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- Tasks: Lead paid social media campaigns on Meta and TikTok to boost brand visibility and sales.
- Company: Join a thriving online fashion brand making waves globally from their Manchester headquarters.
- Benefits: Enjoy a full-time role with opportunities for growth in a dynamic, creative environment.
- Why this job: Be part of an innovative team shaping the future of fashion marketing with exciting challenges.
- Qualifications: 5+ years in paid social media, preferably in fashion or fast-paced eCommerce.
- Other info: This is a mid-senior level position requiring strong analytical skills and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a successful online fashion brand selling globally, is looking to recruit an experienced PAID SOCIAL MEDIA MANAGER to join their team at their head office in Manchester. The successful candidate will have experience in all aspects of PPC for a successful online brand. Reporting to the Head of Marketing, you will work closely with internal teams and a Paid Agency. In this role, you will oversee their paid social media campaigns on Meta (Facebook & Instagram) and TikTok, driving brand awareness, engagement, and sales growth. The ideal candidate will have a strong background in fashion or experience within a fast-paced eCommerce brand.
The Role
- Develop and implement comprehensive paid social media strategies for both brands across Meta and TikTok to meet business objectives.
- Work collaboratively with Marketing Managers to manage the end-to-end process of campaign planning, execution, optimisation, and reporting.
- Utilise advanced targeting techniques to ensure ads reach the most relevant audiences across territories.
- Monitor, analyse, and report on key performance metrics, providing actionable insights and recommendations for continuous improvement, driving growth in the UK and global territories.
- Oversee and optimise advertising budgets to ensure maximum ROI.
- Work closely with the Marketing and Brand teams to successfully deliver commercial marketing campaigns.
- Stay up to date with social media trends, platform updates, and industry best practices to ensure our strategies remain innovative and effective.
- Implement A/B testing strategies to optimise ad performance.
- Collaborate with the broader marketing team to align social media initiatives with overall marketing goals and business strategies.
Requirements:
- Minimum of 5 years of experience in paid social media advertising, with a proven track record of success in the fashion industry or a fast-paced eCommerce brand.
- Experience managing teams.
- Experience working across territories including (but not limited to) UK, USA, and Europe.
- Expertise in Meta Ads Manager, TikTok Ads, and Snapchat Ads (bonus).
- Strong analytical abilities with a data-driven approach to decision-making.
- A strong sense of fashion trends and the ability to create engaging content.
- Excellent written and verbal communication skills.
- High level of attention to detail and ability to manage multiple projects simultaneously.
- Ability to thrive in a fast-paced environment and quickly adapt to changing priorities and challenges.
- Exceptional organisational skills.
- Challenge the status quo, be innovative, and open to trying new tactics and strategies.
PAID SOCIAL MANAGER - ONLINE FASHION BRAND employer: House Of Fashion Associates
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PAID SOCIAL MANAGER - ONLINE FASHION BRAND
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media advertising, especially on platforms like Meta and TikTok. This knowledge will not only help you during interviews but also demonstrate your passion for the role and the industry.
✨Tip Number 2
Network with professionals in the fashion and eCommerce sectors. Attend industry events or join online forums to connect with others who can provide insights or even referrals for the position at StudySmarter.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimised ad performance and drove ROI in previous roles.
✨Tip Number 4
Stay updated on the latest features and tools available in Meta Ads Manager and TikTok Ads. Being knowledgeable about these platforms will give you an edge and show that you're proactive about utilising the best strategies for success.
We think you need these skills to ace PAID SOCIAL MANAGER - ONLINE FASHION BRAND
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social media management, particularly within the fashion or eCommerce sectors. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fashion and social media. Discuss how your skills align with the job requirements and provide examples of successful campaigns you've managed.
Showcase Analytical Skills: Emphasise your analytical abilities in both your CV and cover letter. Mention specific tools you’ve used, like Meta Ads Manager or TikTok Ads, and how you’ve leveraged data to drive campaign success.
Highlight Team Collaboration: Since the role involves working closely with internal teams and agencies, illustrate your experience in collaborative environments. Provide examples of how you’ve successfully worked with others to achieve marketing goals.
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your PPC Expertise
Be prepared to discuss your experience with PPC campaigns in detail. Highlight specific examples of successful campaigns you've managed, particularly in the fashion or eCommerce sectors, and be ready to explain the strategies you used to achieve results.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come equipped with examples of how you've used data to drive decisions. Discuss key performance metrics you've monitored and how you've optimised campaigns based on those insights.
✨Stay Current with Trends
Familiarise yourself with the latest trends in social media advertising, especially on platforms like Meta and TikTok. Be ready to share your thoughts on recent changes in these platforms and how they could impact advertising strategies.
✨Prepare for Team Collaboration
This role involves working closely with various teams. Think of examples where you've successfully collaborated with others, particularly in a fast-paced environment. Emphasise your communication skills and ability to manage multiple projects simultaneously.
