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For Companies At a Glance
- Tasks: Lead demand generation strategy and optimise conversion rates across the buyer journey.
- Company: Alto Software Group, a key player in UK housing transactions with a start-up mindset.
- Benefits: 25 days leave, volunteering day, gym access, and enhanced parental leave.
- Other info: Inclusive workplace committed to diversity and equal opportunity for all applicants.
- Why this job: Join a pivotal phase in marketing leadership and make a measurable impact on revenue.
- Qualifications: Experience in demand generation, budget management, and B2B conversion strategies.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Alto Software Group creates software solutions that connect businesses and consumers, powering more than half of all UK housing transactions each year. We deliver a one‑stop shop for estate agents and home builders to drive efficiencies, speed up the transaction while reducing risk, improve end‑customer experiences, stay ahead of regulatory changes and unlock new areas for business growth.
While we are not a start‑up we have a start‑up mindset and want our people to operate with this mindset so that we can achieve our ambitions.
The Mission
We are looking for a Head of Demand Generation who thinks in systems, not just channels. Alto has solid foundations—a recognized brand, strong traffic, and a functioning paid/organic engine. As the B2B buyer journey shifts, we need a leader to solve complex conversion opportunities and diversify our demand gen tactics. This is a highly commercial, "hands‑on leadership" role. You will own the demand strategy end‑to‑end, manage a significant budget and act as the primary point of contact for our web agency.
What You’ll Own
- Pipeline Strategy & Execution: Own and hit pipeline targets from MQL through to SQL and revenue contribution.
- The Conversion Engine: Diagnose "leaks" in the funnel and improve conversion rates across the journey, specifically focusing on session‑to‑MQL and MQL‑to‑SQL handoffs.
- Budget & ROI: Full ownership of the demand generation budget. You’ll make the calls on where to invest, pull back, or reallocate based on CPMQL, CAC, and pipeline output.
- Website & CRO: Treat the Alto website as a conversion tool, not a brochure. You will manage our web agency to drive website development, GA4 governance, and structured experimentation.
- Sales Alignment: Build genuine feedback loops with sales leadership to align on lead quality, SLAs, and pipeline acceleration.
Who You Are
- A Systems Thinker: You don't just "run ads." You understand how brand, content, and paid channels work as one integrated system.
- Commercially Accountable: You have personally owned pipeline targets and a demand gen budget, making reallocation decisions based on data, not habit.
- Conversion Obsessed: You have a track record of fixing broken or underperforming funnels in complex B2B journeys.
- Tech-Fluent: You are a power user of HubSpot, Salesforce, and GA4 (all required). You bring strong working knowledge of website development, CMS platforms, and digital best practices—comfortable enough to navigate backend conversations without needing to be hands‑on technical.
- Hands‑on Leader: You are comfortable being close to the CMO and CRO, managing a direct report, and holding external agencies to a high standard of accountability.
- Segment‑Minded: You know how to build different journeys for different ICPs rather than forcing everyone through a "one‑size‑fits‑all" funnel.
Why Join Alto?
This role offers a seat at the marketing leadership table during a pivotal "acceleration" phase. You will have the autonomy to rebuild the demand function, the budget to make an impact, and a high‑visibility platform where your contribution to revenue is clearly measurable.
25 days annual leave + extra days for years of service
Day off for volunteering & Digital detox day
Festive Closure - business closed for period between Christmas and New Year
Cycle to work and electric car schemes
Free Calm App membership
Enhanced Parental leave
Fertility Treatment Financial Support
Group Income Protection and private medical insurance
Gym on‑site in London
7.5% pension contribution by the company
Discretionary annual bonus up to 10% of base salary
Talent referral bonus up to ÂŁ5K
We want to make Alto more welcoming, fair and representative every day. We’ll consider everyone who applies for this role in the same way, regardless of your ethnicity, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, neurodiversity status, family or parental status, or how long you’ve spent unemployed.
Head of Demand Generation employer: Houseful
Contact Detail:
Houseful Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially how they align with your skills. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head of Demand Generation. Highlight your successes in managing budgets and improving conversion rates—this is your time to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Alto Software Group.
We think you need these skills to ace Head of Demand Generation
Some tips for your application 🫡
Show Us Your Systems Thinking: When you're writing your application, make sure to highlight your ability to think in systems. We want to see how you connect the dots between brand, content, and paid channels. Give us examples of how you've integrated these elements in past roles!
Be Commercially Accountable: Don’t shy away from sharing your experience with pipeline targets and budget management. We love numbers, so include specific metrics that showcase your success in demand generation. Show us how you’ve made data-driven decisions in your previous roles!
Demonstrate Your Conversion Obsession: We’re looking for someone who’s passionate about improving conversion rates. In your application, share stories of how you've diagnosed and fixed leaks in funnels. The more detail, the better—let us know what strategies worked for you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you’re keen on joining our team at Alto!
How to prepare for a job interview at Houseful
✨Understand the Demand Generation Landscape
Before your interview, dive deep into the world of demand generation. Familiarise yourself with Alto Software Group's current strategies and think about how you can enhance their pipeline strategy. Be ready to discuss specific tactics you've used in the past that align with their needs.
✨Showcase Your Systems Thinking
This role requires a systems thinker, so prepare examples that demonstrate your ability to integrate various channels and strategies. Think about how brand, content, and paid channels work together in your previous roles and be ready to share these insights during the interview.
✨Be Data-Driven
Alto is looking for someone who makes decisions based on data. Bring along metrics from your past experiences that showcase your success in managing budgets and improving conversion rates. Be prepared to discuss how you’ve diagnosed and fixed leaks in the funnel.
✨Prepare for Hands-On Leadership Questions
As a hands-on leader, you'll need to demonstrate your leadership style. Think about how you've built feedback loops with sales teams and managed external agencies. Prepare to discuss your approach to accountability and how you ensure high standards in your team.