At a Glance
- Tasks: Lead brand strategy and marketing campaigns for a premium menswear brand.
- Company: Exciting luxury menswear brand with a dynamic team in Manchester.
- Benefits: Full-time role with opportunities for growth and creativity.
- Other info: Join a vibrant environment with exciting events and collaborations.
- Why this job: Shape the future of a fast-growing luxury brand and make an impact.
- Qualifications: Experience in fashion marketing and a passion for premium menswear.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a rapidly expanding premium menswear brand establishing its new Manchester city centre headquarters, is seeking an experienced Brand Manager to join their dynamic and ambitious team. This is an exciting opportunity for someone with proven experience in the fashion industry—ideally within premium or luxury menswear—who is passionate about brand storytelling, customer experience, and high‑end product presentation.
About the Role
As Brand Manager, you will be the guardian of the brand’s identity, ensuring consistent, high‑quality messaging and customer experience across all touchpoints. You’ll combine creative vision with strong commercial focus, shaping the brand strategy while driving growth through innovative marketing, events, partnerships, and retail initiatives. You’ll also support wholesale collaborations with leading premium retailers including Selfridges, END, and Harvey Nichols, alongside managing UK‑wide brand events and influencer relationships.
Key Responsibilities
- Define and articulate the brand’s positioning, mission, and USP for the high‑end menswear market.
- Conduct market and trend analysis to identify growth opportunities and maintain brand relevance.
- Translate strategy into clear, actionable business and go‑to‑market plans.
- Lead end‑to‑end marketing campaigns across digital, print, and in‑store channels.
- Oversee creation of all brand assets—advertising, packaging, press material, website and social content.
- Manage PR agencies and influencer partnerships to enhance visibility and desirability.
- Organise and execute premium events including pop‑up shops, product launches & fashion‑led experiences.
- Partner with product, sales, operations, and design teams to ensure consistency in brand execution.
- Monitor KPIs, analyse sales and campaign performance, and report insights to drive decision‑making.
- Manage budgets effectively, ensuring timely delivery of projects within financial targets.
- Provide input on product development to ensure alignment with premium consumer expectations.
- Support retail and wholesale teams to deliver standout in‑store experiences, visual merchandising, and customer service standards.
About You
You’ll bring a balance of creativity, commercial acumen, and excellent communication skills. You thrive in a fast‑growing environment, are detail‑driven, and have a natural passion for premium menswear and brand building. If you’re excited to shape the future of a fast‑growing luxury menswear brand and play a key role in its next phase of growth, we’d love to hear from you.
MARKETING BRAND MANAGER / MENS PREMIUM FASHION BRANDD2C in Manchester employer: House Of Fashion Associates
House Of Fashion Associates is an exceptional employer, offering a dynamic and collaborative work culture that fosters creativity and innovation in the fast-paced world of pop culture merchandise. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, making it an ideal place for passionate individuals to thrive in their buying careers. Located in Staffordshire, our team enjoys a supportive environment that values each member's contributions and encourages a shared vision for success.
Contact Details:
House Of Fashion Associates Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land MARKETING BRAND MANAGER / MENS PREMIUM FASHION BRANDD2C in Manchester
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like House Of Fashion Associates!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including House Of Fashion Associates.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for House Of Fashion Associates.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at House Of Fashion Associates!
We think you need these skills to ace MARKETING BRAND MANAGER / MENS PREMIUM FASHION BRANDD2C in Manchester
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at House Of Fashion Associates.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to House Of Fashion Associates!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at House Of Fashion Associates. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
