SaaS Sales Consultant - (New Business Acquisition)

Alto Software Group is a B2B SaaS company which creates software solutions that connect businesses and consumers, powering more than half of all UK housing transactions each year. We deliver a one-stop shop for estate agents and home builders to drive efficiencies, speed up the transaction while reducing risk, improve end-customer experiences, stay ahead of regulatory changes and unlock new areas for business growth.

As a SaaS Sales Consultant, you will play a critical role in driving revenue growth for the company by identifying, engaging, and closing new business opportunities within the property industry. Your primary responsibility will be to consult with potential clients, understand their needs, and position the company’s SaaS solutions as the optimal choice to meet their goals. You will be expected to build relationships with key stakeholders, present product demonstrations, and guide prospects through the sales cycle, ensuring a smooth transition from lead to customer.

Responsibilities

• Lead Generation & Prospecting: Identify new business opportunities by targeting companies that would benefit from the company’s SaaS offerings. Use a combination of outbound prospecting (cold calling, email campaigns, social selling) and inbound lead follow-up. Build and manage a pipeline of prospects, ensuring timely and effective follow-ups.
• Client Consultation & Needs Analysis: Engage with potential clients to understand their pain points, business goals, and software needs. Conduct thorough needs analysis and qualification to tailor product presentations to address specific customer challenges.
• Solution Selling: Provide expert advice on how the company’s SaaS solutions can meet client requirements. Present and demonstrate product capabilities, benefits, and unique selling points to key decision-makers. Develop proposals, pricing models, and negotiate contracts to close deals.
• Relationship Building: Establish and maintain strong relationships with Directors and other stakeholders involved in the decision-making process. Act as a trusted advisor, providing ongoing value and insights on industry trends and software best practices.
• Sales Process Management: Own the end-to-end sales process, from initial contact through negotiation and closing. Collaborate with internal teams (Marketing, Product, Onboarding & Account Managers) to ensure a seamless customer experience. Track all sales activities in the CRM, ensuring accurate forecasting and reporting.
• Market Research & Competitive Analysis: Stay informed about industry trends, competitive products, and market conditions. Share market feedback and customer insights with internal teams to help refine product offerings and go-to-market strategies.

Qualifications and Skills

• Experience: Relevant experience in B2B sales, preferably within the SaaS, property or software industry. Proven track record of meeting or exceeding sales targets and driving revenue growth.
• Technical Knowledge: Understanding of SaaS business models, cloud computing, and enterprise software solutions. Familiarity with CRM systems (Salesforce, HubSpot) and sales enablement tools.
• Sales Skills: Strong consultative selling skills and experience with solution-based sales methodologies. Exceptional communication and presentation skills, with the ability to engage both technical and non-technical stakeholders.
• Interpersonal Skills: Highly motivated, self-starter with a strong work ethic and ability to work independently. Excellent relationship-building and negotiation skills. Strong problem-solving and critical-thinking abilities.
• Preferred Qualifications: Experience selling SaaS solutions into specific verticals such as healthcare, finance, or manufacturing. Familiarity with key SaaS platforms, technologies, and industry trends. Experience with long sales cycles and selling to enterprise clients.

Key Performance Indicators (KPIs)

• Monthly / quarterly sales quota achievement.
• Pipeline generation and conversion rates.
• Customer retention and satisfaction post-sale.
• Time-to-close and deal velocity metrics.

Benefits

• Competitive base salary plus lucrative commission structure.
• Opportunities for career development and advancement within a growing organisation.
• Everyday Flex - greater flexibility over where and when you work.
• 25 days annual leave + extra days for years of service.
• Day off for volunteering & Digital detox day.
• Festive Closure - business closed for period between Christmas and New Year.
• Cycle to work and electric car schemes.
• Free Calm App membership.
• Enhanced Parental leave.
• Fertility Treatment Financial Support.
• Group Income Protection and private medical insurance.
• Gym on-site in London.
• Pension contribution by the company.
• Discretionary annual bonus up to 10% of base salary.
• Talent referral bonus up to £5K.

We want to make ASG more welcoming, fair and representative every day. We’ll consider everyone who applies for this role in the same way, regardless of your ethnicity, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, neurodiversity status, family or parental status, or how long you’ve spent unemployed.