At a Glance
- Tasks: Lead demand generation strategies and optimise conversion rates for B2B journeys.
- Company: Alto Software Group, a key player in UK housing transactions.
- Benefits: 25 days leave, volunteering day, gym access, and enhanced parental leave.
- Other info: Inclusive culture with a focus on fairness and representation.
- Why this job: Join a pivotal phase and make a measurable impact on revenue.
- Qualifications: Experience in demand generation, budget management, and tech fluency.
The predicted salary is between 60000 - 80000 € per year.
Alto Software Group creates software solutions that connect businesses and consumers, powering more than half of all UK housing transactions each year. We deliver a one‑stop shop for estate agents and home builders to drive efficiencies, speed up the transaction while reducing risk, improve end‑customer experiences, stay ahead of regulatory changes and unlock new areas for business growth.
While we are not a start‑up we have a start‑up mindset and want our people to operate with this mindset so that we can achieve our ambitions.
The Mission
We are looking for a Head of Demand Generation who thinks in systems, not just channels. Alto has solid foundations—a recognized brand, strong traffic, and a functioning paid/organic engine. As the B2B buyer journey shifts, we need a leader to solve complex conversion opportunities and diversify our demand gen tactics. This is a highly commercial, "hands‑on leadership" role. You will own the demand strategy end‑to‑end, manage a significant budget and act as the primary point of contact for our web agency.
What You’ll Own
- Pipeline Strategy & Execution: Own and hit pipeline targets from MQL through to SQL and revenue contribution.
- The Conversion Engine: Diagnose "leaks" in the funnel and improve conversion rates across the journey, specifically focusing on session‑to‑MQL and MQL‑to‑SQL handoffs.
- Budget & ROI: Full ownership of the demand generation budget. You’ll make the calls on where to invest, pull back, or reallocate based on CPMQL, CAC, and pipeline output.
- Website & CRO: Treat the Alto website as a conversion tool, not a brochure. You will manage our web agency to drive website development, GA4 governance, and structured experimentation.
- Sales Alignment: Build genuine feedback loops with sales leadership to align on lead quality, SLAs, and pipeline acceleration.
Who You Are
- A Systems Thinker: You don’t just "run ads." You understand how brand, content, and paid channels work as one integrated system.
- Commercially Accountable: You have personally owned pipeline targets and a demand gen budget, making reallocation decisions based on data, not habit.
- Conversion Obsessed: You have a track record of fixing broken or underperforming funnels in complex B2B journeys.
- Tech-Fluent: You are a power user of HubSpot, Salesforce, and GA4 (all required). You bring strong working knowledge of website development, CMS platforms, and digital best practices—comfortable enough to navigate backend conversations without needing to be hands‑on technical.
- Hands‑on Leader: You are comfortable being close to the CMO and CRO, managing a direct report, and holding external agencies to a high standard of accountability.
- Segment‑Minded: You know how to build different journeys for different ICPs rather than forcing everyone through a "one‑size‑fits‑all" funnel.
Why Join Alto?
This role offers a seat at the marketing leadership table during a pivotal "acceleration" phase. You will have the autonomy to rebuild the demand function, the budget to make an impact, and a high‑visibility platform where your contribution to revenue is clearly measurable.
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - business closed for period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on‑site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
- Talent referral bonus up to £5K
We want to make Alto more welcoming, fair and representative every day. We’ll consider everyone who applies for this role in the same way, regardless of your ethnicity, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, neurodiversity status, family or parental status, or how long you’ve spent unemployed.
Head of Demand Generation in London employer: Houseful
Alto Software Group is an exceptional employer that fosters a dynamic work culture, encouraging innovation and a start-up mindset within a well-established framework. Employees benefit from a comprehensive range of perks, including generous annual leave, enhanced parental support, and a commitment to diversity and inclusion, all while having the opportunity to make a significant impact in a pivotal leadership role. With a focus on personal and professional growth, Alto provides a high-visibility platform for its team members to thrive and contribute meaningfully to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you think in systems and can drive demand generation effectively.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their demand generation strategies and be ready to discuss how you can improve their conversion engine and pipeline strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Alto.
We think you need these skills to ace Head of Demand Generation in London
Some tips for your application 🫡
Show Us Your Systems Thinking:When you're writing your application, make sure to highlight your ability to think in systems. We want to see how you connect the dots between brand, content, and paid channels. Give us examples of how you've integrated these elements in past roles.
Be Commercially Accountable:Don’t shy away from sharing your experience with pipeline targets and budget management. We love numbers, so include specific metrics that showcase your success in demand generation. This will help us understand your commercial mindset.
Demonstrate Your Conversion Obsession:We’re looking for someone who’s passionate about improving conversion rates. In your application, share stories of how you've diagnosed and fixed underperforming funnels. Show us your track record of making a real impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join the Alto team!
How to prepare for a job interview at Houseful
✨Know Your Numbers
As a Head of Demand Generation, you'll need to be comfortable discussing metrics like MQL, SQL, and CAC. Brush up on your data analysis skills and be ready to share examples of how you've used data to drive decisions in previous roles.
✨Showcase Your Systems Thinking
This role requires a systems thinker who understands the interplay between brand, content, and paid channels. Prepare to discuss how you've integrated these elements in past campaigns and be ready to present a holistic view of your demand generation strategies.
✨Demonstrate Conversion Obsession
Be prepared to talk about specific instances where you've identified and fixed leaks in the conversion funnel. Highlight your experience with B2B journeys and how you've improved conversion rates through strategic adjustments.
✨Align with Sales
Sales alignment is crucial for this position. Think of ways you've built feedback loops with sales teams in the past. Be ready to discuss how you ensure lead quality and pipeline acceleration, as well as any tools or processes you've implemented to facilitate this collaboration.
