and nutritionists via Aviva Digicare+.
• Workplace Exclusive discounts through our United Rewards platform.
• Gym facilities at our onsite locations and social/team-building activities.
• Enhanced family leave benefits and options to purchase extra holiday days.
• Career development opportunities with platforms like LinkedIn Learning and internal training.
• A supportive work environment valuing diversity, equity, and inclusion.

Our Commitment to You:

We believe a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered. Diversity, equity, and inclusion are central to our recruitment strategy, and we welcome applicants from all backgrounds.

Ready to Join Us?

If this role excites you, please submit your application by Thursday 10th July 2025. Manchester United is committed to safeguarding children and vulnerable adults. All candidates will undergo a Disclosure and Barring Service check and reference checks. If you need adjustments during the recruitment process, please contact us, and we will assist you.

Note: It is unlawful to employ someone in a UK-based job without permission to live and work in the UK. Please ensure you are aware of immigration laws relevant to you before applying.