Commercial Strategy, Merchandising & Trading
Oversee the wider commercial and merchandising function across both direct-to-consumer and wholesale channels, supporting business growth and profitability.
Manage comprehensive sales and stock forecasting models, including WSSI, OTB, intake planning, stock cover and margin projections.
Deliver regular trading reports, analysing sales performance, sell-through, average selling prices, margins, returns, availability and stock levels.
Provide commercial recommendations based on trading performance, identifying opportunities for replenishment, product repeats, markdowns and future range development.
Manage pricing strategies, promotional activity and markdown planning, ensuring revenue opportunities balance against margin expectations.
Work alongside senior management on annual budgets, seasonal forecasts and wider commercial objectives.
Monitor performance across different geographical markets and international channels, using insights to support future growth strategies.
Product Development & Range Management
Work closely with Design and Product teams throughout the product lifecycle, from initial range planning and development through to launch.
Play a key role in determining product assortment, category balance, option counts, size ratios, pricing structures and overall collection architecture.
Use previous sales performance and customer demand to identify opportunities for new product development, colour variations, product extensions and repeat orders.
Establish commercial buying parameters, including target retail prices, unit quantities and margin expectations following collection approval.
Oversee product allocation, SKU creation and product information management.
Ensure all product details, imagery, descriptions, measurements and pricing information are completed ahead of launch.
Maintain and develop range planning documentation across Style Arcade, Shopify and Google Sheets.
Supply Chain, Supplier & Production Management
Manage supplier relationships and production activity across an international supply base, with manufacturers in China.
Negotiate and monitored factory costs, minimum order quantities, production lead times, order volumes and delivery schedules.
Oversee the full production timeline, coordinating sampling, product approvals, manufacturing, ex-factory dates, freight and warehouse deliveries.
Coordinate supplier shipments and consolidate deliveries where possible to improve logistics costs and operational efficiency.
Review freight quotations, monitor international deliveries and resolve discrepancies relating to shipment quantities and supplier documentation.
Wholesale & Key Account Management
Management of the ASOS wholesale account, overseeing the process from initial buying discussions through to delivery and product launch.
Coordinate wholesale orders with internal teams and suppliers, ensuring purchase orders, production requirements and delivery schedules are aligned.
Oversee wholesale compliance and documentation, including Gold Seal approvals, ASNs, purchase orders, carton labelling and delivery requirements.
Communication with ASOS stakeholders, supporting both UK and international commercial opportunities, including US market development.
Manage relationships with external agencies and wholesale partners, identifying opportunities to improve processes and commercial performance.
Supported the development and onboarding of additional wholesale and marketplace accounts.
Stock Management, Logistics & Warehouse Operations
Inbound stock management, ensuring deliveries are accurately received, checked, reconciled and made available in line with launch requirements.
Monitor quality control and AQL approvals, ensuring products met the required standards before being released for sale.
Investigate inventory discrepancies by reviewing supplier invoices, packing lists, freight paperwork and warehouse receipts.
Worked closely with Finance to maintain accurate inventory records and reconcile stock movements.
Internal stock-control procedures covering marketing inventory, photoshoot samples, development stock, faulty returns and internal stock transfers.
Supported warehouse systems and operational processes, including ShipHero WMS.
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SENIOR MERCHANDISER - D2C FASHION BRAND in Manchester employer: House Of Fashion Associates
Join a dynamic and rapidly expanding D2C fashion brand based in Loughton, Essex, where you will thrive in a fast-paced, entrepreneurial environment. As a Merchandiser, you'll benefit from a collaborative culture that encourages creativity and innovation, alongside opportunities for professional growth and development. Enjoy a competitive salary, staff discounts, and the flexibility of working from home on Fridays, making this an excellent employer for those passionate about fashion and e-commerce.
Contact Details:
House Of Fashion Associates Recruitment Team
