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For Companies At a Glance
- Tasks: Lead and execute impactful marketing campaigns to drive engagement and lead generation.
- Company: Join a Platinum Investors in People organisation dedicated to making a difference.
- Benefits: Enjoy flexible working, a nine-day fortnight, and a fantastic benefits package.
- Why this job: Make a real impact in the housing sector while developing your marketing skills.
- Qualifications: Over five years of marketing experience and a passion for creativity.
- Other info: Work from home with occasional visits to schemes across England.
The predicted salary is between 37000 - 49000 £ per year.
Salary: £43,032 per annum
Location: Home based
This is a Permanent, Full Time vacancy
Hours: 35 hours per week / 70 hrs over two weeks (Nine-day fortnight)
At Housing 21 we pride ourselves on being passionate about people and are committed to investing in those who work for us to help them to be the best they can be. Our people are our foundation, and we know how important it is to support them to do what they do best, whether through flexible working, learning new skills or being part of a friendly and supportive workplace culture.
The role
We are looking for an experienced Marketing Officer (ideally, more than five years’ experience) to join our Marketing and Communications Team. We need someone to lead and deliver high-performing marketing campaigns that drive measurable lead generation, helping us reach our target audience and finding new and innovative ways to do so. This is a hands-on role where you’ll plan, execute, and optimise multi-channel campaigns, manage reporting, tracking and analytics, and continuously improve website performance and conversion rates for enquiries.
As part of a multi-disciplinary marketing and communications team you’ll be the link between marketing, design, digital platforms, and sales — ensuring every campaign launches successfully and makes an impact. Whether it’s marketing new or existing Extra Care and Retirement Living properties, producing material to promote new developments and acquisitions, or managing and reporting on data, you will be at the heart of it.
Whilst the role is predominately home based, the successful candidate will be required to visit Housing 21 schemes and villages across England, with occasional overnight stays, as required and attend monthly face to face team meetings, usually held at our Head Office in Birmingham.
Key responsibilities
- Campaign strategy and execution: plan and manage end-to-end lead generation campaigns across Google Ads, Meta, and LinkedIn. Build and optimise landing pages, brief designers/agencies, and monitor budgets for cost-effective results.
- Graphic and video design: creation and/or editing of marketing materials for digital and print, including brochures, flyers, posters, case studies, and content for social media.
- Tracking and analytics: own tracking setup via Google Tag Manager and Google Analytics. Analyse performance and provide actionable insights.
- Website optimisation: update and maintain scheme pages and content, including copywriting, videos and photography, and compelling storytelling. Implement SEO best practices and optimise UX for conversions.
- Collaboration and reporting: act as the interface between marketing and sales. Report on budgets, ROI, lead quality, and conversion performance.
- Support the Marketing Manager: and other team members, including the Marketing Executives, with any additional duties or tasks, acting up and taking the lead during any periods of absence of your line manager.
Why us?
It’s a great time to join us. We’re passionate about people and support our employees to do what they do best, whether that’s through flexible working, learning new skills or being part of a friendly and supportive workplace culture. We also offer a great benefits package including Blue Light Card discount, holiday trade scheme, volunteer days, Occupational Sick Pay, Occupational Maternity Pay and more.
As part of our commitment to our employees and offering flexibility, we now offer a nine-day fortnight, providing employees with the opportunity to work their hours across nine days and have a three-day weekend every other week.
Closing date for applications: 15 February 2026
First stage interviews: Thursday 26 and Friday 27 February
Second stage interviews: Wednesday 4 and Thursday 5 March
Marketing Officer employer: Housing 21
Contact Detail:
Housing 21 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer
✨Tip Number 1
Get to know the company inside out! Research Housing 21, their values, and recent projects. This will help you tailor your conversations during interviews and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think about how your experience aligns with the role of Marketing Officer. Be ready to discuss specific campaigns you've led and the results they achieved – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our fantastic team at Housing 21.
We think you need these skills to ace Marketing Officer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Officer role. Highlight your experience in leading marketing campaigns and any specific achievements that align with our mission at Housing 21.
Showcase Your Skills: Don’t forget to mention your expertise in digital marketing tools like Google Ads and analytics platforms. We want to see how you can drive lead generation and optimise campaigns effectively!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also passionate about making a difference in the community, so share your story!
Apply Early: The sooner you apply, the better! Our roles can close early if we receive enough applications, so don’t wait until the last minute. Head over to our website and submit your application today!
How to prepare for a job interview at Housing 21
✨Know Your Campaigns
Before the interview, brush up on successful marketing campaigns you've led in the past. Be ready to discuss your strategies, the tools you used, and the results you achieved. This will show that you have the hands-on experience needed for the role.
✨Showcase Your Creativity
Prepare examples of graphic and video design work you've done. Bring a portfolio or digital samples that highlight your ability to create engaging marketing materials. This is crucial since the role involves producing content for various platforms.
✨Understand Analytics
Familiarise yourself with Google Tag Manager and Google Analytics. Be prepared to discuss how you've used these tools to track campaign performance and derive actionable insights. This will demonstrate your analytical skills and understanding of data-driven marketing.
✨Emphasise Collaboration
Since this role requires working closely with sales and other team members, think of examples where you've successfully collaborated on projects. Highlight your communication skills and how you ensure everyone is aligned for successful campaign launches.
