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- Tasks: Lead PPC and Meta campaigns for top fashion and sports brands, driving growth and performance.
- Company: Join a dynamic agency that partners with premium brands across the UK, EU, and Middle East.
- Benefits: Competitive salary up to £35k, with OTE up to £50k and flexible remote work options.
- Other info: Collaborative environment focused on innovation and career growth opportunities.
- Why this job: Make a real impact in digital marketing while working with exciting fashion and sports brands.
- Qualifications: 3+ years in paid media, especially with Meta Ads and Google Ads; agency experience preferred.
The predicted salary is between 42000 - 60000 £ per year.
Digital Performance Marketing Manager – Fashion & Sports (Meta & PPC) Facebook £35K + OTE up to £50k
PPC CAMPAIGN MANAGEMENT
Our client partners with premium fashion, footwear and sports brands to create lasting growth across the UK, EU and Middle East. They unite digital marketing, content and media, Shopify Plus design and build, wholesale management and distribution, physical retail, and go-to-market strategy into a single, connected approach.
The Role
Performance Marketing Manager to own Meta and PPC performance for a portfolio of premium fashion, footwear and sports brands. You will turn commercial targets into clear media strategies, build clean, scalable account structures, and optimise campaigns across Meta and Google. You’ll connect paid media to product, stock, margin and P&L – working closely with creative, Shopify and commercial teams inside Growth Studio™.
What You’ll Do
- Translate revenue, MER, ROAS, CAC and margin targets into clear paid media strategies across Meta and Google.
- Build campaign plans around collections, seasonal drops, launches and markdowns, not random products.
- Design scalable, logical account structures that reflect commercial priorities (margin bands, hero SKUs, geos, funnel stages).
- Create structured testing roadmaps with clear hypotheses focused on creative, messaging angles, account structure, budget allocation and landing experience.
- Own Meta & PPC execution.
- Manage day‑to‑day campaigns in Meta Ads Manager (prospecting, retention, reactivation, dynamic product ads).
- Run Google Ads across Search, Shopping and Performance Max for fashion/apparel ecom.
- Manage a range of budgets, from early‑stage testing to scaled 5–6 figure monthly spends, maintaining efficiency and protecting margin.
- Run structured testing focused on creative, budget distribution, bidding approach and user journey.
- Connect performance to P&L.
- Optimise towards MER, contribution margin and CAC vs LTV, not just isolated platform ROAS.
- Use Triple Whale (or similar), GA4 and platform data to understand blended performance and incrementality.
- Work with the commercial/trading team to ensure spend aligns with stock, sell‑through, margin bands and seasonal priorities.
- Call out when performance looks good in‑platform but is commercially wrong.
- Keep data, feeds and tracking tight.
- Ensure robust tracking across Meta, Google, GA4 and attribution tools.
- Use Feedoptimise (or similar) to manage and optimise product feeds for fashion and sports.
- Quickly identify and help resolve tracking and data issues with internal and external partners.
- Report clearly and honestly.
- Create concise weekly and monthly reports that tell a story.
- Present performance to internal stakeholders and clients in plain language.
- Share insights that feed into creative, merchandising and wider growth strategy.
- Brief and feedback with content and media teams to develop performance‑driven creative.
- Work with Shopify / Shopify Plus teams to align campaigns with site experience.
- Support wholesale and market expansion efforts when paid media is part of new store openings or territory launches.
- Contribute to building and refining agencies fashion performance playbooks.
What We’re Looking For
Must‑haves
- 3+ years of hands‑on experience in paid media for e‑commerce.
- Meta Ads expertise is essential.
- Solid PPC / Google Ads skills.
- Agency experience is a must.
- Experience with fashion, footwear, sports or adjacent lifestyle brands.
- Proven record managing a range of budgets.
- Strong commercial mindset.
- Comfortable using Triple Whale (or similar), GA4, and product feed tools.
- Advanced Google Sheets/Excel skills for analysis.
- Clear written and verbal communication.
Nice‑to‑haves
- Time spent brand‑side as well as in an agency environment.
- Experience with Shopify / Shopify Plus and ecom tagging and tracking.
- Exposure to additional channels in a fashion or sports context.
- Basic CRO skills.
- Experience operating across the UK, EU and Middle East markets.
How We Work (and who thrives here)
- Optimise for profit and contribution, not vanity metrics.
- Take ownership of your numbers and be comfortable with accountability.
- Stay calm and structured when things move quickly.
- Care about product, stock and trading as much as you care about CPMs and CTRs.
- Prefer one connected team over siloed channels.
- Have low ego, high standards and are honest when something isn’t working.
What We Offer
- Base Salary: Up to £35k DOE.
- Performance-based bonus linked to commercial outcomes.
- £45k-50k OTE.
- Remote/hybrid structure across UK, EU, Middle East.
- Opportunity to work with premium fashion, footwear and sports brands across multiple markets.
- The chance to help shape how performance marketing operates inside Growth Studioâ„¢.
PPC PERFORMANCE DIGITAL MARKETING MANAGER -/ ADS MANAGER META/ SHOPIFY PLUS / AGENCY FASHION /[...] employer: House Of Fashion Associates
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC PERFORMANCE DIGITAL MARKETING MANAGER -/ ADS MANAGER META/ SHOPIFY PLUS / AGENCY FASHION /[...]
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and digital marketing scene. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your PPC campaigns and Meta Ads successes. Use real data to demonstrate how you’ve optimised campaigns and driven results. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your experience with MER, ROAS, and how you’ve managed budgets in the past. The more confident you are, the better your chances of landing that dream job!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us grow. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s make it happen!
We think you need these skills to ace PPC PERFORMANCE DIGITAL MARKETING MANAGER -/ ADS MANAGER META/ SHOPIFY PLUS / AGENCY FASHION /[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your PPC and Meta Ads experience, especially if you've worked with fashion or sports brands. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our Growth Studioâ„¢. Be specific about your achievements in managing campaigns and driving results.
Showcase Your Data Skills: Since we love data-driven decisions, mention any tools you've used like Triple Whale or GA4. Talk about how you've optimised campaigns based on performance metrics – we want to know you can connect the dots!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at House Of Fashion Associates
✨Know Your Numbers
Make sure you’re comfortable discussing key metrics like MER, ROAS, and CAC. Brush up on how these figures relate to the role and be ready to explain how you've used them in past campaigns.
✨Showcase Your Campaigns
Prepare to discuss specific PPC and Meta campaigns you've managed. Highlight your strategies, the challenges you faced, and the results you achieved. Use data to back up your success stories!
✨Understand the Brand
Research the fashion and sports brands the company works with. Familiarise yourself with their collections, seasonal trends, and target audiences. This will show your genuine interest and help you connect your experience to their needs.
✨Ask Insightful Questions
Prepare thoughtful questions about their approach to performance marketing and how they integrate different channels. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.