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- Tasks: Lead exciting marketing campaigns for top sports and lifestyle brands in-store and online.
- Company: Join a globally respected brand known for its innovative approach to lifestyle and sports.
- Benefits: Enjoy flexible working, personal development opportunities, and exclusive brand discounts.
- Why this job: Shape consumer experiences and collaborate with major retailers while driving impactful marketing strategies.
- Qualifications: 3-5 years in retail or shopper marketing, with a focus on fashion and footwear brands.
- Other info: This is a maternity cover role for 10 months, based in London.
The predicted salary is between 36000 - 60000 £ per year.
Proven track record of leading integrated campaigns across physical and digital retail.
Location: London
Contract: Maternity cover 10 months contract
Salary: Competitive, depending on experience
Benefits: Flexible working, personal development programs, brand discounts, and more
Salary between £45k and £50k doe
Experience working with major UK retailers (e.g., JD Sports, Schuh, Sports Direct) is a plus.
Are you passionate about bringing brands to life where it matters most — in-store and online at the point of purchase? We’re looking for a Retail Marketing Manager to join our client, a globally respected lifestyle and sports brand. This is a unique opportunity to shape the consumer experience across the UK’s leading retail and digital platforms. You’ll lead strategic marketing campaigns, champion brand consistency, and collaborate cross-functionally with sales, brand, and retail partners.
What you’ll do:
- Create and execute multi-channel marketing plans for footwear/ sports brands across key UK retailers.
- Lead trade marketing initiatives to support sell-in and sell-through objectives.
- Manage retail activations and visual merchandising strategies.
- Collaborate closely with digital teams to optimise e-commerce content and promotions.
- Monitor campaign effectiveness and provide actionable insights to drive continuous improvement.
- Maintain and grow strong relationships with internal and external stakeholders, including buying and merchandising teams at major retail accounts.
What we’re looking for:
- 3–5 years of experience in a retail, trade, or shopper marketing role (fashion, footwear, lifestyle brands essential).
- Proven track record of leading integrated campaigns across physical and digital retail.
- Creative thinker with strong project management and commercial acumen.
- Excellent communication, negotiation, and stakeholder management skills.
- A self-starter with an eye for detail and a love for fast-paced, hands-on environments.
RETAIL ACTIVATION MARKETING MANAGER - SPORTS/ FOOTWEAR / LIFESTYLE BRANDS employer: House Of Fashion Associates
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land RETAIL ACTIVATION MARKETING MANAGER - SPORTS/ FOOTWEAR / LIFESTYLE BRANDS
✨Tip Number 1
Network with professionals in the sports and lifestyle brands sector. Attend industry events, webinars, or local meetups to connect with people who work at major UK retailers like JD Sports or Schuh. Building these relationships can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in retail marketing, especially in the footwear and lifestyle sectors. Follow relevant blogs, podcasts, and social media channels to understand what strategies are currently effective. This knowledge will help you speak confidently about your ideas during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the past. Be ready to explain your role, the challenges faced, and the results achieved. This will demonstrate your hands-on experience and ability to drive results in a fast-paced environment.
✨Tip Number 4
Familiarise yourself with the brand's current marketing strategies and recent campaigns. This will not only show your genuine interest in the role but also allow you to suggest innovative ideas that align with their goals during the interview process.
We think you need these skills to ace RETAIL ACTIVATION MARKETING MANAGER - SPORTS/ FOOTWEAR / LIFESTYLE BRANDS
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail, trade, or shopper marketing, particularly within fashion, footwear, or lifestyle brands. Use specific examples of campaigns you've led that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for bringing brands to life both in-store and online. Mention your experience with integrated campaigns and how you can contribute to the company's goals.
Showcase Your Achievements: Quantify your achievements in previous roles. For instance, mention any successful marketing campaigns you've executed, including metrics like sales growth or increased brand visibility.
Highlight Stakeholder Management Skills: Emphasise your ability to maintain and grow relationships with internal and external stakeholders. Provide examples of how you've successfully collaborated with teams to achieve marketing objectives.
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your Campaign Experience
Be prepared to discuss specific integrated campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved, especially in both physical and digital retail environments.
✨Demonstrate Your Creativity
As a Retail Activation Marketing Manager, creativity is key. Bring examples of innovative marketing ideas you've executed, particularly those that enhanced brand visibility or consumer engagement in-store and online.
✨Know the Retail Landscape
Familiarise yourself with major UK retailers like JD Sports and Schuh. Understand their marketing strategies and how your experience aligns with their needs. This knowledge will show your commitment and readiness for the role.
✨Prepare for Stakeholder Management Questions
Expect questions about how you've managed relationships with various stakeholders. Be ready to share examples of successful collaborations with sales, brand, and merchandising teams, demonstrating your strong communication and negotiation skills.
