Social Media Manager in Kent, Sidcup

Content First Social Media & Content Manager

Sidcup, Greater London ( onsite) | Full-time

The Role

We’re looking for a content-first, strategic second Social Media & Content Manager who doesn’t just “post”—they craft moments .

You’ll be the in-house visual and editorial heartbeat of House of Willow Alexander, responsible for capturing and conveying our unique tone across platforms in a way that builds brand equity, emotional resonance, and commercial value .

This is not a scheduler role. We’re not looking for another Canva carousel factory. You’ll be deeply plugged into the business — from our garden design and interiors team to behind-the-scenes shoots, brand drops, and The Hearth (our lifestyle magazine).

You’ll know what’s happening , and how to translate it into content that performs across IG, TikTok, Pinterest and LinkedIn — all while remaining editorial, aesthetic, and on-brand.

What You\’ll Be Responsible For:

• 🎥 Create native, scroll-stopping content (Reels, Stories, TikToks, carousels, graphics, interviews, memes, and product features) that build brand awareness and affinity
• 📅 Own the monthly and weekly social content calendar in alignment with commercial goals, launches, seasonal rhythms and cultural moments
• ✍️ Write witty, intelligent captions and microblogs in our voice — editorial, emotionally intelligent, aesthetically aware and gently humorous
• 🧠 Collaborate with the PR/Partnerships Manager to cross-activate influencer and partner campaigns
• 🛠️ Edit, style and deliver content across multiple formats , using tools like CapCut, Lightroom, Adobe CS, or Canva Pro
• 🔍 Track analytics , interpret what works, and adapt content accordingly with performance insights and platform trends
• 🌿 Show up on-site : you’ll regularly be on set, and in the thick of real-life service delivery to capture raw, compelling, in-the-moment content

Who We\’re Looking For:

• 3–5 years experience in social or content roles within a premium brand (lifestyle, interiors, fashion, or sustainability)
• A maker mentality — you love to produce, write, edit, style and publish at speed without sacrificing beauty or tone

• A deep understanding of brand storytelling — you know the difference between content and communication

• A sharp creative eye and editorial instinct with understanding of aesthetic composition and emotional narrative

• Comfort behind the lens (iPhone or camera) and confidence with editing tools (CapCut, Lightroom, Adobe CS)

• Up-to-date with Instagram and TikTok trends but not trend-driven — you lead with concept, not mimicry

• Excellent grammar, syntax and spelling — you’re fluent in tone of voice

Nice-to-Haves:

• Photography/videography background
• Experience launching content formats (e.g. IG Lives, interviews, community stories)
• Blog writing or editorial layout experience
• Comfort working with performance teams or creative strategists

Perks & Culture:

• 🌱 Free HoWA membership
• 🛠️ Staff discount across all services and store
• 💻 Creative tools & development budget
• 🫶 Access to editorial archive, partner discounts, and event invitations
• 📈 Progression opportunity into Editorial Lead as we scale