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- Tasks: Lead content strategy and social media execution for a sustainable lifestyle brand.
- Company: Join House of Willow Alexander, a pioneer in eco-friendly home and garden care.
- Benefits: Enjoy creative autonomy, staff discounts, and growth opportunities in a supportive environment.
- Why this job: Shape impactful stories while working with a passionate team in a unique brand ecosystem.
- Qualifications: 4+ years in content or social media roles; strong copywriting and organisational skills required.
- Other info: Bonus points for experience in premium services or design-led brands.
The predicted salary is between 28800 - 43200 £ per year.
Location: Sidcup
Reports into: Marketing Manager
Type: Full-time
About the Role
House of Willow Alexander is a multi-brand institution reshaping how people care for home and garden through carbon-neutral services, conscious products, and curated design. We’re looking for a Content & Social Marketing Lead to take ownership of content strategy and execution across our full brand ecosystem. This includes our main brand (House of Willow Alexander), our garden design studio (Willow Alexander Gardens), and all our premium service verticals — garden maintenance, cleaning, window cleaning, and handyman services.
You’ll lead social strategy, content creation, email marketing, and campaign ideation across B2C and B2B audiences. With support from a content creator and collaboration across the marketing, loyalty, and performance teams, you’ll help tell the story of the House — beautifully and impactfully.
Key Responsibilities
- Own the social strategy and execution across Meta, Instagram, and LinkedIn for the entire HoWA portfolio
- Develop visual and written content that drives engagement, leads, and brand affinity
- Manage and brief content creators to ensure cohesive brand storytelling across services and platforms
- Plan and execute seasonal content and email campaigns aligned with commercial priorities
- Write and manage automated and campaign-based email flows across B2C and B2B segments
- Work cross-functionally with the Loyalty, Performance, and Marketing Managers to align messaging with goals
- Make content daily for all channels alongside a small content team
- Lead content calendar planning, approvals, and scheduling across all platforms
- Report on content performance and optimise based on results and feedback
About You
- 4+ years' experience in content, social media, or growth marketing roles
- Strong copywriting and brand storytelling ability — knows how to write with warmth, wit, and clarity
- Experience building multi-platform content calendars and managing contributors
- Proficient with Canva, Meta Business Suite, LinkedIn Campaign Manager, and Klaviyo or similar
- Able to interpret data and audience insights to inform content strategy
- Comfortable working across both luxury lifestyle and practical service verticals
- Highly organised, detail-oriented, and collaborative with a commercial mindset
Bonus If You Have
- Experience in a premium service, lifestyle, or design-led brand
- Photo/video editing skills or experience producing content shoots
- Familiarity with field marketing or regional activation strategies
- Understanding of customer segmentation and lifecycle marketing
What You’ll Get
- A central role in shaping one of the UK’s most distinctive sustainable lifestyle brands
- Creative autonomy with support from a dedicated team of content creators
- Staff discounts, development support, and opportunities to grow with the business
Content and social marketing manager employer: House Of Willow Alexander
Contact Detail:
House Of Willow Alexander Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content and social marketing manager
✨Tip Number 1
Familiarise yourself with House of Willow Alexander's brand voice and values. Understanding their approach to sustainability and design will help you align your ideas with their mission, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with content calendars and social media strategies by preparing examples of past campaigns you've led. Be ready to discuss how you measured success and adapted strategies based on performance data.
✨Tip Number 3
Engage with House of Willow Alexander on their social media platforms. Comment on their posts and share relevant content to demonstrate your enthusiasm for the brand and your understanding of their audience.
✨Tip Number 4
Prepare to discuss how you would approach content creation for both B2C and B2B audiences. Think about specific strategies that could enhance engagement and brand affinity across different platforms.
We think you need these skills to ace Content and social marketing manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content and social media marketing. Emphasise your copywriting skills and any previous roles where you developed content strategies or managed social media accounts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of their mission. Mention specific examples of how your skills align with the responsibilities outlined in the job description.
Showcase Your Work: If possible, include links to your portfolio or examples of past campaigns you've worked on. This could be social media posts, email campaigns, or content calendars that demonstrate your ability to drive engagement and brand affinity.
Highlight Relevant Tools Experience: Mention your proficiency with tools like Canva, Meta Business Suite, and Klaviyo. Providing specific examples of how you've used these tools in previous roles can strengthen your application.
How to prepare for a job interview at House Of Willow Alexander
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experience in developing content strategies. Highlight specific campaigns you've led, the platforms you used, and the results achieved. This will demonstrate your ability to take ownership of content strategy as required by House of Willow Alexander.
✨Demonstrate Your Copywriting Prowess
Since strong copywriting is crucial for this role, bring examples of your work that showcase your storytelling ability. Be ready to explain your thought process behind crafting engaging content that resonates with both B2C and B2B audiences.
✨Familiarise Yourself with Their Brand
Research House of Willow Alexander and its various services. Understand their brand voice and values, especially their focus on sustainability. This knowledge will help you align your answers with their mission during the interview.
✨Prepare for Data-Driven Discussions
Since the role involves interpreting data to inform content strategy, be ready to discuss how you've used analytics in past roles. Bring examples of how you've optimised content based on performance metrics and audience insights.
