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- Tasks: Lead content strategy and social marketing for a sustainable lifestyle brand.
- Company: Join House of Willow Alexander, a pioneer in eco-friendly home and garden care.
- Benefits: Enjoy creative autonomy, staff discounts, and growth opportunities.
- Why this job: Shape impactful stories while working with a passionate team in a unique brand.
- Qualifications: 4+ years in content or social media; strong copywriting and organisational skills required.
- Other info: Experience in luxury lifestyle brands is a bonus; photo/video editing skills are a plus.
The predicted salary is between 28800 - 43200 £ per year.
House of Willow Alexander is a multi-brand institution reshaping how people care for home and garden — through carbon-neutral services, conscious products, and curated design.
We’re looking for a Content & Social Marketing Lead to take ownership of content strategy and execution across our full brand ecosystem. This includes our main brand (House of Willow Alexander), our garden design studio (Willow Alexander Gardens), and all our premium service verticals — garden maintenance, cleaning, window cleaning, and handyman services.
You’ll lead social strategy, content creation, email marketing, and campaign ideation across B2C and B2B audiences. With support from a content creator and collaboration across the marketing, loyalty, and performance teams, you’ll help tell the story of the House — beautifully and impactfully.
Key Responsibilities- Own the social strategy and execution across Meta, Instagram, and LinkedIn for the entire HoWA portfolio
- Develop visual and written content that drives engagement, leads, and brand affinity
- Manage and brief content creators to ensure cohesive brand storytelling across services and platforms
- Plan and execute seasonal content and email campaigns aligned with commercial priorities
- Write and manage automated and campaign-based email flows across B2C and B2B segments
- Work cross-functionally with the Loyalty, Performance, and Marketing Managers to align messaging with goals
- Make content daily for all channels alongside a small content team
- Lead content calendar planning, approvals, and scheduling across all platforms
- Report on content performance and optimise based on results and feedback
- 4+ years' experience in content, social media, or growth marketing roles
- Strong copywriting and brand storytelling ability — knows how to write with warmth, wit, and clarity
- Experience building multi-platform content calendars and managing contributors
- Proficient with Canva, Meta Business Suite, LinkedIn Campaign Manager, and Klaviyo or similar
- Able to interpret data and audience insights to inform content strategy
- Comfortable working across both luxury lifestyle and practical service verticals
- Highly organised, detail-oriented, and collaborative with a commercial mindset
- Experience in a premium service, lifestyle, or design-led brand
- Photo/video editing skills or experience producing content shoots
- Familiarity with field marketing or regional activation strategies
- Understanding of customer segmentation and lifecycle marketing
- A central role in shaping one of the UK’s most distinctive sustainable lifestyle brands
- Creative autonomy with support from a dedicated team content creators
- Staff discounts, development support, and opportunities to grow with the business
Locations
Content and social marketing manager employer: House Of Willow Alexander
Contact Detail:
House Of Willow Alexander Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content and social marketing manager
✨Tip Number 1
Familiarise yourself with House of Willow Alexander's brand values and mission. Understanding their focus on sustainability and conscious living will help you align your content ideas with their ethos, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with multi-platform content strategies by preparing examples of past campaigns you've led. Be ready to discuss how you measured success and adapted strategies based on performance data.
✨Tip Number 3
Engage with House of Willow Alexander on social media before applying. Comment on their posts and share relevant content to demonstrate your interest and understanding of their brand voice and audience.
✨Tip Number 4
Prepare to discuss your collaborative experiences with cross-functional teams. Highlight specific instances where you worked with marketing, loyalty, or performance teams to achieve common goals, as this role requires strong teamwork.
We think you need these skills to ace Content and social marketing manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content and social media marketing. Emphasise your copywriting skills and any previous roles where you developed content strategies or managed social media accounts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sustainable lifestyle brands and your understanding of the role. Mention specific examples of how you've successfully executed content strategies in the past.
Showcase Your Creativity: Include links to your portfolio or examples of previous work that demonstrate your ability to create engaging content. This could be blog posts, social media campaigns, or email marketing examples that align with the brand's ethos.
Highlight Relevant Tools and Skills: Mention your proficiency with tools like Canva, Meta Business Suite, and Klaviyo in your application. Provide examples of how you've used these tools to enhance content performance and engagement.
How to prepare for a job interview at House Of Willow Alexander
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experience in developing and executing content strategies. Highlight specific campaigns you've led, the platforms you used, and the results achieved. This will demonstrate your ability to take ownership of the role.
✨Demonstrate Your Copywriting Prowess
Since strong copywriting is crucial for this position, bring examples of your work that showcase your storytelling ability. Be ready to explain your thought process behind crafting engaging content that resonates with different audiences.
✨Familiarise Yourself with Their Brand
Research House of Willow Alexander and its various services. Understand their brand voice and values, and think about how you can contribute to their narrative. This knowledge will help you tailor your responses and show genuine interest in the company.
✨Prepare for Data-Driven Discussions
Since the role involves interpreting data and audience insights, be ready to discuss how you've used analytics to inform your content strategy in the past. Bring examples of how you've optimised content based on performance metrics.
