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- Tasks: Create and manage engaging content for AND1's social media, focusing on basketball culture.
- Company: Join a dynamic multi-brand fashion business with a global reach.
- Benefits: Full-time role in Manchester with opportunities for growth and creativity.
- Other info: Work closely with influencers and grassroots communities to elevate the AND1 brand.
- Why this job: Be at the forefront of basketball and streetwear culture while building a community.
- Qualifications: Passion for basketball, experience in social media, and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
About The Company
Our client is a multi-brand fashion business operating across licensed and owned brands, with a global infrastructure spanning design, sourcing, and distribution. The business holds the UK and EU license for Ed Hardy, which has been successfully repositioned across key retailers and markets in recent years. Alongside this, the business is expanding its brand portfolio with AND1, a globally recognised basketball brand.
With teams based in both the UK and Asia, the business combines creative, commercial and operational expertise to build and scale brands across wholesale and direct-to-consumer channels.
About AND1
AND1 is a globally recognised basketball brand rooted in streetball culture, known for its influence across sport, music and youth communities. Originally rising to prominence through the iconic AND1 Mixtapes, the brand played a defining role in shaping basketball culture beyond the court. Today, AND1 is being re-established across Europe with a focus on grassroots engagement, community-led storytelling and cultural relevance, positioning the brand at the centre of basketball, streetwear and youth culture.
Overview
We’re looking for a Social Media Executive to build AND1’s presence at the centre of basketball culture and streetwear. This role sits across content, community and talent, with a strong focus on basketball, street culture and grassroots scenes. Working closely with the creative team, you will be responsible for creating and publishing content, identifying emerging talent and helping position AND1 within the right cultural spaces.
As Social Media Executive, you will manage day-to-day social activity across platforms including Instagram and TikTok, ensuring consistent, engaging and culturally relevant output. You will stay closely connected to the basketball community by engaging in comments, identifying trends, players and creators that align with the brand.
The role will involve managing influencer gifting and outreach, building relationships with athletes and creators, and supporting paid partnerships and collaborations. You will also support grassroots activations and community moments, helping to embed the brand within key basketball spaces.
Performance tracking and optimisation will be a key part of the role. You will monitor engagement, growth and content performance, using insights to inform future content and strategy. This role requires strong cultural awareness, creativity and the confidence to proactively engage with talent, communities and partners within the basketball space.
Key Responsibilities
- Content
- Plan and post daily content across Instagram and TikTok
- Capture and edit reactive, trend-led content
- Support campaign launches and product drops
- Basketball & Culture
- Stay deeply connected to basketball culture (UK + Europe)
- Identify emerging players, creators and communities
- Spot trends across streetball, grassroots and wider culture
- Feed into creative ideas rooted in basketball and street culture
- Talent & Influencer
- Manage gifting and outreach to players, creators and talent
- Build relationships with athletes and basketball communities
- Support execution of paid influencer campaigns
- Identify new talent aligned with the brand
- Partnerships & Community
- Reach out to basketball communities, teams and platforms
- Support grassroots activations and court-based moments
- Help position AND1 within the basketball and streetwear space
- Performance
- Monitor performance and report on growth
- Use insights to inform content and strategy
Requirements
- Strong understanding of basketball culture (essential)
- Passion for sport, street culture and community-led brands
- Experience managing social media accounts
- Confident communicator, comfortable reaching out to influencers
- Strong understanding of TikTok and Instagram
- Basic editing skills (CapCut, Premiere etc.)
- Proactive, culturally aware and highly organised
SOCIAL MEDIA EXEC - AND1 EUROPE - BASKET BALL BRAND in Manchester employer: House Of Fashion Associates
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SOCIAL MEDIA EXEC - AND1 EUROPE - BASKET BALL BRAND in Manchester
✨Tip Number 1
Get your social media game on point! Make sure your profiles reflect your passion for basketball and street culture. Share content that showcases your understanding of the community, and don’t be shy to engage with others in the space.
✨Tip Number 2
Network like a pro! Attend local basketball events or streetwear pop-ups to meet potential influencers and creators. Building genuine relationships can open doors and help you stand out when applying for roles like this.
✨Tip Number 3
Show off your creativity! Create a mini portfolio of your best social media posts or campaigns related to basketball and street culture. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! We’re all about connecting passionate individuals with exciting opportunities. Make sure to highlight your cultural awareness and proactive approach in your application.
We think you need these skills to ace SOCIAL MEDIA EXEC - AND1 EUROPE - BASKET BALL BRAND in Manchester
Some tips for your application 🫡
Show Your Passion for Basketball: When you're writing your application, make sure to highlight your love for basketball and street culture. We want to see how you connect with the community and what makes you tick in this vibrant space.
Be Creative with Your Content Ideas: Since this role is all about content creation, don’t hold back! Share some fresh ideas or examples of content you've created before. We’re looking for that spark of creativity that aligns with AND1’s vibe.
Tailor Your Application: Make sure your application speaks directly to the job description. Use keywords from the listing and show us how your experience fits perfectly with what we’re looking for. It’ll help you stand out!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at House Of Fashion Associates
✨Know Your Basketball Culture
Make sure you brush up on your basketball knowledge, especially around streetball culture and the latest trends. Being able to discuss recent games, players, and cultural moments will show that you're genuinely passionate about the sport and the brand.
✨Showcase Your Social Media Savvy
Prepare examples of your previous social media work, particularly on platforms like Instagram and TikTok. Highlight any campaigns you've managed or content you've created that aligns with basketball or street culture, as this will demonstrate your fit for the role.
✨Engage with the Community
Before the interview, engage with basketball communities online. Follow relevant accounts, comment on posts, and even share your thoughts on trending topics. This will not only give you insights but also show your proactive approach to community engagement.
✨Be Ready to Discuss Performance Metrics
Understand how to track and report on social media performance. Be prepared to discuss how you've used insights to inform content strategies in the past. This will highlight your analytical skills and your ability to optimise content for better engagement.