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- Tasks: Create engaging content across social media platforms that captures our brand's unique voice.
- Company: Join House of Willow Alexander, a premium lifestyle brand focused on design and storytelling.
- Benefits: Enjoy staff discounts, access to exclusive events, and opportunities for career progression.
- Why this job: Be at the heart of creativity, shaping brand narratives while working in a dynamic environment.
- Qualifications: 3-5 years in social or content roles with a strong understanding of brand storytelling.
- Other info: This is not just a posting role; you'll be hands-on, creating real-time content.
The predicted salary is between 36000 - 60000 £ per year.
Content First Social Media & Content Manager
Sidcup, Greater London ( onsite) | Full-time
The Role
We\’re looking for a content-first, strategic second Social Media & Content Manager who doesn\’t just \”post\”—they
craft moments
.
You\’ll be the in-house visual and editorial heartbeat of House of Willow Alexander, responsible for capturing and conveying our unique tone across platforms in a way that builds
brand equity, emotional resonance, and commercial value
.
This is not a scheduler role. We\’re not looking for another Canva carousel factory. You\’ll be deeply plugged into the business — from our garden design and interiors team to behind-the-scenes shoots, brand drops, and The Hearth (our lifestyle magazine).
You\’ll
know what\’s happening
, and how to translate it into content that performs across IG, TikTok, Pinterest and LinkedIn — all while remaining editorial, aesthetic, and on-brand.
What You\’ll Be Responsible For:
- Create native, scroll-stopping content
(Reels, Stories, TikToks, carousels, graphics, interviews, memes, and product features) that build brand awareness and affinity - Own the monthly and weekly social content calendar
in alignment with commercial goals, launches, seasonal rhythms and cultural moments - Write witty, intelligent captions and microblogs
in our voice — editorial, emotionally intelligent, aesthetically aware and gently humorous - Collaborate with the PR/Partnerships Manager
to cross-activate influencer and partner campaigns - Edit, style and deliver content across multiple formats
, using tools like CapCut, Lightroom, Adobe CS, or Canva Pro - Track analytics
, interpret what works, and adapt content accordingly with performance insights and platform trends - Show up on-site
: you\’ll regularly be on set, and in the thick of real-life service delivery to capture raw, compelling, in-the-moment content
Who We\’re Looking For:
- 3–5 years experience in social or content roles within a
premium brand
(lifestyle, interiors, fashion, or sustainability) -
A
maker mentality
— you love to produce, write, edit, style and publish at speed without sacrificing beauty or tone -
A deep understanding of brand storytelling — you know the difference between content and communication
-
A sharp creative eye and
editorial instinct
with understanding of aesthetic composition and emotional narrative -
Comfort behind the lens (iPhone or camera) and confidence with editing tools (CapCut, Lightroom, Adobe CS)
-
Up-to-date with Instagram and TikTok trends but
not trend-driven
— you lead with concept, not mimicry -
Excellent grammar, syntax and spelling — you\’re fluent in tone of voice
Nice-to-Haves:
- Photography/videography background
- Experience launching content formats (e.g. IG Lives, interviews, community stories)
- Blog writing or editorial layout experience
- Comfort working with performance teams or creative strategists
Perks & Culture:
- Free HoWA membership
- Staff discount across all services and store
- Creative tools & development budget
- Access to editorial archive, partner discounts, and event invitations
- Progression opportunity into Editorial Lead as we scale
Social Media Manager employer: House Of Willow Alexander
Contact Detail:
House Of Willow Alexander Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with House of Willow Alexander's brand voice and aesthetic. Spend time engaging with their social media channels to understand the type of content they produce and how they interact with their audience.
✨Tip Number 2
Showcase your creativity by preparing a portfolio that highlights your best work in social media management. Include examples of scroll-stopping content you've created, especially in formats like Reels and TikToks, to demonstrate your ability to craft engaging narratives.
✨Tip Number 3
Network with professionals in the lifestyle and interiors sectors. Attend industry events or engage in online communities to build connections that could provide insights into the role and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in social media, particularly on platforms like Instagram and TikTok. Being able to discuss current trends and how they can be leveraged for brand storytelling will show your proactive approach and understanding of the industry.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand House of Willow Alexander's brand identity and tone. Familiarise yourself with their social media presence and content style to ensure your application reflects a similar aesthetic and voice.
Tailor Your CV: Highlight relevant experience in social media management, particularly within premium brands. Emphasise your skills in content creation, editing, and analytics, ensuring you align your past roles with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for storytelling and content creation. Use specific examples from your previous work to demonstrate how you can contribute to building brand equity and emotional resonance for House of Willow Alexander.
Showcase Your Work: Include a portfolio or links to your previous social media campaigns or content pieces. Highlight your ability to create engaging, scroll-stopping content and any successful projects that align with the role's requirements.
How to prepare for a job interview at House Of Willow Alexander
✨Showcase Your Creative Portfolio
Bring along a selection of your best work that highlights your ability to create engaging content. This could include social media posts, graphics, or videos you've produced. Make sure to explain the thought process behind each piece and how it aligns with brand storytelling.
✨Demonstrate Your Understanding of Brand Voice
Be prepared to discuss how you would convey the unique tone of House of Willow Alexander across different platforms. Share examples of how you've adapted your writing style for various brands and audiences in the past.
✨Stay Updated on Trends
Research current trends on Instagram and TikTok before the interview. Be ready to discuss how you can leverage these trends creatively without losing sight of the brand's identity. Show that you lead with concept rather than simply following trends.
✨Prepare Questions About Collaboration
Since the role involves working closely with other teams, prepare insightful questions about how collaboration works at the company. This shows your interest in teamwork and understanding of the importance of cross-departmental communication in creating effective content.