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- Tasks: Drive e-commerce revenue and scale digital marketing strategies for a growing fashion brand.
- Company: Fast-growing D2C fashion brand with a focus on innovation and product excellence.
- Benefits: High level of ownership, autonomy, and direct collaboration with the founder.
- Other info: Opportunity to shape the growth function and make impactful decisions.
- Why this job: Join a dynamic team and lead the charge in scaling a brand to new heights.
- Qualifications: 4-8 years in e-commerce or growth marketing, with a proven track record in DTC brands.
The predicted salary is between 50000 - 65000 ÂŁ per year.
Our client is a fast growing D2C fashion brand generating £2–3M in annual revenue. The business has been built lean, with a strong focus on product and brand. In 2026, they have expanded the core team across design, product development, and brand — and are now entering the next phase of growth. They are now looking for someone to take full ownership of the revenue engine and help scale the brand to the next level.
This is a high-impact role responsible for driving revenue across all digital channels. You will own the entire e-commerce and growth function — from paid acquisition to on-site conversion to retention — and work closely with the founder and creative team to turn brand and product into consistent, scalable sales. This is not a narrow “marketing” role. You will be responsible for outcomes, not just activity.
Key Responsibilities- Own and drive overall e-commerce revenue performance
- Manage and scale paid acquisition (Meta, TikTok, Google), including overseeing external partners
- Improve website conversion rate (CRO), AOV, and overall customer journey
- Develop and execute retention strategy (email, SMS, repeat purchase)
- Analyse performance data and make clear, commercially-driven decisions
- Work closely with the creative team to translate brand into high-performing campaigns
- Optimise product launches and drops from a revenue perspective
- Identify new growth opportunities across channels and markets
- 4–8+ years experience in e-commerce, growth, or performance marketing
- Proven track record scaling a DTC brand (fashion/apparel) to ÂŁ5 million turnover
- Strong understanding of Shopify, paid social, and retention channels
- Commercial mindset — you think in revenue, profit, and efficiency
- Hands-on and execution-focused (not purely strategic)
- Comfortable working in a fast-paced, founder-led environment
- Able to take ownership and make decisions independently
- Consistent, predictable revenue growth
- Improved conversion rates and customer lifetime value
- Scalable paid acquisition with clear ROI
- Strong retention systems driving repeat purchases
- Opportunity to take a £2–3M brand to £5M+ and beyond
- High level of ownership and autonomy
- Work directly with the founder and creative direction
- Build and shape the growth function from the ground up
E-COMMERCE DIGITAL GROWTH MARKETING MANAGER - D2C FASHION BRAND in Manchester employer: House Of Fashion Associates
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-COMMERCE DIGITAL GROWTH MARKETING MANAGER - D2C FASHION BRAND in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and e-commerce space. Attend industry events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in e-commerce and growth marketing. Highlight specific metrics and results you've achieved. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to brands you admire, like the DTC fashion brand we’re talking about. Express your interest and share how you can help them grow. It shows initiative and could lead to opportunities!
✨Tip Number 4
Apply through our website! We’ve got loads of great opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for the role!
We think you need these skills to ace E-COMMERCE DIGITAL GROWTH MARKETING MANAGER - D2C FASHION BRAND in Manchester
Some tips for your application 🫡
Show Your Passion for E-Commerce: When writing your application, let your enthusiasm for e-commerce and digital marketing shine through. We want to see that you’re not just looking for a job, but that you genuinely care about driving growth in the DTC fashion space.
Highlight Relevant Experience: Make sure to showcase your 4-8 years of experience in e-commerce or growth marketing. We’re keen on seeing how you've scaled brands before, especially in the fashion sector, so don’t hold back on those success stories!
Be Data-Driven: Since this role is all about outcomes, include specific metrics and results from your previous roles. We love numbers, so if you’ve improved conversion rates or driven significant revenue growth, make it clear in your application.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Let’s get started on this journey together!
How to prepare for a job interview at House Of Fashion Associates
✨Know Your Numbers
Make sure you come prepared with key metrics that demonstrate your past successes in e-commerce and growth marketing. Be ready to discuss how you've driven revenue, improved conversion rates, and scaled brands. This shows you understand the commercial side of things, which is crucial for this role.
✨Showcase Your Hands-On Experience
This isn't just a strategic role; they want someone who can execute. Bring examples of campaigns you've managed from start to finish, especially in paid acquisition and retention strategies. Highlight your experience with platforms like Shopify, Meta, and TikTok to show you're not just a thinker but a doer.
✨Understand Their Brand
Before the interview, dive deep into the brand's identity, product offerings, and current marketing strategies. Be prepared to discuss how you would translate their brand into high-performing campaigns. This will demonstrate your genuine interest and ability to align with their vision.
✨Prepare Questions That Matter
Think of insightful questions that reflect your understanding of the role and the company's growth ambitions. Ask about their current challenges in scaling revenue or how they envision the growth function evolving. This shows you're not just looking for a job, but are genuinely invested in their success.