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- Tasks: Lead exciting marketing campaigns for top sports and lifestyle brands in-store and online.
- Company: Join a globally respected brand that thrives on creativity and innovation.
- Benefits: Enjoy flexible working, personal development, and exclusive brand discounts.
- Why this job: Shape consumer experiences and collaborate with major retailers in a dynamic environment.
- Qualifications: 3-5 years in retail or shopper marketing, especially in fashion or footwear.
- Other info: This is a maternity cover contract for 10 months, based in London.
The predicted salary is between 39000 - 52000 £ per year.
Proven track record of leading integrated campaigns across physical and digital retail.
Location: London
Contract: Maternity cover 10 months contract
Salary: Competitive, depending on experience
Benefits: Flexible working, personal development programs, brand discounts, and more
Salary between £45k and £50k doe
Experience working with major UK retailers (e.g., JD Sports, Schuh, Sports Direct) is a plus.
Are you passionate about bringing brands to life where it matters most — in-store and online at the point of purchase? We’re looking for a Retail Marketing Manager to join our client, a globally respected lifestyle and sports brand. This is a unique opportunity to shape the consumer experience across the UK’s leading retail and digital platforms. You’ll lead strategic marketing campaigns, champion brand consistency, and collaborate cross-functionally with sales, brand, and retail partners.
What you’ll do:
- Create and execute multi-channel marketing plans for footwear/ sports brands across key UK retailers.
- Lead trade marketing initiatives to support sell-in and sell-through objectives.
- Manage retail activations and visual merchandising strategies.
- Collaborate closely with digital teams to optimise e-commerce content and promotions.
- Monitor campaign effectiveness and provide actionable insights to drive continuous improvement.
- Maintain and grow strong relationships with internal and external stakeholders, including buying and merchandising teams at major retail accounts.
What we’re looking for:
- 3–5 years of experience in a retail, trade, or shopper marketing role (fashion, footwear, lifestyle brands essential).
- Proven track record of leading integrated campaigns across physical and digital retail.
- Creative thinker with strong project management and commercial acumen.
- Excellent communication, negotiation, and stakeholder management skills.
- A self-starter with an eye for detail and a love for fast-paced, hands-on environments.
RETAIL ACTIVATION MARKETING MANAGER - SPORTS/ FOOTWEAR / LIFESTYLE BRANDS employer: House Of Fashion Associates
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land RETAIL ACTIVATION MARKETING MANAGER - SPORTS/ FOOTWEAR / LIFESTYLE BRANDS
✨Tip Number 1
Network with professionals in the sports and lifestyle brands sector. Attend industry events, webinars, or local meetups to connect with people who work at major UK retailers like JD Sports or Schuh. Building these relationships can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in retail marketing, especially in the footwear and lifestyle sectors. Follow relevant blogs, podcasts, and social media channels to understand what strategies are currently effective. This knowledge will help you speak confidently about your ideas during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in previous roles. Be ready to explain your thought process, the challenges you faced, and how you measured success. This will demonstrate your hands-on experience and strategic thinking to potential employers.
✨Tip Number 4
Familiarise yourself with the brand's current marketing initiatives and recent campaigns. This will not only show your genuine interest in the role but also allow you to suggest innovative ideas that align with their goals during the interview process.
We think you need these skills to ace RETAIL ACTIVATION MARKETING MANAGER - SPORTS/ FOOTWEAR / LIFESTYLE BRANDS
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail, trade, or shopper marketing, particularly within fashion, footwear, or lifestyle brands. Use specific examples of integrated campaigns you've led to demonstrate your capabilities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the role. Discuss how your experience aligns with the job description, particularly your ability to create multi-channel marketing plans and manage retail activations.
Showcase Your Achievements: Quantify your achievements where possible. For instance, mention any successful campaigns you’ve led that resulted in increased sales or improved brand visibility. This will help you stand out as a results-driven candidate.
Highlight Stakeholder Management Skills: Since the role involves maintaining relationships with internal and external stakeholders, emphasise your communication and negotiation skills. Provide examples of how you've successfully collaborated with teams or partners in previous roles.
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your Campaign Experience
Be prepared to discuss specific integrated campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved, especially in both physical and digital retail environments.
✨Demonstrate Your Knowledge of Retail Trends
Stay updated on the latest trends in the sports and lifestyle sectors. Discuss how these trends can influence marketing strategies and consumer behaviour, showing that you understand the market landscape.
✨Highlight Your Stakeholder Management Skills
Prepare examples of how you've successfully collaborated with various stakeholders, such as buying and merchandising teams. Emphasise your communication and negotiation skills, as these are crucial for the role.
✨Be Ready to Discuss Multi-Channel Strategies
Since the role involves creating multi-channel marketing plans, be ready to explain how you would approach this. Discuss your experience with different channels and how you ensure brand consistency across them.
